The global fresh berries market is experiencing a significant growth, and is anticipated to continue this trend in next few years, owing to rise in consumption of fresh berries. Fresh berries are fleshy, pulpy, small, round, and soft fruits. They are commonly blue, purple, and red in color. Fresh berries are used to prepare jam, cookie, desserts, and other dishes. It can be baked or can be eaten raw. Some berries have sweet flavor, while others taste sour. Varieties of fresh berries are sold in the market, and each berry has different taste, texture, color, and nutrients. Barberries are a tangy, sour, and unique flavored berries. Blueberries are popular sweet, juicy berries. Blueberries need acidic soil of a pH values between 4.5 and 5.5. Currants are rich in tart flavor and grown in the regions with cool and moist conditions. It is small, round fruits have shades of white, red, or purple color and used for wines or preserve. Strawberry is most common type of berry, which has red color, and its seeds are grown on the outer surface of the fruit. Many other types of fresh berries such as gooseberry, cloudberry, goji berry, cranberry, and chokeberry.

Market scope and structure analysis

COVID-19 scenario analysis

The worldwide outbreak of COVID-19 has led to serious consequences in all the economic sectors. The COVID-19 outbreak has created medical emergency, due to which the demand for food items, hygiene products, and medical products is increasing. Moreover, during this pandemic, the sales of traditional, healthy, and staple food items has increased considerably. Frozen non-veg food, fruits& vegetables, eggs, pulses, flour, and whole grains are further experiencing increased demand. However, nonessential products such as packaged foods, coffee, pastries, milkshakes, sweets, chocolates, cheese, and other bakery products have witnessed decline in their sale. The fresh berries market has not been affected as severely as other processed food market, however, lockdown imposed across various countries has hampered the production and supply chain of fresh berries manufacturers. Moreover, demand for fresh berries in cosmetic and personal care industry and packaged & processed food industry has declined. Furthermore, the consumer buying behavior may change permanently post COVID-19. On the contrary, companies have to build robust sales plan for recovery, for instance, they might have to adopt e-commerce platform and omnichannel in their supply chain.

Top impacting factors: market scenario analysis, trends, drivers, and impact analysis

Increase in health consciousness among people is the key growth driver of the fresh berries. Various nutrients present in fresh berries such as protein, potassium, magnesium, copper, manganese, iron, vitamin B6are increasing its demand. Some berries are rich in fiber, which helps in blood sugar control and enhances the function of digestive system. Fresh berries offers various health benefits due to which its consumption is increasing. For instance, barberry helps in cleansing liver and cures diabetes. Similarly, blackberry fights against cancer, prevents inflammation, and improves the brain function.

The organic fresh berries segment is expected to dominate the fresh berries market during the projected years, due to increase in awareness about health benefits offered by organic food. In addition, fresh berries are used as natural sweeteners, which may replace artificial and synthetic food additives, sucrose, and white sugar.

Wide usage of fresh berries in food &beverage, cosmetic &personal care, and dietary supplements industries is supporting the market growth.

The global fresh berries market trends are as follows:

New product launches to flourish the market

Companies are focused on launching new range of berries. The leading market players are engaged in producing and supplying organic fresh berries. Companies are launching premium quality and branded fresh berries to cater to increasing customer demand. In addition, they are trying to expand their production capacity to serve to alarge customer base. For instance, in February 2020, Driscoll’s announced to launch Limited Edition Sweetest Batch Blackberries. This new range berry completes its berry patch premium flavor offering across strawberries, raspberries, blueberries, and blackberries.

Key segments covered

Key benefits of the report

• This study presents the analytical depiction of the global fresh berries industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global fresh berries market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global fresh berries market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed market analysis depending on competitive intensity and how the competition will take shape in coming years.

Questions answered in the fresh berries market research report:

• Which are the leading players active in the global fresh berries market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the market?
• What future projections would help in taking further strategic steps?