Grass Trimmer Market

COVID-19 Impact Analysis

• The COVID-19 pandemic ceased the production of various products in the grass trimmer industry, which is attributed to the global lockdown. This has hampered the growth of grass trimmer market in the year and a similar trend is expected to be seen in the first half of 2022.
• The major demand for grass trimmer was previously noticed from giant developed and developing countries, including the U.S., Germany, Italy, the UK, and China, which are negatively affected by the spread of the coronavirus, thereby declining the demand for grass trimmer.
• Further, long-term impact of the lockdown is currently vague and financial recovery of companies is totally based on their cash reserves. Grass trimmer manufacturers can afford a lockdown like situation only for a few months, after which the players have to modify their investment plans. For instance, various players in the market halted their production activities for several weeks to reduce their expenses. On the contrary, few players adopted employee lay-offs to sustain during the COVID-19 health crisis.
• Grass trimmer manufacturers are expected to focus on protecting their workforce, operations, and supply chains to respond to immediate crises and find new ways of working after COVID-19. For instance, provision of sanitizers, maintaining social distancing, as well as ensuring the vaccination of every employee in the company can assist in promoting the health & safety of the workforce. 

Top Impacting Factors

Rapid urbanization all over the world is one of the major factors driving the need for landscaping and other such garden needs in personal and public gardens. This is anticipated to increase demand in grass trimmers market. The recent trend of making cities smart and beautiful in few developing countries such as India, China, and Brazil is causing a boost in landscaping sector; thereby, increasing the demand of grass trimmers. The rise in popularity of the Do It Yourself (DIY) culture in personal home activities such as gardening and lawn maintenance is driving demand in the grass trimmer market. However, the high noise and weight of gas-powered grass trimmers and low battery life are few of the restraining factors hindering the growth of grass trimmer market. Contrarily, technological developments in batteries, small IC engines, and composite materials for manufacturing boost the efficiency of the equipment, as well as result in lowering the weight and noise of the equipment. This is expected to create lucrative opportunities for the growth of the grass trimmer market during the forecast period.

Market Trends

• New products that contain improved capabilities are launched by leading market players. They take necessary steps to improve accuracy of devices and overall functionality. For instance, in January 2022, the Japan based grass trimmer manufacturer, Makita Corp., launched the UR012GD202 brush cutter, featuring a 80v brushless motor powered by two 40v Max batteries, it has zero emissions and lower noise pollution. The product launch has enhanced the product offerings by Makita Corp. to sustain the competition in the grass trimmer market.
• Similarly, many companies expanding into the grass trimmer market have adopted acquisition as their key developmental strategy. For instance, in October 2021, Platinum Equity announced the acquisition of Oregon Tool, a global manufacturer and distributor of professional grade cutting tools, and outdoor equipment accessories. 
• Moreover, business expansion strategies assist in enhancing the geographic footprint of the company and help in gaining significant market share for gas-powered chainsaw products. For instance, in September 2019, Techtronic Industries based in the Hong Kong announced its plans to expand its operations in Anderson County of Colombia S.C. of U.S. This expansion will include a new 1 million-square-foot manufacturing plant along with a warehouse to support production and assembly operations in the county for the region.

Key Benefits of the Report

• This study presents the analytical depiction of the grass trimmer industry along with the current trends and future estimations to determine the future investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the grass trimmer market share.
• The current market is quantitatively analyzed to highlight the grass trimmer market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed grass trimmer market analysis based on competitive intensity and how the competition will take shape in coming years.