Glamping Market Research, 2031
The global Glamping Market Size was valued at $2.68 billion in 2021, and is projected to reach $7.11 billion by 2031, growing at a CAGR of 10.5% from 2022 to 2031.
The glamping market is segmented into Application, Age Group, Size, End User, Distribution Channel and Product Type. Glamping is referred to as "modern camping" with luxury amenities and conveniences, such as beds, Wi-Fi, spas, bars, restrooms, power, cleaning services, and access to indoor plumbing. Its accommodations take advantage of the surrounding surroundings, producing an eco-friendly environment and promoting sustainable tourism. Consequently, firms in the tourist industry are always on the lookout for unique and inventive accommodations that reduce the impact of seasonality on company performance and help them remain competitive. This, together with the desire for pleasant stays in a natural setting and technologically sophisticated resorts, is positively affecting the global market for contemporary glamping sites.
The demand for Glamping is increasing due to the inclination of customers toward comfortable and luxury camping. As customers are adopting a comfortable lifestyle with growing awareness regarding advantages of glamping in nature the demand for glamping has increased amongst people. In addition, a surge in the number of concerts and large-scale music festivals organized every other week in various regions of the globe is anticipated to be one of the most influential aspects driving the Glamping Market Share. Moreover, vacationers today seek for outdoor activities that are elegant, close to nature, and memorable.
The global glamping market segmented into accommodation, application, age group, size, end users, distribution channel, and region. On the basis of accommodation, the market is classified into camping pods and cabins, yurts, tents, treehouses, others (boats and floating homes, airstream caravan). Depending on application, it is bifurcated into family travel, enterprise travel. by age group, it is categorized into 18-32 years, 33-50 years, 51-65 years, above 65 years. On the basis of size, it is divided into 2-Person, 4-Person, Others. Depending on end user it is bifurcated into Consumers, Events. As per distribution channel, it is segregated into supermarkets & hypermarkets, specialty stores, online sales channel, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The camping pods and cabins segment dominates the global glamping market, owing to its advance features like safety, the availability of amnesties, and lockable doors and windows. In addition, the presence of various popular brands such as Hilleberg Ab., Johnson Outdoors Inc., The North Face Inc., AMG GROUP, Newell Brands Inc., Oase Outdoors, boosts the expansion glamping market.
Glamping is mostly preferred by family travelers. This is attributed to the increasing emphasis on maintaining family relationships, and creating family memories. In addition, with availability of luxury amenities at an attractive price range. Thus, the family traveler segment is the largest segment in the global glamping market.
The 33-50 years holds the major share, owing to rise in preference for comfortable and luxurious camping amongst this age group. Rising popularity of music festivals, concerts and destination weddings among younger generations are anticipated to provide great opportunities to the market during the forecast period.
The 4-person segment holds the major share, owing increase in demand for group travelers in the glamping market. Change in spending pattern and lifestyle of people are anticipated to provide great opportunities to the glamping market during the forecast period.
The consumers are the major contributor in the glamping market, it is attributed to the shifting of consumers interest from traditional camping to glamping. Preference of travelers seek for outdoor activities that are elegant, close to nature, and memorable are key drivers of the market.
Consumers purchase glamping products by various distribution channels including supermarkets & hypermarkets, specialty stores, online sales channel, and others. The specialty stores channel is growing at the highest rate, owing to benefits provided such as discounts and personal buying experience.
Region wise, North America dominated the market with largest share during the Glamping Market Forecast period. Glamping market and their different accommodations are the mostly enjoyed in North America, especially in U.S. and Canada. The growing preference for comfortable and luxurious traveling as well as increase in Glamping Market Demand for nature adventures are driving the growth of the glamping market in North America. In addition, open air live music concerts and social media influencers has made glamping a more popular event among consumers.
The major players analyzed for the glamping industry are Hilleberg Ab., Johnson Outdoors Inc., The North Face Inc., AMG GROUP, Newell Brands Inc., Oase Outdoors, The Coleman Company, Simex Outdoor International, Kampa, Exxel Outdoors, Bushtec Safari (South Africa), Sawday’s Canopy & Stars Ltd. (UK), Huttopia (France), Wigwam Holidays Ltd (UK), Arena Campsites (Europe). These major players are undertaking various marketing strategies to expand their market share.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the glamping market analysis from 2021 to 2031 to identify the prevailing glamping market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the glamping market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global Glamping Market Growth.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global glamping market trends, key players, market segments, application areas, and market growth strategies.
Glamping Market Report Highlights
By Age Group
By End User
By Distribution Channel
By Product Type
Key Market Players
Bushtec Safari, exxel outdoors, AMG GROUP, Wigwam Holidays Ltd, Kampa, Huttopia, Newell Brands Inc, The North Face Inc, Hilleberg Ab, The Coleman Company, Simex Outdoor International, ArenaCampsites, Oase Outdoors, Johnson Outdoors Inc, Sawday’s Canopy and Stars Ltd.
Innovation is the key driving factor for the growth of the global glamping market, in terms of value sales. Launch of new tent with enhanced technologies by leading market players have raised interest of pleasant stay among general public. Manufacturers have taken care of problems that were faced by the glampers during glamping and tent accommodation and have come up with necessary solutions and innovative offerings in the market. Johnson Outdoors is one of the leading producers in the glamping tent market, which offer customized products specifically to offer comfort during stay. The glamping industry is continuously developing innovative products for both personal use and commercial purposes to cater the changing trends of physical activity and mental peace among the consumers.
Hectic lifestyle, improper work-life balance, and lack of peace-full environment are the factors associated to a number of health issues or disorders such as hypertension, hypotension, and depression. Therefore, to avoid such instances and to make their living more interesting, consumers are looking for leisure holidays and vacations that can offer them peace and satisfaction. Due to this, the number of camping service agencies are expanding in the North America and Europe. Consumers who are not keen to buy glamping equipment and opt for glamping service agencies to plan their glamping are expected to present lucrative opportunity to glamping equipment manufacturers by providing them required equipment in mass volume.
Glamping trend is growing rapidly and impacting consumers inclination toward purchasing new and innovative products in the market. Rise in interest of people toward glamping boosts the sales of glamping products across the globe. Companies can operate their business in highly competitive market by launching new products or updated versions of existing products. Partnership, collaboration, and agreement with key stakeholders are key strategies to sustain in the market. In the recent past, many leading players opted for product launch or partnership strategies to strengthen their foothold in the market.