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2019

Food Traceability (Tracking Technologies) Market

Food Traceability (Tracking Technologies) Market Size, Share, Competitive Landscape and Trend Analysis Report by Equipment, Technology, End-User and Application : Global Opportunity Analysis and Industry Forecast, 2018 - 2025

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Author's: Shankar Bhandalkar/Debojyoti Das | Roshan Deshmukh
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Food Traceability Market Outlook - 2025

Global food traceability market size was valued at $10,963.0 million in 2017, and is expected to reach $22,274.1 million by 2025, registering a CAGR of 9.3% from 2018 to 2025. Food traceability (tracking technologies) comprises the ability to identify and validate various stages of the food chain from production to distribution. It involves recognizing the origin of food and its destination from where it is expected to be distributed to different end users. This system is essential for food investigations and is crucial in global food trade as multi-ingredient food includes materials from variety of food chain & countries. This makes importers dependent upon traceability systems of other countries up to the point of import. The main applications of food traceability market include meat & livestock, fresh produce & seeds, dairy, beverages, fisheries, and others. The different equipment meant for supporting the system are PDA with GPS, thermal printers, 2D & 1D scanners, tags & labels, sensors, and others.

Food traceability market

Legislative framework and certifications & standardizations are the key drivers for the global food traceability market growth. This is due to the compulsion by different governments of several developed and developing countries to follow standards and laws related to food safety, which further support market expansion. Other factors that fuel the market are competitive edge & brand loyalty, tracing contamination & product recall, and flow of information upstream & downstream of supply chain.

food traceability market by Equipment

The equipment segment of food traceability market covers equipment & devices that are used by the food supply chain to trace the details of the produce throughout the product lifecycle. Equipment with different functionalities use varied technologies to produce accurate information required in the food traceability market. Various equipment analyzed in this report include personal digital assistance (PDA) with GPS, thermal printer, two-dimensional (2D) & one-dimensional scanners, tags & labels, sensors, and others.

Use of barcodes, data-matrix codes, QR codes, and dot codes is mandatory on packaging used in food, beverage, pharmaceutical, personal care, and other industries. This has led to increase in demand for implementation of traceable solutions, such as barcode scanners across various industries, which display information in a format that can be read electronically. Thus, 2D & 1D scanners are required to read the data on barcodes, data-matrix codes, QR codes, and dot codes and retrieve information about the item.

food traceability market by Technology

Food traceability is related to the tracking and monitoring of food products being in transit to reach its potential customer or retailer. Technology used in this process traces the exact location, thus, preventing mixing of contaminated or discarded food with the consumable food. A number of technologies exist in the food traceability market with varying applications, which focus on enabling quick and effective corrective actions if something goes out of control, and thereby helps isolate the contaminated food from reaching the customers.

Radio frequency identification technology (RFID) is used to track real-time information with the help of a tag, which identifies and tracks the food products by radio waves. RFID technology is advantageous as it tracks information and complex parameters such as temperature, air pressure, and humidity. It is also advantageous over its counterparts as it does not require user-initiated, line-of-sight efforts and efficiency of simultaneously reading & writing hundreds of tags, and thus, reducing labor resource and associated costs. RFID assists organizations to acquire data with minimum chances of error.

food traceability market by End User

The end user segment of the food traceability market caters to the people who use various equipment and technologies to implement the traceability system. It consists of the supply chain participants who are directly impacted by the system. Food manufacturers, warehouse or pack farms, food retailers, defense & security departments, other government departments and others constitute the end user segment of the food traceability market. The main end users employing food traceability (tracking technologies) are food retailers and food manufacturers. Moreover, these segments occupied a major portion of food traceability market share in 2017, and are expected to grow at lucrative CAGRs, during the forecast period.

The primary goal of any food manufacturer is to prevent contamination and deliver safe quality products to consumers, thereby controlling recall expenditure. According to the Centers for Disease Control and Prevention, U.S., roughly 1 in 6 individual falls ill from contaminated food each year. Thus, the U.S. Food and Drug Administration (FDA) and United States Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) have implemented several regulations for food traceability, thereby boosting the food traceability market growth.

food traceability market by Application

The application segment of the food traceability market is categorized based on various types of food. All food product variants have indigenous characteristics and based on those, food producers need to implement a customized system that suits the need of their food produce. Based on application, the global food traceability market is sub-segmented into meat & livestock, fresh produce & seeds, dairy, beverages, fisheries, and others.

Fisheries segment is anticipated to witness highest growth rate in the global food traceability market throughout the forecast period. As per the recent guidelines by the European Union, Japan, and the U.S., traceability is now a mandate for all the companies operating in the seafood and fisheries market.

food traceability market by Region

Based on region, the global food traceability market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Unlike North America and Europe, the adoption rate of food traceability systems is low in emerging economies. Still, consumers in these developing nations have an increased awareness for food safety. This has led to increase in consumer demand for food traceability (tracking technologies) in developing countries and growth opportunities to the food traceability companies for expansion. Associated costs and different needs for different food products are major factors that limit the food traceability market growth, which are expected to increase the price of related products, leading manufacturers to avoid food tracing to some extent.

Key leading players operating in food traceability market are Bio-Rad Laboratories, Inc., CH Robinson Worldwide Inc., Cognex Corporation, E. I. Du Pont de Nemours and Company (DuPont), Honeywell International Inc., International Business Machines Corporation, Motorola Solutions, Inc., SGS SA, Zebra Technologies Corporation and MASS Group Inc.

Other players in the value chain include HarvestMark-Trimble Navigation Ltd., FoodLogiQ, Verify Technologies, Fresh Surety, Verigo, Nima Labs, Inc., AstRoNA Biotechnologies, Controlant, and Helium.

Key Benefits for Food Traceability Market:

  • The report provides an extensive analysis of the current and emerging market trends and opportunities in the food traceability industry.
  • The report provides a detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing food traceability market opportunity.
  • A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
  • Food traceability market analysis has been conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Food Traceability (Tracking Technologies) Market Report Highlights

Aspects Details
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By Equipment
  • PDA with GPS
  • Thermal Printers
  • 2D & 1D Scanners
  • Tags & Labels
  • Sensors
  • Others
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By Technology
  • RFID/RTLS
  • GPS
  • Barcode
  • Infrared
  • Biometrics
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By End User
  • Food Manufacturers
  • Warehouse/Pack Farms
  • Food Retailers
  • Defense & Security Departments
  • Other Government Departments
  • Others
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By Application
  • Meat & Livestock
  • Fresh Produce & Seeds
  • Dairy
  • Beverages
  • Fisheries
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Spain, Rest of Europe)
  • Asia-Pacific  (India, China, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Turkey, Rest of LAMEA)
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Key Market Players

CH Robinson Worldwide Inc. (CH Robinson), Cognex Corporation (Cognex), Zebra Technologies Corporation (Zebra Technologies), Motorola Solutions, Inc. (Motorola Solutions), E. I. Du Pont de Nemours and Company (DuPont), International Business Machines Corporation (IBM), MASS Group Inc. (MASS Group), Honeywell International Inc., Bio-Rad Laboratories, Inc., SGS SA (SGS)

Analyst Review

Food production involves many stages such as sourcing seeds and fertilizers, farming, harvesting, processing, storage, transportation, and retail sales. The food produce must be handled with care throughout the supply chain due to food safety concerns. In addition, there is a risk of food contamination, which makes it imperative to have food traceability system in place as it has a direct relation with the health of consumers. Food traceability/tracking technologies is related to the tracking and monitoring of food products being in transit to reach its potential customer or retailer. Equipment with different functionalities use varied technologies to produce accurate information required in the food traceability (tracking technologies) market. The equipment and technologies used in this process traces the exact location, thus preventing mixing of contaminated or discarded food with the consumable food.

Software in a traceability equipment play an important role in recording and storing information in a systematic way. They also minimize the level of errors in recording the data, and integrate all the information through various stages of the supply chain. Some of the software applications in traceability are poultry farm & farm management software, quality management solutions (QMS), warehouse management software (WMS), enterprise resource planning (ERP) solutions, laboratory information system (LIS), and cloud computing, meant for verification & validation of food and feed supply chains.

North America is the leading region in the food traceability market, covering maximum market share, due to strong R&D in the region coupled with immense technological advancement. Apart from that, Asia-Pacific region is expected to grow at the highest CAGR owing to rapid development in the emerging countries. LAMEA region is also projected to have second highest CAGR due to rise in disposable income and growth in industrialization.

Author Name(s) : Shankar Bhandalkar/Debojyoti Das | Roshan Deshmukh

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Food Traceability (Tracking Technologies) Market

Global Opportunity Analysis and Industry Forecast, 2018 - 2025