Hair spray can be described as the fine mist of chemical compound that is sprayed out from an aerosol can. It is the most popular grooming product among both men and women and is used to hold hairstyles in place. It can be applied to either wet or dry hair to help hold it in place in a particular look. Hair spray comprises volume reduction mousses, cosmeceutical hair styling products, thermal protection hair sprays, and anti-aging sprays. Rise in personal grooming awareness and surge in beauty standards of the youths boost the growth of the hair spray market. The surge in metrosexual concept among men propels them to opt for several grooming products and beauty treatments, which increase sales of the hair spray market.
COVID-19 Impact analysis
- Consumers particularly younger adults, have been taking a relaxed approach to their hair care and styling routines, contributing to the markets slow growth. On the onset of COVID-19, the shift of office work to work from home relaxed the approach of the consumers toward hair styling. As a result, the market experienced a short-term hit during the pandemic period.
- Moreover, COVID-19 has created several challenges for the aesthetics industry. During the pandemic period most of the offline stores halted their services with only emergency products to be supplied at times.
- On the contrary, online sales of hair spray products is expected to experience growth as most of the consumers tend to order products through E-commerce portals.
Top Impacting Factors
- Prime driving factor of the hair spray market is the surge in demand for hair styling products among the young generation. Salon services drive the market growth to much more extent as young people tend to visit salons more frequently, increasing the product demand. Inclusion of natural and organic ingredients in products is also attracting customers to opt for natural color sprays generating overall sales in the market.
- The influence of digital media has further enhanced the desire among the young generation to look good and more importantly look like the other fashion influencers. Styling products such as hair mousse have come a long way in natural and clean beauty space, owing to the advances in technology and demand.
- Increase in working population and the fast paced lifestyle has led to easy solutions for hair care which increases the use of hair spray. This ease of availability in the hair spray products surge the overall sales in the market.
Market Trends
Inclination toward Organic Hair Spray Products
Hairsprays contain many chemicals, which are harmful to not only individual’s body but also to the environment. Organic hair spray is a natural alternative to traditional hair spray as it does not contain GMOs, preservatives, or artificial fragrances.
Availability of different bottles to hold the compound gives the end users a choice to pick the product accordingly. Compact size of the bottles are easy to carry and use anytime, anywhere hence people tend to buy compact products. Beardo hair sprays have introduced compact size hair spray bottles which are available in 100ml, 200ml and more. This increases their demand among the customers, in turn boosting the market growth.
Thermal protection hair sprays and anti-aging hair sprays are gaining popularity among the customers. These sprays help protect hair from sunlight. BBLUNT Hot Shot- Heat protection hair mist is enriched with Grape seed oil and Provitamin B5 which helps in protecting hair from harmful UV rays of sunlight. Introduction of such products boost the growth of the market.
Key Benefits of the Report
- This study presents the analytical depiction of the hair spray industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the hair spray market share.
- The current market is quantitatively analyzed to highlight thehair spraymarket growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed hair spray market analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the Report
- Who are the leading market players active in thehair spraymarket?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is "Hair Spray" Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "Hair Spray" Market?
Hair Spray Market Report Highlights
| Aspects | Details |
 By Packaging |
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 By Sizing |
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 By Application |
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 By End Use |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Estee Lauder, LOreal, Henkel AG & Co., Revlon, Godrej, Coty Inc, Beardo, Unilever, Procter & Gamble |
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