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2023

Germany Fleet Management Passenger Car Market

Germany Fleet Management Passenger Car Market Size, Share, Competitive Landscape and Trend Analysis Report by Vehicle Type (Hatchback, Sedan, SUVs, Others), by Fuel Type (Petrol, Diesel, Hybrid and Electric Vehicle), by Service (Full-Service Leasing, Finance Leasing, Others), and by End Users (Corporate, Individuals, Tourism and Hospitality, Others): Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Mayank Halmare | Lalit Janardhan Katare
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The Germany fleet management passenger car market size was valued at $3.84 billion in 2022, and is projected to reach $9.10 billion by 2032, registering a CAGR of 9.2% from 2023 to 2032.    

Fleet management for passenger car refers to the comprehensive management and leasing services provided for passenger cars. This involves the vehicle leasing to a specialized service provider. Fleet management passenger car services encompass a wide range of offerings tailored to meet the needs of businesses and individuals with large vehicle fleets. These services include vehicle selection, acquisition, financing, maintenance, and other associated administrative tasks.

Report Key Highlighters:

  • The Germany fleet management passenger car market study covers various segments including vehicle type, fuel type, service, and end users. The research includes a segment analysis of country in terms of value ($million) for the projected period 2023-2032.
  • The study integrated high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach is intended to provide a balanced view of Germany markets and to assist stakeholders in making educated decisions in order to achieve their most ambitious growth objectives.
  • Over 3,700 product literatures, annual reports, industry statements, and other comparable materials from major industry participants were reviewed to gain a better understanding of the market.
  • The Germany fleet management passenger car market is moderately fragmented, with several players including Alphabet, ALD Automotive, Arval Deutschland GmbH, Athlon International, Deutsche Leasing AG, Holman, Inc., Geotab Inc., Imperial Fleet Management, Allane SE, and Volkswagen Financial Services. Also tracked key strategies such as product launch, partnership, acquisition, agreement, and business expansion etc. of the players operating in the Germany fleet management passenger car market

Germany Fleet Management Passenger Car

 

The Germany fleet management passenger car market is driven by factors such as increase in use of advance technologies for fleet management, the surge in rental, share, and subscription model, and the rise in adoption of electric vehicles into fleet are expected to drive the market growth. However, high costs associated with purchasing, maintaining, and operating a fleet of passenger cars are anticipated to hinder market growth. Further, increase in adoption of factory-installed fleet telematics solutions and fleet management software (FMS) and access to a large pool of vehicles for business purposes are some of the factors that are expected to offer lucrative opportunities for market growth.

The Germany fleet management passenger car market is segmented based on vehicle type, fuel type, service, and end users. On the basis of vehicle type, the market is segmented into hatchback, sedan, SUVs, and others (van and luxury cars). As per fuel type, the market is segmented into petrol, diesel, and hybrid & electric vehicles. Further, by service, the market is segmented into full-service leasing, finance leasing, and others. On the basis of end users, the market is segmented into corporate, individuals, tourism and hospitality, and others.  

Moreover, Fleet management companies have the chance to offer specialized services made specifically for electric vehicles because of the rapid uptake of EVs in fleet operations. To increase electric vehicle range, these services manage charging infrastructure, check battery health, and optimize routes. The Germany fleet management passenger car market is expanding because suppliers are able to meet the unique requirements of clients who are embracing electric vehicles by concentrating on electric vehicle fleet management.

The transition to more environmentally friendly transportation is supported by the introduction of electric and hybrid vehicles in rental car fleets. For instance, in October 2022, Sixt, a German car rental company, entered into a long-term partnership with BYD, a leading electric vehicle (EV) manufacturer from China. Sixt plans to purchase approximately 100,000 electric vehicles from BYD, with the first batch of BYD Atto 3 EVs being introduced in rental fleets across Germany, France, the Netherlands, and the UK. This partnership highlights the commitment to sustainable mobility and the increase in availability of electric vehicles in the rental market.  

The key players profiled in the Germany fleet management passenger car market report include Alphabet, ALD Automotive, Arval Deutschland GmbH, Athlon International, Deutsche Leasing AG, Holman, Inc., Geotab Inc., Imperial Fleet Management, Allane SE, and Volkswagen Financial Services. The leading companies adopt strategies such as product launch, partnership, acquisition, agreement, and business expansion to strengthen their market position.

Germany Fleet Management Passenger Car Market
By Vehicle Type
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SUVs segment is projected as the most lucrative segments

Recent Developments

  • In July 2023, Volkswagen Financial Services acquired 50% stake in Movon AG. It is a subsidiary of AMAG Leasing AG in Switzerland. This strategic move includes fleet management and reporting tools giving customers direct access to fleets, and triggering control actions.
  • In May 2023, ALD Automotive acquired LeasePlan for $5258.8 million. This acquisition was approved by both the European Commission and the UK Competition and Markets Authority. ALD Automotive is expected to expand its business across Europe through this acquisition. 
  • In April 2023, Arval Deutschland GmbH & Element Fleet Management entered into partnership with ALLANE SE Mega Rent to expand its fleet management services to 55 countries.
  • Increase in use of advance technologies for fleet management

The increasing use of advanced technologies is a significant driver of the Germany fleet management passenger car market. These technologies, such as telematics, Blockchain, Internet of Things, AI Dash Cams & Machine Learning for fleet management, GPS tracking, and real-time vehicle diagnostics improve operational efficiency and productivity. They enable fleet managers to monitor vehicle performance, track location, analyze driver behavior, and optimize routes in real-time, leading to cost optimization and increased profitability.

In addition, advanced technologies enhance safety and ensure regulatory compliance within the fleet management sector. Telematics systems enable real-time monitoring of driver behavior, helping identify potential risks and implement corrective measures to improve safety. They also facilitate automated record-keeping for regulatory compliance, driver hours of service, and vehicle maintenance schedules.
AI dash cams provide real-time incident detection and proactive instruction to protect drivers and reduce expenses. Machine learning and AI help in handling paperwork, legal documents, and screening for harmful terms and phrases, thus streamlining operations.

Telematics based real time monitoring involves tracking driver habits and monitoring vehicle assets through GPS dash cams and sensors. This technology enables effective control of fleets, improves safety, and reduces expenses through real-time updates, better insurance rates, efficient maintenance, and precise delivery status based on weather forecasts. The Internet of Things (IoT) plays a crucial role by using sensors to detect damage to packages, reducing product damage and enhancing customer satisfaction. 

Blockchain technology offers secure and transparent record-keeping, which may be utilized for automated and secure payment systems in fleet management. Smart contracts and blockchain enable comprehensive tracking of maintenance, delivery routes, and the entire supply chain, ensuring transparency and efficiency.

Furthermore, these technologies enable predictive maintenance, which helps prevent unexpected breakdowns and reduces vehicle downtime. By utilizing vehicle telematics and data analytics, fleet managers may monitor vehicle health, proactively identify potential issues, and schedule maintenance optimizing vehicle availability and reducing repair costs.

Moreover, the Germany based companies collaborated with mobility provider to provide AI based fleet management solutions. For instance, in June 2023, Quantron AG, a major German e-mobility company and Goldstone Technologies Limited (GTL), formed a Joint Venture, ROQIT to tap into the lucrative fleet management market. Through the collaboration, the GTL and Quantron JV are projected to offer AI-supported solutions for sustainable integrated operations in Europe, the U.S., India, and the Middle East. 

Germany Fleet Management Passenger Car Market
By Fuel Type
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Hybrid and electric vehicle segment is projected as the most lucrative segments

Moreover, in March 2023, Munich Airport joined forces with Assured Europe, a turnaround service provider, and Norwegian start-up Wenn AS to enhance the car rental experience for passengers using artificial intelligence (AI). Thus, advanced technologies drive growth in the Germany fleet management passenger car market, enhancing operational efficiency, safety, regulatory compliance, and predictive maintenance. Collaborations with mobility providers further boost AI-based fleet management solutions.

The surge in rental, share, and subscription model

Rental, share, and subscription models offer increased flexibility and cost efficiency to individuals and businesses, allowing them to access vehicles without the need for long-term ownership. By eliminating the upfront costs associated with vehicle ownership, such as purchasing, insurance, maintenance, and depreciation, these models provide a more cost-effective solution.

Moreover, these business models are in line with rise in need for mobility-as-a-service (MaaS) of Germany, where integrated mobility solutions are in demand. Thus, mobility providers grabbed this opportunity with the launch of MaaS solution for Germany. For instance, in February 2020, Münchner Verkehrsgesellschaft (MVG) launched its own MaaS solution in Munich. This city owned MaaS platform, developed in partnership with technology platform Trafi, is expected to provide users with access to a variety of mobility options through a single application. The platform is expected to integrate the entire public transport network along with private providers, which allow users to conveniently plan and access different modes of transportation in one place.

Furthermore,French mobility company invested in German subscription-based company to expand its presence across Europe. For instance, in October 2021, ALD Automotive, a French fleet management and leasing company, acquired Fleetpool, a prominent German car subscription company. This strategic acquisition is expected to enable ALD to accelerate the development of digital car subscription services across Europe. With an extensive portfolio of 10,000 vehicles by Fleetpool, ALD aims to expand its mobility offerings for both private individuals and companies. In addition, the acquisition is projected to support OEM partners in diversifying their distribution models and service offerings. ALD anticipates expanding its presence in over ten European countries by 2026. This development showcases the growing importance of Germany as a key market for fleet management and car subscription services, attracting investment and expansion from major players in the industry.

The surge in adoption of electric vehicles into fleet  

The increasing adoption of electric vehicles (EVs) by fleet operators in Germany is driven by several factors. First and foremost, the German government focus on reducing carbon emissions and promoting sustainable transportation has incentivized fleet managers to transition their fleets to electric alternatives. 

Germany Fleet Management Passenger Car Market
By Service
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Others segment is projected as the most lucrative segment

Germany took a significant step toward addressing climate change by adopting its 2045 net-zero target in June 2021. In November 2022, Germany further submitted its updated Long-Term Strategy (LTS) to the United Nations Framework Convention on Climate Change (UNFCCC). Strict emission regulations and financial incentives for EVs have created a favorable environment for the adoption of electric vehicles in the fleet management sector.

The adoption of electric vehicles in fleet management brings several advantages. EVs offer lower operational costs compared to traditional combustion engine vehicles, with reduced fuel and maintenance expenses. Additionally, electric vehicles contribute to a significant reduction in greenhouse gas emissions, promoting sustainability and aligning with corporate social responsibility goals.

The surge in the adoption of electric vehicles into fleet operations presents opportunities for fleet management providers to offer specialized services tailored to EVs. These services include charging infrastructure management, battery health monitoring, and route optimization to maximize the range of electric vehicles. By focusing on electric vehicle fleet management, providers may cater to the specific needs of customers adopting electric vehicles, further driving the growth of the Germany fleet management passenger car market.

In addition, integration of electric and hybrid vehicles into the fleet supports the shift toward sustainable transportation. For instance, in October 2022, Sixt, a German car rental company, entered into a long-term partnership with BYD (Build Your Dreams), a leading electric vehicle (EV) manufacturer from China. The partnership involves the purchase of around 100,000 electric vehicles from BYD by Sixt, with deliveries scheduled until 2028. The first wave of BYD Atto 3 EVs are expected to be introduced into rental fleet of Sixt in select markets including Germany, France, the Netherlands, and the UK.

Therefore, government initiatives, financial incentives coupled with collaborations between fleet management providers and electric vehicle manufacturers, like Sixt and BYD, further accelerate the adoption of EVs in Germany fleet management passenger car market.

COVID-19 Pandemic Impact

The fleet management passenger car market faced significant challenges due to the pandemic. However, the post-pandemic period has witnessed a rise in shared mobility services, where IoT technology and telematics enable fleet management, vehicle tracking, and remote monitoring for optimal utilization and maintenance which is presenting opportunities for innovation and the integration of eco-friendly vehicles into corporate fleets. 

Germany Fleet Management Passenger Car Market
By End Users
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Individuals segment is projected as the most lucrative segment

KEY BENEFITS FOR STAKEHOLDERS

  • This study presents the analytical depiction of the Germany fleet management passenger car market analysis along with the current trends and future estimations to depict imminent investment pockets.
  • The overall Germany fleet management passenger car market opportunity is determined by understanding profitable trends to gain a stronger foothold.
  • The report presents information related to the key drivers, restraints, and opportunities of the Germany fleet management passenger car market with a detailed impact analysis.
  • The current Germany fleet management passenger car market is quantitatively analyzed from 2022 to 2032 to benchmark financial competency.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
Author Name(s) : Mayank Halmare | Lalit Janardhan Katare

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Germany Fleet Management Passenger Car Market

Opportunity Analysis and Industry Forecast, 2023-2032