Gym Membership Market Research, 2032
The global gym membership market was valued at $48.5 billion in 2022, and is projected to reach $70.1 billion by 2032, growing at a CAGR of 3.8% from 2023 to 2032.
Market Dynamics
The gym membership market refers to the industry that involves the sale of memberships and access to fitness facilities and services offered by gyms and fitness centers. It encompasses the business of providing individuals with access to workout equipment, group exercise classes, personal training, and other amenities for a specified period, typically through monthly or annual membership subscriptions. This market caters to individuals seeking to improve their physical fitness, health, and overall well-being by utilizing gym facilities and resources surge the gym membership market size.
The increasing emphasis on health and wellness has emerged as a significant driving factor behind the growing demand for the gym membership market. As more individuals become conscious of exercise and physical activity play in maintaining a healthy lifestyle, the demand for gym memberships has surged. Moreover, the prevalence of obesity and lifestyle-related ailments, including diabetes and cardiovascular conditions, has motivated people to take control of their well-being. Gyms provide a structured and convenient environment for individuals to work toward their fitness goals, contributing to the gym membership market growth.
Social factors, such as friends' endorsements and social media influencers promoting fitness, boost gym membership demand. Corporate wellness programs and virtual fitness services also drive gym membership market share. Targeting older adults and using data analytics further attract customers. These factors collectively increase gym membership market demand, shaping the market positively. More corporates adopting wellness programs raise demand for gym memberships. As companies offer gym partnerships, discounts, or reimbursements, people are motivated to join fitness facilities. This trend fuels market growth, as employees seek healthier lifestyles through accessible and incentivized fitness options.
Virtual fitness services drive gym membership demand as online classes, personalized training, and virtual coaching attract people who prefer working out at home. This widens the gym's audience and caters to diverse preferences. The convenience and flexibility of virtual options boost membership sign-ups, as individuals seek effective ways to stay active without leaving their homes such factors surge the gym membership market statistics during the forecast period.
Specialized fitness studios elevate gym membership demand as these studios focus on specific workouts like yoga or CrossFit, catering to enthusiasts seeking tailored training experiences. The unique offerings attract individuals looking for dedicated fitness approaches. This diversification of workout options appeals to a broader audience and drives up the demand for gym memberships. The availability of specialized studios enhances the market's appeal and encourages more people to join for their preferred exercise regimens.
Gyms offering age-appropriate exercises, senior-friendly equipment, and knowledgeable trainers cater to older adults' fitness needs. As more seniors focus on health, gyms become valuable destinations for staying active and maintaining well-being. This demand surge creates opportunities for gyms to provide tailored fitness solutions, meeting the preferences of older individuals and contributing to the market's expansion.
Progress tracking boosts gym membership demand by enhancing member engagement. Data analytics and wearable fitness devices create personalized workout plans and monitor progress. This tailored approach increases satisfaction and encourages members to stick with their fitness goals. The ability to see improvements and achievements drives motivation, attracting more individuals to join gyms. As people seek effective and measurable ways to reach their fitness targets, the demand for memberships grows, benefiting the gym market.
Celebrities and fitness influencers strongly impact gym membership demand as their endorsement of exercise routines and health goals on social media inspires many to join gyms. As people aspire to achieve similar fitness levels, they are motivated by these influential figures. The aspirational connection between celebrities, influencers, and fitness goals drives more individuals to consider and pursue gym memberships, leading to increased market demand for fitness facilities.
User-friendly apps propel gym membership demand as these apps allow easy class booking, workout tracking, and personalized guidance, enhancing member engagement. The convenience of managing fitness routines through apps attracts people, boosting their motivation to join gyms. The seamless integration of digital features fosters a stronger connection between members and fitness centers. As individuals seek effortless and organized ways to stay fit, the appeal of user-friendly apps drives the market demand for gym memberships.
Urbanization and busy schedules elevate gym membership demand as the limited space in cities prompts individuals to join gyms with quality equipment. As urban life becomes more hectic, people prioritize convenient and accessible fitness options. Gyms offer a solution by providing diverse workouts in one place. This aligns with the need for efficient time management, fostering higher demand for memberships among those seeking fitness within their urban and time-constrained lifestyles.
Segmental Overview
The gym membership market is segmented into type, application, age group, and region. By type, it is segmented into standard membership, premium membership, online membership, corporate membership, and others. As per application, it is divided into personal training, group fitness, cardio and weight training, physical therapy, sports specific training, and others. On the basis of age group, the market is segmented into 6 to 17 years, 18 to 34 years, 35 to 54 years, and 55 years & above. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, and rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, UAE, South Africa, and rest of LAMEA).
By type
The standard membership segment held the major share in the gym membership market in 2022 driven by personalized experiences through data analytics, member engagement via apps, and virtual classes. Moreover, the corporate membership segment is expected to grow with the highest CAGR during the gym membership market forecast period. Major corporate gym membership trends include companies integrating wellness into benefits, providing discounts, and partnering with gyms.
By Application
On the basis of application, the group fitness segment held the major share in market in 2022, these group fitness sessions create a feeling of friendship and encouragement, connected with the social and motivational parts of fitness. Gyms now provide a variety of group classes, using technology for virtual involvement, and customizing programs for various fitness levels. Moreover, the physical therapy segment is expected to grow with the highest CAGR during the forecast period. In recent times, gyms and fitness centers have been increasingly incorporating physical therapy services into their offerings. This expansion provides members with access to specialized rehabilitation programs, personalized recovery guidance, and expert supervision.
By Age Group
the 18 to 34 years segment held the major share in the gym membership market in 2022. In the 18 to 34 age group, trends include a preference for boutique fitness studios offering specialized workouts. This age group value technology integration, seeking apps for scheduling and progress tracking. However, the 55 years and above segment is expected to grow with the highest CAGR during the forecast period. Gyms are offering specialized fitness programs tailored to the needs and abilities of individuals aged 55 and above. These programs focus on joint mobility, balance, and functional strength, promoting healthier aging.
By Region
North America held the major share in the gym membership industry in 2022. In North America, the demand for versatile fitness options, such as advanced technology boutique studios and wellness centers surges the market demand for gym membership. However, Asia-Pacific is expected to grow with the highest CAGR during the forecast period. The Asia-Pacific gym membership market is experiencing substantial growth due to urbanization, higher disposable incomes, and increasing awareness of fitness.
Competition Analysis
The players in the gym membership market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. Some of the key players profiled in the market analysis include Pure Barre, Crunch LLC, Anytime Fitness Franchisor, LLC, F45 Training Holdings Inc., Burn Boot Camp, Dedicated SuperGym, Golds Gym Club Holding, LLC, Planet Fitness, Inc., Bev Francis Powerhouse Gym, and XSport Fitness.
Recent Developments in the Gym Membership Market
- In Dec 2022, F45 Training Holdings Inc., partnered with BioSteel Sports Nutrition Inc. Through this partnership, BioSteel will be the exclusive hydration partner for F45 fitness studios globally.
- In Nov 2022, Crunch LLC partnered with ID.me, which is an American online identity network company. Through this partnership, veterans, active-duty military, and first responders can activate a seven-day free trial gym membership at Crunch locations.
- In Feb 2022, Cult.fit acquired the Indian business of Gold's Gym in order to expand presence across Sri Lanka, Bangladesh, Maldives, Nepal & Bhutan.
- In March 2021, Anytime Fitness Franchisor, LLC through its subsidiary in India, launched its mobile app namely, Workouts. This new app offers its members with a wide range of services.
- iN Oct 2022, Planet Fitness, Inc., signed an area development agreement with Castle Point Fitness NZ Ltd., in order to expand the business in New Zealand.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gym membership market analysis from 2022 to 2032 to identify the prevailing gym membership market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the gym membership market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global gym membership market trends, key players, market segments, application areas, and market growth strategies.
Gym Membership Market Report Highlights
| Aspects | Details |
 Market Size By 2032 | USD 70.1 billion |
 Growth Rate | CAGR of 3.8% |
 Forecast period | 2022 - 2032 |
 Report Pages | 300 |
 By Type |
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 By Application |
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 By Age Group |
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 By Region |
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 Key Market Players | Planet Fitness, Inc., F45 Training Holdings Inc., Burn Boot Camp, Dedicated SuperGym, XSport Fitness, Crunch LLC, Anytime Fitness Franchisor, LLC, Pure Barre, Bev Francis Powerhouse Gym, Golds Gym Club Holding, LLC |
Analyst Review
According to CXO, the gym membership market is expected to keep growing due to the increasing focus on health and wellness. People are realizing the importance of regular exercise and fitness for maintaining a healthy lifestyle. Social media influencers promoting fitness routines are also contributing to this trend. Additionally, the urbanization trend is leading to limited living spaces in cities, making commercial gyms more popular as they offer convenient access to exercise equipment and facilities. Virtual fitness services, like online classes, and personalized coaching are becoming popular catering to those who prefer flexibility in their workouts. Using data and wearable devices to personalize fitness plans is also gaining traction, increasing member satisfaction. Collaborations with companies and partnerships with hotels are further expanding the gym membership market's opportunities for growth. As people become more health conscious, the demand for fitness centers and services is expected to continue rising, providing a positive outlook for the industry's future.
Wellness Programs for Older Population are the upcoming trends of Gym Membership Market in the world
Standard Membership is the leading type of Gym Membership Market
North America is the largest regional market for Gym Membership
The global gym membership market was valued at $48,525.3 million in 2022, and is projected to reach $70,125.5 million by 2032, registering a CAGR of 3.8% from 2023 to 2032.
Some of the key players profiled in the market analysis include Pure Barre, Crunch LLC, Anytime Fitness Franchisor, LLC, F45 Training Holdings Inc., Burn Boot Camp, Dedicated SuperGym, Golds Gym Club Holding, LLC, Planet Fitness, Inc., Bev Francis Powerhouse Gym, and XSport Fitness.
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