Gesture recognition and touch-less sensing involves activities to understand human actions by automated systems. These human/user actions are interpreted by software and certain machine tasks are performed.
With these technologies, user tasks are performed by machines by analyzing their actions. It enhances user’s experience at the same time improves quality of service. Hence, such solutions are becoming increasingly popular in healthcare, hospitality, consumer electronics and retail industries. The research presents competitive benefits achieved with these technologies and accordingly market overview is depicted.
The market is driven by need of sophisticated automatic processes in industries such as government, BFSI, etc. There are other factors driving the market such as increasing concern about hygiene and user experience. The market faces limitations due to higher switchover cost, lack of awareness, and need of continuous power supply. However, the growth opportunities are persistent due to factors such as availability of highly efficient equipment, rising concerns for safety, hygiene & user experience and convergence of multiple technologies.
Gesture Recognition Market by Technology
From technology perspectives, the market is classified according to technologies such as 2D, 3D, ultrasonic, IR and capacitive. For gesture recognitions, 2D technology is commonly used, whereas for touch-less sensing, IR technology is used. In future, 3D technology is expected to show higher growth due to increasing adoption and improving 3D scanners & cameras.
Touch-less Sensing Market by Product
According to products, the market is broadly segmented into biometric products and sanitary equipment. Currently, both of the markets are evolving and competent to each other. In future, sanitary equipment is expected to drive market growth due to improving hygiene concerns worldwide.
Gesture Recognition and Touch-less Sensing Market by Geography
Geographically, the market is categorized as per regions such as North America, Europe, Asia-Pacific and rest of the world (RoW). The market at present is leaded by North American and European countries on account of higher safety and hygiene concerns. In future, Asia-Pacific region is expected to hold largest revenue share due to rapidly increasing adoption of touch-less biometric products.
Companies are adopting partnership strategies for targeting untapped markets and product innovations. For example, Microsoft Kinect for Windows has engaged with many partners for innovative product development. On the market’s horizon, competition exists among players such as Microchip Technology, Inc., Microsoft Corporation, Irisguard, Inc., Qualcomm Inc., Primesense Ltd., Gesture Technologies, Cognivue corporation, Eyesight Tech, Softkinetic and Elliptic Labs.
High Level Analysis
The research presents detailed analysis of gesture recognition and touch-less sensing market using Porter’s five forces model. Degree of bargaining power of consumers is expected to increase due to consistently evolving service portfolio of market vendors. Degree of bargaining power of suppliers is expected to remain moderate over the period due to increasing number of players in the market. Threat of substitutes is low/moderate as automatic gesture recognition and sensing have no technological alternative except manual recognition. Threat from intersegment rivalry is high due to competition among numerous brands in the market.
- Description of competitive advantages of technologies, namely gesture recognition and touch-less sensing over conventional techniques assists companies in understanding market potential
- Porter’s five forces analysis elaborates degree of various threats, which facilitates companies to understand market’s attractiveness and hence, appropriate strategies can be formulated
- Value chain analysis explains the role of all key intermediaries of the market and hence, collaboration strategies can be devised by stakeholders
- Scientific estimations are calculated according to the current market scenario and the projected future trends for the analysis period of 2014-2020
- Additional focus is provided on trends and opportunities in various geographies, so that companies can make differentiated targeting plans to gain competitive edge
Gesture Recognition and Touch-less Sensing Market Key Segments:
The gesture recognition and touch-less sensing market is classified according to technologies, products and geographies.
- Sanitary Equipment
- Soap Dispensers
- Trash cans
- Hand driers
- Paper towel dispensers
- North America
- Rest of the World (RoW)