Allied Market Research


Hair Lightening Products Market

Hair Lightening Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
Publish Date:

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Hair lightening is a method by which an individual's hair color can be changed utilizing lightener. There are a few strategies to perform hair lightening. The growing trend to look attractive drives the growth of the hair lightening products market, globally. Some ongoing patterns of hair lightening include in white-blonde highlights, pony lights, intense pink, copper penny strong solid, baby blonde, silver, and others.

COVID-19 Scenario Analysis: 

Due to COVID-19 impact, people are not able to visit salons as lockdown has restricted everyone to stay at their respective homes. Therefore, everyone is switching for DIY methods to achieve the desired look for their hair. Also, hairdressers are shut in this scenario which is ultimately leading to coloring dilemmas for the customers who are tempted for hair lightening or color. Therefore, customers are forced to opt for box dyes but stylists are advising their clients to step away from these products.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Expanding popularity of hair lightning products and changing way of life are the drivers for the market. Customers' moving concentration from synthetic based items to natural lightning products has attracted the producers in manufacturing organic and natural hair lightning products. The developing pattern for beauty products, and changing way of life greatly affects hair care items which further drives the hair lightning product market growth. The spray and shampoo are the most well-known items among customers in hair lightning product class. Nowadays, producers are thinking of new developments and highlights. For instance, the makers have presented sans sulfate shading stay cleanser, which does not aggravates delicate skin and scalps of clients. In addition, increment in extra income and higher spending power drives the demand for beauty care products in the market which drive the hair lightning products market growth.

New product launches to flourish the market

There are numerous brands available today offering lightening formulas or highlighting and balayage kits for home use. The hair care industry is presently moving toward the utilization of ingredients that are regularly found in facial healthy skin items.

Surge in usage in automotive and industrial applications 

Hair lightning products are used by salons and or by people at their homes for altering the coloring of their hair. These products work through diffusion of natural color pigment or artificial color from the hair. Hair bleaching is the most common type of hair lighter.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global hair lightening product market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hair lightening product market share.
  • The current market is quantitatively analyzed to highlight the hair lightening product market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global hair lightening product market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Hair Lightening Product Market Research Report:

  • What are the leading market players active in the hair lightening product market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Hair Lightening Products Market Report Highlights

Aspects Details
By Type
  • Organic
  • Natural
  • Conventional
By Application
  • Household
  • Commercial
By Region
  • North America  (US, Canada)
  • Europe  (Germany, UK, France, Italy, Spain, rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, rest of Asia-Pacific)
  • LAMEA  (Middle East, Brazil, rest of LAMEA)
Key Market Players

Sun Bum, Klorane, Quai, Farouk Systems, Inc., Loreal, Lakme, IGK, John Frieda

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Hair Lightening Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032