Hair bond multiplier is a product used in hair treatment procedure. It is also known as bond sustainer or bond creator or bond enhancer. It consists of various ingredients which includes diglycol dimaleate, and bis-aminopropyl. These ingredients have shown good results in nourishing, protecting, and restructuring of hair, mainly during hair bleaching or other hair treatments. Hair bond multiplier is a patented product of Olaplex, the company which is a leading player in hair care products and salon services. When this product is mixed with hair color then earlier mentioned ingredients present in the hair bond multiplier help restore the broken sulfur-hydrogen bond inside the hair during the hair coloring procedure. The market is expected to experience growth due to rise in various hair treatment processes such as hair straightening, hair perming, and hair weaving, which are often in demand by the end users. Moreover, high purchasing power of individuals and support from other cosmetic brands boost the growth of the market.

Market Scope and Structure Analysis

COVID-19 Impact analysis

• There has been decrease in the growth of the cosmetic industry due to continuous lockdown since pandemic has been announced. The movement of the market was hampered and the shortage of the product was obvious.
• Certain hair products were in demand during the pandemic and are still in demand. These include hair topical solutions and hair loss products.
• In addition, the high cost associated with various hair treatments and increase in awareness of cheaper products as a substitute are factors that hamper the revenue growth of the global hair bond multiplier market.

Top Impacting Factors

• The importance of personal grooming and rise in awareness of personal care in both men and women boost the growth of the market. In addition, age factor plays a crucial role in the future growth of the market. Population in urban areas is more into personal care and grooming and have majority investments in hair care products. This is one of the major factors driving the growth of the hair bond multiplier market.
• Influence of social media on the buying decision is also responsible for the growth of the hair bond multiplier market. Product endorsement by celebrities on social media has diverted the population buying these products and to invest more on their personal hair care. Collaborating with various salon chains and other cosmetic firms drives the market growth.
• Contrarily, investments in low cost products to treat hair and less players involved in this segment restrain the growth of the market.

Market Trends

New product launches to flourish the market

Hair Bond Multiplier market has very less trends as the key players in the market like Olaplex, L’Oréal and many others have introduced their products competing to each other. Olaplex invented this Hair Bond Multiplier and has products used in hair bonding procedures. Redken pH-Bonder is their product which has uniquely formulated that offers a synergistic system that bonds hair during and after coloring or lightening. 

The pH-Bonder uses 100 years of scientific expertise and a team of hairdressers to formulate their products. The bonder aims to protect bonds during the process and keep fibers strong from inside out. This also helps smoothen the hair cuticles which improve strength, encourage shine, and make the strands softer.

Key Segments Covered

Product Type

• Kit
• Loose

Application

• Hair Coloring
• Hair Treatment
• Others

End Use

• Salons
• Spa
• Personal Use

Distribution Channels

• Direct Sales
• Supermarkets/Hypermarkets
• E-Commerce

Region

• North America

• U.S.
• Canada
• Mexico

• Europe

• Germany
• France
• UK
• Spain
• Italy
• Rest of Europe

• Asia-Pacific

• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia-Pacific

• LAMEA

• Latin America
• Middle East
• Africa

Key Benefits of the Report

• This study presents the analytical depiction of the hair bond multiplier industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the hair bond multiplier market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the hair bond multiplier market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed hair bond multiplier market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

• Who are the leading market players active in the hair bond multiplier market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
• What is "Hair Bond Multiplier" Market prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the driving factors and opportunities in the market?
• What are the current trends and predicted trends?
• What are the challenges faced in the "Hair Bond Multiplier" Market?