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CO_15697
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Pages: 120
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Aug 2015 | 124836 Views
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Author's :
Gunjan Malani
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Tables: 28
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Charts: 48
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Global Footwear Market is expected to garner $371.8 billion by 2020, registering a CAGR of 5.5% during the forecast period 2015 - 2020. Footwear industry is growing at a steady pace since the past few years. Analysis of the report includes various types of footwear including athletic and non-athletic shoes used by individuals of all age groups and gender. The rising demand for fancy, trendy yet comfortable footwear among all age groups is a key factor driving the global footwear industry. The global footwear market is segmented by type of footwear, end users of footwear, various platforms for sale of footwear, material used, and their sales across various geographies. Asian countries, such as China and India are major exporters of leather footwear across developed countries (UK and US). The report explains material used for manufacturing footwear, which includes leather and non-leather; and analyzes the market for both types of footwear.
Leather footwear are premium products occupying a significant market share in the global market for footwear. Additionally, rising health concerns are influencing individuals to perform indoor and outdoor physical activities. This trend has generated a high demand for athletic shoes, in turn increasing the demand for footwear. Over the past decade, the global market for footwear has witnessed a steady growth and is anticipated to continue at the same pace in the years to come. The estimation of global market is based on revenue generated by the sale of footwear across different geographic regions.
Market players are also focusing on expanding their sales channels through different web portals across various regions. Online platforms for purchase of footwear are gaining steady popularity among teenagers and youths, thereby occupying a significant share among all distribution channels. Presently, manufacturers are focusing on developing and innovating new products, to maintain their market positions. Leading companies operating in the market, such as Adidas, Timberland, Nike, and ECCO among others are constantly devising new solutions and focusing on providing better services while upgrading the designs of their existing footwear models.
In April 2015, PUMA launched a lightweight football boot featuring Japanese dragon Graphics for soccer lover. The launch helped the company increase more customers for football shoes manufactured by the company. The shoe industry is set to scale new heights amidst a dynamic competitive landscape. Additionally, companies are using various platforms, such as Olympic Games, F1 car racing events and are collaborating with international sports platforms in a bid to promote themselves worldwide. In July 2014, Adidas collaborated with Manchester United to promote its brand among football teams. This partnership provided necessary platform for Adidas to reinforce their brand image on international sports platform, thereby making considerable additions to their brand.
The key players profiled in this report are Nike Inc., Adidas AG, PUMA, GEOX S.p.A, SKECHERS USA, Inc., Under Armour, INC., Wolverine World Wide, Inc., Timberland, Crocs Retail, Inc., and ECCO Sko A/S.
SEGMENT REVIEW
The global market is segmented based on type, mode of sale, gender, material, and geography. By type, the report segments the market into athletic and non-athletic footwear. Increasing health awareness is generating higher demand for athletic footwear among individuals worldwide. In addition, changing lifestyles and rising number of working professionals are leading the demand for non-athletic footwear segment. The mode of sale segments the market into retail and online sale.
The increasing preferences of consumers towards online medium are driving the sales through online retail websites. Retail stores offer a superior buying experience to the customers as compared to online sales, thereby acting as the dominant mode of sale segment. By material type, the report segments the market into leather and non-leather footwear, wherein leather footwear occupies larger market share. Geographically, the global footwear market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
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ASIA-PACIFIC FOOTWEAR MARKET SCENARIO
In 2014, Asia Pacific generated the highest revenue in the global footwear industry. China is the largest manufacturer, consumer, and exporter of footwear in the Asia-Pacific region. Asian countries, such as China and India are the major producers of footwear worldwide. These countries largely export their footwear products to United States and United Kingdom. China has secured a supreme position in the global footwear industry. Non-athletic footwear has witnessed increased demand among individuals owing to changing lifestyles in this region. Domestic footwear manufacturers dominate the Chinese footwear market share. Following diagram shows the Chinese footwear consumption during 2005-2012.
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VALUE CHAIN ANALYSIS
Value chain of the footwear market size includes various stakeholders, such as raw material suppliers, footwear manufacturers, distributors, and end users. Each of these players add a specific value to their business operations, in turn, contributing to the competitive value of the product. The R&D activities, innovations and constant efforts for improvement, collectively enhance the values associated with the final product deliverables.
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Raw material supplier
Various raw materials, such as skin, jute, leather, rubber, plastics, synthetics, and PVC soles among others are used for manufacturing footwear products. The footwear manufacturing companies including PUMA, Adidas, Crocs, and Timberland procure all these materials from different vendors to manufacture different footwear.
Footwear manufacturer
Companies are responsible for designing, manufacturing, and packaging footwear with all necessary requirements. To innovate and conceptualize new designs, footwear manufacturers keep track of changing consumer preferences to keep pace with their tastes. Attractive designs are important yardsticks taken into consideration while purchasing a specific footwear.
Distributors
Distributors of footwear supply shoes, sandals, and boots to different entities, such as retail stores, brand outlets, discount stores, online stores, and manufacturer owned online web portals. With the retail platforms, manufacturers understand the overall market demand and have opened their own outlets across various potential markets. Online store is an emerging channel of distribution and is a convenient medium for customers to purchase footwear items.
Consumers
Consumers of footwear consist of individuals of different age groups and gender. The improved spending capabilities of individuals, changing lifestyles, and rising number of working professionals has increased the spending capability of individuals. This is occurring especially in the developing countries and leading to further expansion of the overall market for footwear.
The market is segmented by type, mode of sale, gender, material and geography.
The large number of fashion and lifestyle changes worldwide are leading the individuals to update themselves according to changing fashions trends. Footwear has become an essential component of individuals attire that enhances the overall personality. Changing lifestyles of individuals, rising health consciousness, significant increase in number of working professionals, along with the improving economies of countries, are some of the key factors that would boost the growth of the global footwear industry.
Footwear are primarily made either from leather or non- leather materials such as rubber, fur and textile fabrics among others. Leather footwear holds a higher market share as compared to non leather footwear, owing to relatively high demand coupled with higher prices. Major restrictions for the use of leather in the manufacturing of leather products in India have minimized the supply of leather to footwear manufacturers, as India and China are largest leather manufacturing countries. On the other hand a rising demand for leather footwear in North American countries have led the manufacturers to sell the leather footwear at comparatively premium prices than non-leather footwear.
Basis on the use, footwear can be categorised as athletic (sports and related physical exercises) and non-athletic. Due to the wide usage, non-athletic footwear dominates the market. However, the widespread awareness about health and fitness globally, and the increasing number of sports followers are bolstering the demand for athletic footwear.
The footwear market in developed countries such as United States, Canada, and Germany indicates a slower growth as compared to developing regions, due to less footwear manufacturing plants and high market penetration of internal brands in these countries. To capitalise on the developing markets, forerunners in the market are targeting the untapped countries such as South Africa, and Middle East. This would eventually lead the footwear market to grow dynamically during forecast period.
Big giants in the footwear industry are focusing on product innovations and partnerships to sustain in the competitive market. Key players such as PUMA, Adidas AG, NIKE Inc., Skechers USA, are largely engaged in the process of product innovation and partnerships with international sports events to advertise their brands across the world. These international events are providing a good platform for the footwear manufacturers to promote their products and brand internationally. Collaborations are being done to further expand reach across various geographies.
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