The floss picks market size was valued at $575.6 million in 2018, and is estimated to reach $829.7 million by 2026, registering a CAGR of 4.6% from 2019 to 2026. In 2018, the disposable segment accounted for more than three quarters of the total floss picks market share. Oral hygiene has been one of the major concerns among consumers. Flossing is one of the most vital practice followed in dental care, flossing removes plaque between teeth, which is a prominent site for periodontal diseases. According to a research article published by the International Journal of Health Sciences, “Periodontal diseases are prevalent both in developed and developing countries and affect about 20–50% of global population. High prevalence of periodontal disease in adolescents, adults, and older individuals makes it a public health concern.” Thus, the demand for floss picks has increased, globally, they serve as one of the most effective tools used by range of consumers for flossing.
Floss picks have multiple advantages over traditional floss and toothpick, including ease of use, convenience offered while flossing for teeth with braces, and thorough cleaning. This has resulted in the shift of consumers from traditional floss or toothpicks to floss picks, which has contributed to the floss picks market growth. In addition, significant growth has been witnessed in the incidence of dental diseases, due to increase in consumption of sugary foods & drinks and ignorance toward proper preventive measures. With rising awareness about the dental care practices and products, consumers are actively engaged in dental care practices such as brushing twice and flossing once a day, which, in turn, is expected to drive the market for floss picks in the near future. The manufacturers have been focusing on providing floss picks products with better handling, more convenience, and different shapes to maintain a competitive edge in the market.
The floss picks market is segmented into product type, shape, distribution channel, and region. By product type, it is categorized into disposable and reusable. On the basis of shape, it is bifurcated into F shape and Y shape. Depending on distribution channel, it is divided into supermarket/hypermarket, convenience stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
By Product Type
The Reusable segment would witness the faster growth, registering a CAGR of 5.1% during the forecast.
According to the floss picks market analysis on the basis of product type, the disposable segment accounted for the higher share in the global market in 2018. Disposable floss picks have been the most preferred choice of floss picks among consumers, due to surge in demand for convenient dental care products globally coupled with easy availability of disposable floss picks in all types of retail formats. Owing to the cost advantage over the disposable floss picks, the market for reusable floss picks is expected to grow at the higher CAGR during the floss picks market forecast period.
Y shape segment would witness the fastest growth, registering a CAGR of 5.9% during the forecast period.
On the basis of shape, the F-shaped segment held a significant share in the global market in 2018. However, the Y-shaped segment is expected to garner a considerable growth, owing to increase in consumer inclination toward disposable Y-shaped floss picks with replaceable heads.
By Distribution Channel
Pharmacies segment would witness the faster growth, registering a CAGR of 5.1% during the forecast period.
On the basis of distribution channel, the supermarket/hypermarket segment was dominant, which accounted for around half of the share in floss picks market in 2018, and is expected to retain its dominance throughout the forecast period. Supermarkets/hypermarkets are the most preferred for purchasing the floss picks in bulk packets. Hence, owing to the significant presence of supermarkets/hypermarkets in developed countries and developing countries has contributed to higher share in the floss picks market. In addition, consumers have been actively engaged into purchasing the floss picks through e-commerce channels, due to their busy lifestyle and increase in convenience offered by this sales channel. Thus, all these factors collectively contribute toward the growth of the e-commerce segment in the global floss picks market during the forecast period.
Asia Pacific is the largest market growing at a CAGR of 6.0% from 2019-2026.
Region wise, North America was the prominent market in 2018, accounting for the maximum share. This is attributed to increase in use of flossing products in the U.S. In addition, consumers in the U.S. have been increasingly adopting floss picks over traditional floss, due to their convenience and better function. However, Asia-Pacific is expected to witness a highest CAGR, owing to rise in concern of consumers regarding dental care and increase in awareness of dental care products in the developing countries such as China, India, and Indonesia.
The players in the floss picks market have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Procter & Gamble, Church & Dwight, Inc., Johnson & Johnson services, Colgate-Palmolive, Ranir, High Ridge Brands Co, Eco-dent, Prestige Consumer Healthcare Inc., The Humble Co., and Dr. Wild & Co. AG.
Key Benefits for Stakeholders:
- The report provides a quantitative analysis of the current floss picks market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assists to determine the prevailing floss picks market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the floss picks industry.
Floss Picks Market Report Highlights
By Product Type
By DISTRIBUTION CHANNEL
Key Market Players
High Ridge Brands Co, Eco-Dent, Peri-dent Ltd, PROCTER & GAMBLE, Church & Dwight, Inc, JOHNSON & JOHNSON, The Humble Co, Ranir, Dr. Wild & Co. AG, Prestige Consumer Healthcare Inc
Rise in demand for more effective and convenient types of floss picks is among the major factors that boosts the market growth. A huge demand for disposable floss picks has been noted during the past years, which is expected to continue during the forecast period. Consumer inclination toward disposable floss picks with multiple benefits is among the key factors that drive the market, for instance, some of the floss picks have an area that can be used a tongue scrapper, which enhances the usability of floss picks. The demand for innovative products and features have led manufacturers to invest more in R&D to provide innovative floss picks and dental care products in the market.
The market is consolidated in nature and players such as Procter and Gamble, Johnson & Johnson Services, and Prestige Consumer Healthcare accounted for significant share in the global floss picks market. Rise in awareness of dental care products and practices is expected to significantly fuel the growth of the global floss picks market in the coming years.