In ferro liquid display (FLD) method, screen output is displayed using certain ferro-electric liquids. Using this technology, screens can respond HD videos faster than LCD display screens.
The technology ensures seamless navigation of HD videos, which is a requirement of today’s information, telecommunication and entertainment industries. The FLD technology would serve the purpose of efficient HD content display and hence, FLD industry can estimate good prospects. The report provides in-depth analysis of the market with comprehensive market overview to assist business planning by interested companies.
Major driving factor for this technology is ability to respond faster to screen changes than LCD. Few other drivers include wider view angle, increased picture resolution and no power requirement in case of still picture. The market faces limitation due to high price of FLD. Increasing HD quality content requirement by audiences possess opportunities for future growth of the market.
Ferro Liquid Display Market by Verticals
According to industry verticals, market finds its classification into verticals such as entertainment, education, arts & fashion design and others. In today’s scenario, FLDs are commonly used in entertainment industry. Since the technology is in nascent stage, media & entertainment segment would push the growth ahead due to growth in HD content development. At the same time, education, arts & fashion design segments are expected to show their significance on the market’s horizon.
Ferro Liquid Display Market by End user devices
From end-user devices perspectives, market is segmented with respect to big screens, TVs, monitors, tablets/Smartphones and others. FLDs are commonly used in monitors and TVs. Over a period, FLDs are expected to be used in big screens and Smartphones, as cost would fall. TV segment is expected to drive the market as the FLD technology is advantageous for HD media.
Ferro Liquid Display Market by Geography
Geographically, market is categorized into regions such as North America, Europe, Asia-Pacific and Rest of the World (RoW). This upcoming FLD market is expected to experience higher growth in Asia due to strong presence of consumer electronics manufacturers in China, Japan and Korea. Furthermore, industry friendly telecom policies in Japan would catalyze HD content growth.
To penetrate into FLD market, companies will adopt collaboration and expansion strategies worldwide. The market is experiencing presence of key players such as Semex, Toshiba, NEC Display Solutions, HannStar Display Corporation, Fujitsu, Videocon, LG Display and Samsung Electronics.
High Level Analysis
The report provides detailed analysis of global FLD market using Porter’s five forces model. Degree of bargaining powers of customers is estimated to be fairly high. Whereas, degree of bargaining power of suppliers is expected to low with increasing number of suppliers and backward integrations. Threat of substitutes is high due to expensive technology and availability of good quality LCD, and LED displays. Threat of new entrants is moderate/low due to expensive technology.
- Competitive advantages of FLD technology explained in the report facilitate stakeholders to identify potential of market in a comprehensive manner.
- Value chain analysis provides key inputs on the role of all stakeholders of the market and hence, collaboration strategies can be devised
- Porter’s five force analysis provides the potency of suppliers & buyers along with competitive scenario of the market, which assists companies make plans to stay ahead of the competition
- Estimations are calculated according to the current market scenario and projected future trends for the analysis period with base figures of 2013
- There is special emphasis on trends and opportunities in various geographies so that companies can make region specific plans to gain competitive edge
Ferro Liquid Display Market Report Highlights
Key Market Players
Toshiba, Semex, NEC Display Solutions, Samsung Electronics., Videocon, LG Display, Fujitsu, HannStar Display Corporation