Hair extensions are animal, human, or synthetic hair available in different styles and colors and are used for extending the hair length and volume with original hair. These are stuck, sewed, or clipped with the natural hair to give a clean and natural look to the person wearing it. These are customizable as per the requirements of the customers and are designed by the stylist.

Market scope and structure analysis

COVID-19 Scenario Analysis: 

• The unavailability of raw materials due to lockdown in many raw material supplying countries has halted the production.
• There has been low demand for hair extension products as hair treatment has become a secondary preference due to the outbreak of the pandemic.
• The market will grow substantially once the beauty and cosmetic care products will be in demand. 

 Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The growth of hair problems like thinning of hair, baldness, hair loss in the hairline, and other types of alopecia are the factors that have increased the demand for hair extension globally. In addition, the surge in usage by the beauty and cosmetic industry for wearing in functions, marriages and other parties to cover the hair problems and uses by the entertainment industry are driving the global hair extension market. Moreover, the rise in income of mid-income groups and awareness related to personal beauty among the people with easy availability of hair extensions due to the vast distribution channel are the factors that will boost up the market in near future. However, high prices charged by the manufacturers for hair extension made by human hair limits the market growth. Innovation in the market is related to better synthetic and
low-cost extension which serve the purpose and look good. 

The global hair extensions market trends are as follows:

Promotion of Hair Extension via Social Media Platform

Many hair extension companies are now moving toward social media platforms like Instagram, Facebook, and YouTube to promote their brand and the work they are doing. These companies record their client’s best hair transformation and upload on social media sites which makes their work reach the customers and competitors and earns a good business by attracting customers for the creativity they showcase. Secret Hair is such a company that has grown by the social media platform by using showcasing their work and using proper hashtags to reach the customers. 

North America is the largest market and Asia-Pacific the supplier of human hair

There has been a high surge in the use of hair extensions by the people of North America due to increased baldness and hair problems among the people in the U.S. In addition, Asia-Pacific countries like China and India are the largest supplier of human hair which is used by the hair extension companies and are in high demand by the European countries. African countries are also having a high demand for hair extension products and a number of startups have started manufacturing hair extension products.

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the global hair extensions industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hair extensions market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global hair extensions market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global hair extensions market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Hair Extensions Market Research Report:

• What are the leading market players active in the hair extensions market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?