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2023

GorillaPod Market

GorillaPod Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Entertainment Products

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Author's: Raju Kale | Roshan Deshmukh
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The global gorillapod market size was valued at $115 million in 2022, and is projected to reach $240.6 million by 2032, growing at a CAGR of 7.8% from 2023 to 2032.

GorillaPod Market

Market Dynamics

A GorillaPod is a tripod used by professional photographers to stabilize their cameras. It is different from the conventional tripods. GorillaPod has flexible legs that are designed to wrap and bend in any direction. A traditional tripod can be used only on even surface, however, with GorillaPod, one can get perfect shot, regardless of the surface where it is placed. The feet or stand of the GorillaPod are made with rubberized grip and has secure locking ring to attach camera. Although the legs of GorillaPod are flexible, the pod would not be strained or bent under the weight of the camera.

These tripods have a special and flexible design that lets people securely attach their cameras or smartphones in all sorts of ways. The Gorillapod's standout feature is its bendable legs, which are made up of many linked parts that can be bent and twisted to hold onto all sorts of surfaces.

The GorillaPod industry has come a long way since it first started, and it's all because more and more people are looking for camera support systems that are both easy to carry around and versatile. The rise of social media and content creation has been a major driving force in this trend because everyone wants to capture awesome photos and videos these days.

GorillaPod has gained popularity for several reasons. Firstly, its portability and versatility make it a favorite among photographers and videographers. Unlike traditional tripods, which can be bulky and difficult to carry, the Gorillapod is compact and lightweight. Its flexible legs can be adjusted to fit various surfaces and angles, allowing users to capture shots from unique perspectives.

Secondly, the changing landscape of photography and videography, driven by social media, content creation, and vlogging, has created a demand for innovative tools that can help create visually appealing content. The GorillaPod's flexibility and ability to mount cameras or smartphones in unconventional positions cater to this need, enabling users to capture engaging shots that stand out.

The rise of smartphone photography is another factor contributing to the GorillaPod's popularity. A lot of people are using smartphones for photography, with advancements in smartphone camera technology. The GorillaPod offers smartphone-specific models that provide a stable platform for capturing high-quality photos and videos. The popularity of smartphone photography increases with the rise in demand for smartphone-compatible tripods like Gorillapod. Social media influencers and content creators cannot be overlooked. These individuals play a significant role in shaping consumer trends and preferences.

The GorillaPod's versatility and ability to capture unique shots align well with the needs of influencers, who rely on visually appealing content to engage their audience. The demand for tools like the GorillaPod is expected to increase, as influencer marketing continues to grow.  One challenge is the presence of competition. Many other companies produce tripods, including flexible ones, offering customers a variety of options.  Some competitors may have similar tripod solutions or alternative stabilizing systems, which can make it harder for the GorillaPod to maintain its dominance.

To stay ahead, Joby, the manufacturer of Gorillapod, needs to keep innovating and making their products unique. Counterfeit products pose a risk as the Gorillapod brand grows in popularity. These counterfeit items can damage the brand's reputation and erode customer trust. The Gorillapod market has several exciting opportunities for growth and expansion. Firstly, the rise in demand for vlogging and content creation provides a significant opportunity for Gorillapod. Vloggers and content creators need versatile and portable tools to capture unique shots and perspectives, and the Gorillapod's flexibility and ability to mount cameras or smartphones in unconventional positions make it a valuable accessory for the market growth.

The growing smartphone photography market is another promising opportunity for Gorillapod., as more people are embracing smartphone photography. Gorillapod's smartphone-specific models cater to this trend by providing a stable platform for capturing high-quality photos and videos with smartphones. Gorillapod can tap into this expanding market segment as smartphone camera technology continues to advance with the increase in number of smartphone users seeking better photography capabilities.

The COVID-19 pandemic had both positive and negative impacts on the Gorillapod industry. During the pandemic, there was a surge in content creation as people spent more time at home. Individuals turned to photography and videography as a way to express themselves and connect with others virtually with limited travel options and social distancing measures in place. This increased demand for content creation equipment, including tripods like Gorillapod has gained a major traction in the market in the last couple of years.  Outdoor activities, adventure sports, and travel photography were significantly affected with travel restrictions and lockdown measures in place. The decrease in these activities directly impacted the demand for tripods, including Gorillapod, which are popular among photographers and videographers capturing shots in adventurous and outdoor settings.

Segmental Overview

The Gorillapod market forecast is segmented on the basis of product type, application, distribution channel and region. By product type, the market is divided into original gorillapod, focus gorillapod, SLR model, and others. In terms of application, the market is bifurcated into residential and commercial. By distribution channel, the market is segmented into online and offline. By region, the market is analyzed across North America (U.S., Canada, Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia, and rest of LAMEA).

By Product Type

Based on product type, the original gorillapod segment held the major GorillaPod Market Share in 2022. Original gorillapod has been one of the most popular and widely recognized models in the gorillapod product line. It is designed to accommodate compact cameras and small DSLRs, offering the flexibility and stability that the gorillapod brand is known for. The Focus Gorillapod, on the other hand, is designed for professional DSLR cameras and heavy-duty equipment, making it a popular choice among professional photographers and videographers.

GorillaPod Market by Product Type

By Application

Based on application, the commercial segment held the major share in the market in 2022. Gorillapod has various commercial settings due to their portability, versatility, and ability to adapt to different shooting conditions. Gorillapods are commonly used by professional photographers and videographers for a wide range of commercial projects. They provide a stable platform for capturing photos and videos, allowing them to achieve unique angles and perspectives. Gorillapods are used in industries such as fashion, product photography, real estate, event coverage, and others. E-commerce businesses and product photographers benefit from Gorillapods when shooting small or medium-sized products.

GorillaPod Market by Application

By Distribution Channel

Gorillapods offer stability and flexibility to position the camera at various angles, capturing detailed product images for catalogs, websites, and online marketplaces. Based on distribution channel, the offline segment held a major share in the market in 2022. Some consumers prefer to physically visit brick-and-mortar retail stores for their Gorillapod purchase. These can include photography equipment stores, electronics retailers, or even department stores that carry camera accessories. Physical stores allow consumers to see and touch the product before making a purchase decision, and they may offer the opportunity to seek advice from knowledgeable staff members. In addition, immediate availability of the product can be an advantage for those who prefer instant gratification.

GorillaPod Market by Distribution Channel

By Region

Based on region, North America held the major share in the market in 2022. The U.S. and Canada have a large market for camera equipment and accessories, including Gorillapods. The presence of photography enthusiasts, professional photographers, and content creators contributes to the popularity of Gorillapods in this region. U.S. has a large community of photographers, videographers, and content creators who value the versatility, portability, and unique features offered by Gorillapods. The rise of social media platforms and content creation has significantly impacted the demand for high-quality visuals. Content creators, influencers, and vloggers in the U.S. rely on Gorillapods to capture steady shots and create engaging content for platforms such as Instagram, YouTube, and TikTok.

GorillaPod Market by Region

Competition Analysis

Some of the key players in the Gorillapod market include Hama GmbH & Co KG, Fotopro, Andoer Inc., Digitek, Photron Limited, Videndum plc, Yantralay, Adofys, and Tygot. The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have also been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market.

Recent Developments in the Gorillapod Market

In 2021, Hama GmbH & Co KG partnered with key distributors, retailers and e-commerce giants in India in order to expand its business in India and serve the Indian customers

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gorillapod market analysis from 2022 to 2032 to identify the prevailing gorillapod market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the gorillapod market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global GorillaPod Market Demand.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global gorillapod market trends, key players, market segments, application areas, and GorillaPod Market Growth strategies.

GorillaPod Market Report Highlights

Aspects Details
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Market Size By 2032

USD 240.6 million

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Growth Rate

CAGR of 7.8%

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Forecast period

2022 - 2032

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Report Pages

299

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By Product Type
  • Original GorillaPod
  • Focus GorillaPod
  • SLR Model
  • Others
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By Application
  • Residential
  • Commercial
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By Distribution Channel
  • Online
  • Offline
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, UAE, South Africa, Saudi Arabia, Rest of LAMEA)
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Key Market Players

Photron Limited, Tygot, Yantralay, Fotopro, Hama GmbH & Co KG, Videndum plc, Digitek, Adofys, Andoer Inc.

Analyst Review

According to the insights of the CXOs, the smartphone photography market has experienced significant growth and evolution in recent years, driven by advancements in smartphone camera technology, increased consumer demand for high-quality photography, and the rise of social media platforms. This growth has transformed the way people capture, share, and engage with visual content.

GorillaPod's smartphone-specific models cater to this trend by providing a stable platform for capturing high quality photos and videos with smartphones. Gorillapod can tap into this expanding market segment with the increasing number of smartphone users seeking better photography capabilities.

The expansion of action camera usage is also an opportunity for Gorillapod. Action cameras, like GoPro, have gained immense popularity for capturing footage in extreme environments and during adventurous activities. GorillaPod's ability to securely mount action cameras on various surfaces makes it an ideal accessory for action camera users. Gorillapod can expand its customer base and offer specialized solutions for this niche with the growth of the action camera market.

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

The growing smartphone photography market are the upcoming trends of GorillaPod Market in the world

Original Gorillapod is the leading product type of GorillaPod Market

Asia-Pacific is the largest regional market for GorillaPod

The GorillaPod market was valued at $115.0 million in 2022 and is estimated to reach $240.4 million by 2032, exhibiting a CAGR of 7.8% from 2023 to 2032.

Some of the key players in the Gorillapod market include Hama GmbH & Co KG, Fotopro, Andoer Inc., Digitek, Photron Limited, Videndum plc, Yantralay, Adofys, and Tygot.

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GorillaPod Market

Global Opportunity Analysis and Industry Forecast, 2023-2032