Allied Market Research
Upcoming Allied Market Research
Geomarketing Market

Geomarketing Market by Component (Software and Services), Technology (Bluetooth, Global Positioning System, Radiofrequency Identification, Wi-Fi, Near-field Communication, and iBeacon), Deployment (Cloud and On-premise), Location (Indoor and Outdoor), and Industry Vertical (Retail, BFSI, Healthcare, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

Pages: NA
Aug 2021 | 737 Views
Author(s) : NA
Tables: NA
Charts: NA
  • Formats*:

  • SIngle User License, Five User
    License & Enterprise User License

  • Data Pack Excel License

  • IComes with the additional cost
    of $2500.00 contact sales.



Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Geomarketing Market

Request Now !

Geomarketing Market Insight

Geomarketing is the analysis of demographic and economic data of a territory to plan marketing strategies for an organization. Data is collected through normal business activities or with geographic information software (GIS), which is affordable for small businesses to get access to the same data that bigger businesses access. Every piece of data related to a customer’s location can be used to create a digital map showing local activity. By using a digital map, end users can display information about competitors, consumption, distribution, fidelity cards, and estimate turnover. Geomarketing is a modern approach to analyze business on territory area. Many variables such as people, competitors, consumptions, and streets availability are analyzed together to predict and evaluate the best area where to locate a business through geomarketing software, increasing its demand in the market.

Geomarketing Market Scope and Structure Analysis:

Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($)

  Segments covered

Component, Deployment, Location, Technology, Industry Vertical, and Regions

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia Pacific (China, Japan, India, and the Rest of Asia Pacific), Latin America (Brazil, Mexico, and the Rest of LATAM), and Middle East and Africa

  Companies covered

Major players analyzed in the market include Adobe Inc., Cisco Systems Inc., CleverTap, Google LLC, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Inc., Software AG, and Telefonaktiebolaget LM Ericsson.


Impact of COVID-19 on Geomarketing Market:

  • Analyzing trends in smartphone owners’ whereabouts is expected to be a powerful tool for health authorities looking to track coronavirus, which has infected people globally.
  • Foursquare has been documenting the decline in foot traffic to airports and hotels, movie theatres, retail stores, restaurants, and bars. However, it has captured the increase in visitation to drug stores, grocery stores, certain warehouse stores, parks, and fast food chains.

Top impacting factors: market scenario analysis, trends, drivers, and impact analysis

Increasing adoption of emerging technologies in marketing sector is a key factor boosting the growth of geomarketing market. Also, emergence of location analytics and big data to generate useful insights from data silos among various marketing organization is a factor driving the growth of geomarketing market. Growing demand for location-based intelligence that includes functionalities such as spatial analysis, objective decisions, generate added value for your data, identify relationships more easily, individual benefit, and many more is a factor expected to support growth of the market globally. Increasing adoption of location-based applications among end users and growing investments in the digital marketing are also driving the growth of geomarketing market. However, concerns associated with individual data privacy and rising cyber threats are key factors that is hindering the growth of geomarketing market. Contrarily. increasing demand for mobile computing among consumers and trending social media websites are factors that are expected to create significant growth opportunities for geomarketing market in the forecasted years. Also, adoption of geomarketing software among various industry verticals is expected to drive the market in the forecasted years. 

Growing demand of geomarketing software in retail business

Retail business are using location-based promotional activities in multiple ways, such as sending proximity messages and using a geomarketing solution to the mobile devices of potential customers who pass by the store to locate the target audience. Moreover, on arrival of customers near stores, storekeepers can be notified so that goods ordered online by customers can be kept ready for pickup increasing ease of use to end users. Such kind of promotional activities help in reaching consumers at the right place and at the right time. Geomarketing campaigns help enhance the customer experience through targeted reach. Location analytics helps marketers find the most profitable customers and identify more such customers for generating revenue opportunities. For instance, Timberland was able to increase store visits by 6% by targeting urban adventurers near their stores. Also, Currys PC World used a similar approach, combining audience and location targeting to increase store visits by 12%.

Increasing social media check-ins

Social check-ins that allow users to digitally “check in” to various geofencing locations can be used to send special offers to customers who are currently in store, restaurant, or shop targeting a large audience for better experience. Foursquare is a popular app that offers these services to drive store visits in geofences set by end users location data.

Key segments covered:




  • Software
  • Services


  • Bluetooth
  • Global Positioning System
  • Radio-Frequency Identification
  • Wi-Fi
  • Near-Field Communication
  • iBeacon


  • On Premise
  • Cloud


  • Indoor
  • Outdoor

  Industry Verticals

  • Retail
  • BFSI
  • Healthcare
  • Travel & Hospitality
  • IT & Telecommunications
  • Media & Entertainment
  • Others


Key benefits of the report:

  • This study presents the analytical depiction of the global geomarketing industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global geomarketing market share.
  • The current market is quantitatively analyzed from 2021 to 2027 to highlight the global geomarketing market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global market analysis depending on competitive intensity and how the competition will take shape in coming years.
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

Start reading ,This Report and over 13000+ thousand more Reports, Available with Avenue Library, T&C*

Call or Email us

Toll-free :
Int'l : +1-503-894-6022
Europe : + 44-845-528-1300
Email :
Allied Market Research Allied Market Research Allied Market Research

Access from any device, anywhere

Clients can easily download both quantitative as well as
qualitative reports in PDF and excel formats.










Purchase Full Report of
Geomarketing Market

Start reading.
This Report and over 13,000+ thousand more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,456  $3,110
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $3,840  $3,456
  • Restricted to one authorized user
  • One print only
  • Available in
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,769  $5,192
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,450  $5,805
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise

  • $9,995  $8,996
  • Unlimited
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library Membership
  • $ 699/mo
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers


Featured Reports


Erythropoietin Drugs Market

Global Opportunity Analysis and Industry Forecast, 2021–2028

Published in May 2021

Download Sample

Protein Therapeutics Market

Global Opportunity Analysis and Industry Forecast, 2017-2023

Published in Nov 2017

Download Sample

Surgical Equipment Market

Global Opportunity Analysis and Industry Forecast, 2020-2027

Published in Jan 2021

Download Sample

Medical Implant Market

Global Opportunity Analysis and Industry Forecast, 2020–2027

Published in Nov 2020

Download Sample

Featured Readings


Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers