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Fruit Puree Market

Fruit Puree Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, by Nature, by Application : Global Opportunity Analysis and Industry Forecast, 2021-2031

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Author's: Jaya Bundele | Roshan Deshmukh
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Fruit Puree Market Research, 2031

The global fruit puree market size was valued at $4.3 billion in 2021, and is projected to reach $7.8 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.

The market for fruit puree has been driven over the next few years by a shift in customer preference toward packaged convenience foods on a global scale. Furthermore, the demand for fruit puree is anticipated to rise in the approaching years due to the expanding use of fruit puree in a variety of food processing industries, including bakery, drinks, smoothies, confectionary, baby meals, dairy, and frozen products. Fruit puree has gained popularity as a healthy alternative to sweets and artificial ingredients throughout the food processing industry as a result of the food and beverage industry's rapid expansion, which is due in part to favorable trade regulations and a growing global population.

Fruit Puree Market

The market for fruit puree is expanding as a result of rising consumer demand for foods with longer shelf lives as well as seasonal products year-round. It can be used as a base for bakery fillings in tarts, Danish pastries, sweet pies, and many other bakery food products. Cheesecakes and mousses are both frequently made with fruit puree. It can be used to develop a specific flavor in jams and syrups, and it can be blended with drinks and juices to make a special combination. Fruit puree market demand is increasing globally as a result of manufacturers using fruit puree as a multifunctional component to give advantages including flavor extension and nutritional qualities.

The global market for fruit puree is also expanding as a result of rising consumption of a healthy diet and increased consumer knowledge of the benefits of eating well. Another crucial market driver is people's increased propensity for packaged food. Fruit puree's nutritional advantages are also anticipated to boost market expansion. People can be protected from a variety of cardiac problems by eating fruit puree that is high in fruits. During the projection year, demand for fruit puree will rise even more due to the inclusion of important ingredients like vitamin C, dietary fibers, carotenoids, and flavonoids.

The global fruit puree market is analyzed based on product, nature, application, and region. By product, the market is divided into tropical and exotic fruits, citrus fruits, berries, and others. By nature, the market is divided into organic and conventional. By application, it is classified into cosmetics & personal care products, food & beverage, and others. Further, food & beverage segment is bifurcated into bakery & dairy, confectionary, beverages, convenience foods, and baby foods. Region wise, the fruit puree market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Fruit Puree Market by Product

The berries segment, as per product type, dominated the global medical fruit puree market in 2021 and is anticipated to maintain its dominance throughout the fruit puree market forecast period. Berries are also widely used in nutraceuticals, medicines, and cosmetics because they help the skin look beautiful and heal wounds.

Fruit Puree Market by Nature

The conventional segment dominates the global fruit puree market. Conventionally grown fruit uses chemical fertilizers and pesticides that are helpful in fighting diseases and preventing pest infestations in the trees, thus ensuring proper growth and yield from the trees.

Fruit Puree Market by Application

The food & beverage segment exhibits the fastest global fruit puree market growth. Due to the surge in consumption of processed and manufactured foods during the past two decades, fruit purees have become more prevalent in foods and beverages.

Fruit Puree Market by Region

Region wise, Asia-Pacific dominated the market with the largest share during the forecast period. Increased use of natural ingredients like fruit purees in processed meals is one of the key drivers of industry expansion. Fruit purees are a distinctive technique to include fruit flavors into processed foods to enhance their visual appeal and nutritional value.

The global inclination of consumers for sweet foods and beverages, such as juices, nectars, smoothies, alcoholic beverages, drinkable dairy products, desserts, baked products, confectionary, and marmalades/jams, has fueled the market for fruit puree. Consumer choice is moving away from homemade cuisine and toward packaged convenience foods as a result of growing urbanization, hectic daily schedules, and increased per capita income. Additionally, as consumers become more health conscious, their tastes are shifting from artificial drinks to fruit-related beverages, which is propelling the fruit puree market expansion of the fruit puree sector. Customers generally feel that fruit puree has somewhat more calories than conventional fruit juices since it is more concentrated. Many vegans who refrain from consuming animal products do so to reduce calories, and they prefer fruit puree. Fruit purees also include anti-oxidants, which help to boost immunity and guard against cell damage in the body. Due to the possibility that it may strengthen immunity, sales of fruit puree surged during the COVID-19 pandemic.

Consumer products with a high rate of sale at a low price are referred to as fast-moving goods. Due to strong consumer demand or the fact that they are perishable, FMCGs have a limited shelf life. These products are widely purchased, quickly consumed, inexpensively priced, and widely distributed. Additionally, when they are on the store shelf, they rotate quickly. The adoption of experience retailing and consumer demand to supplement their physical shopping with a social or leisure activity have both contributed to the FMCG market's brisk expansion over the past few years. Many people have started adhering to special diets as a result of the general public's growing health consciousness, and they wish to enjoy these healthier options both at home and while dining out.

Due to the high cost, many consumers in developing nations choose to buy fresh fruits from the fruit puree market instead of fruit purees, depending on their individual needs. People are very sensitive to the high pricing of goods since they can buy alternatives or the same thing in its natural state for less money, which serves as a barrier to the expansion of the fruit puree market.

A UNCTAD report released on 3 May made projections that the share of online retail sales in total retail sales will expand from 16% to 19% in 2020 as a result of the sharp increase in e-commerce combined with the movement limitations brought on by COVID-19. E-commerce sales grew dramatically during the pandemic and are still increasing. Transporting goods from one location to another safely is quite difficult when selling anything online. If fruit shipments are to travel a long distance, there are a number of circumstances in which logistics can move forward with regard to the product's packaging and temperature requirements. Fruit puree, however, can be prepared with little to no effort and is safe, convenient, and easy to do.

Companies that can comprehend consumer preferences, produce, and sell functional fruit puree products that meet those expectations have a new product opportunity with fruit puree augmented with functional ingredients. A few of the functional ingredients that the juice business can use to develop new products include omega-3 fatty acids, fiber, bioactive substances, vitamins, and probiotic bacteria. To enhance the nutritional profile of fruit puree, vitamins are added. In fruit puree, vitamins like vitamin D, vitamin E, vitamin A, and vitamin C are frequently present. In order to promote the use of fortified foods and drinks, numerous government initiatives are under way all over the world, particularly in developing countries like China and India. The market for fruit puree has grown due to the surge in demand for functional beverages.

The major players analyzed for the fruit puree industry are Agrana Zucker Starke und Frucht Holding AG, Aseptic Fruit Purees, China Kunyu Industrial, David Berryman Ltd, Dennick FruitSource, LLC, Doehler Group SE, Fruit Puree Miami, Grunewald International, Ingredion Incorporated, Milne Fruit Products, Inc., Sicoly Cooperative, SVZ International B.V, The Perfect Puree of Napa Valley, Tree Top Inc., and Uren Food Group. Key players operating in the fruit puree market have adopted product launch, business expansion, and mergers & acquisitions as key strategies to expand their fruit puree market share, increase profitability, and remain competitive in the market.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the fruit puree market analysis from 2021 to 2031 to identify the prevailing fruit puree market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the fruit puree market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global fruit puree market trends, key players, market segments, application areas, and market growth strategies.

Fruit Puree Market Report Highlights

Aspects Details
Market Size By 2031

USD 7.8 billion

Growth Rate

CAGR of 6.3%

Forecast period

2021 - 2031

Report Pages


By Product
  • Tropical and Exotic Fruits
  • Citrus Fruits
  • Berries
  • Others
By Nature
  • Organic
  • Conventional
By Application
  • Cosmetics and Personal Care Products
  • Food and Beverage
    • Sub-Type
      • Bakery and dairy
      • Confectionary
      • Beverages
      • Convenience foods
      • Baby foods
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, Spain, France, Russia, Italy, Rest Of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, New Zealand, Rest Of Asia-Pacific)
  • LAMEA  (Brazil, South Africa,, Saudi Arabia, Rest Of LAMEA)
Key Market Players

Uren Food Group, DOEHLER GROUP SE, david berryman limited, Ingredion Incorporated, Tree Top Inc., Dennick Fruitsource, Grunewald International, Aseptic Fruit Puree, SVZ International B.V., China Kunyu Industrial, Fruit Puree Miami, Milne Food Products, Agrana Beteiligungs AG, Sicoly

Analyst Review

The perspectives of the leading CXOs in the fruit puree industry are presented in this section. Fruit puree usage has increased as a result of customers' desire shifting toward healthier eating practices. Instead of utilizing artificial flavoring, consumers choose food products that are made from natural and organic raw materials. The market for fruit puree is growing primarily as a result of this aspect.

The CXOs further added that Fruit puree has a longer shelf life than the fruit in its original state, resulting in lower shipping and storage expenses for producers. When fruit puree is used to create a product, the end item is improved in terms of taste as well as color. Thus, it is commonly utilized in food items including yogurt, infant food, and drinks. The use of synthetic pesticides and sewage sludge during fruit cultivation, however, may be detected in the fruit puree. As a result, both fruit farmers and exporters must take the required steps to maintain fruit quality.

Consumers' tastes and preferences for natural and organic foods are changing. Additionally, rising disposable income among people in emerging nations and rising demand for ready-to-eat food goods are two other important factors influencing the market's expansion. Increased consumer awareness of the advantages of fruit puree consumption, rising concern over health problems like deficiencies, increased willingness to pay more for high-end goods, and rising interest in leading healthy lifestyles are some other significant factors that support the market's expansion.

Author Name(s) : Jaya Bundele | Roshan Deshmukh
Frequently Asked Questions?

The global fruit puree market size was valued at $4,258.1 million in 2021, and is projected to reach $7,819.8 million by 2031, registering a CAGR of 6.3% from 2022 to 2031.

The forecast period in the fruit puree market report is 2022 to 2031.

The base year calculated in the fruit puree market report is 2021.

The top companies analyzed for global fruit puree market report are Agrana Zucker Starke und Frucht Holding AG, Aseptic Fruit Purees, China Kunyu Industrial, David Berryman Ltd, Dennick FruitSource, LLC, Doehler Group SE, Fruit Puree Miami, Grunewald International, Ingredion Incorporated, Milne Fruit Products, Inc., Sicoly Cooperative, SVZ International B.V, The Perfect Puree of Napa Valley, Tree Top Inc., and Uren Food Group.

The berries segment is the most influential segment in the fruit puree market report.

Asia-Pacific holds the maximum market share of the fruit puree market.

The company profile has been selected on the basis of key developments such as partnership, product launch, merger and acquisition.

The market value of the fruit puree market in 2021 was $4,258.1 million.

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Fruit Puree Market

Global Opportunity Analysis and Industry Forecast, 2021-2031