Allied Market Research


Hair Styling Gels Market

Hair Styling Gels Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, by Distribution Channel and by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Hair styling gel is a hair styling product used to set hair in a specific style. It is used to bind hair so that it does not deteriorate due to air, dust, and external environment. Its application is very easy. A polymer sealer is dissolved in water or alcohol for formation of hair gel, which is then rigorously applied through each hair strand to form a film between each hair strand.

On the basis of product, the hair styling gels market is bifurcated into men styling gel and women styling gel. Hair gels are used to manage frizzy hair, retain moisture of hair and reduce chances of hair fall, while combing. They provide a discrete personality to an individual. Hence, now it has become a trend amongst youth to take care of their hair to save it from dirt and pollution. It is expected that the hair styling gels market would increase at a substantial rate and unfold tremendous changes during the forecast period.

Covid-19 Scenario Analysis:

  • The pandemic has resulted into turmoil for the hair styling gels market.
  • The supply change disruptions and shutdown of industries across the world decreased sales and revenue.
  • It has given opportunities to industries to plan robust strategies for the future.
  • Companies are expected to expand their e-commerce sales after worldwide release of the lockdown to cope up with the volatile business environment.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Hair is considered as an essential component of the body. People are very concerned about their hair’s care and nourishment. Hair styling gels have gained a huge traction amongst fashion conscious people. In addition, rise in the haircare tutorials in social media also fuels demand for hair styling gels. Urge to look best and manage frizzy hair caused by travelling, pollution, and dirt inclines people toward use of. hair styling gels. It has gained popularity amongst working population. Re-engineering brings in new varieties, attributes to hair gels so that they can hold moisture and retain shape of hair, as per it is set for a longer duration of time. Increase in the number of parlours, wellness centers, and spas propels growth of the market. However, use of hair gels on a daily basis can cause hair loss and chemicals present in it can have serious effects on skin as well as hair. Moreover, presence of cheap substitutes for hair styling in the market can decrease its sales. Hence, these factors restrain the market growth. In addition, rise in disposable income, investments in innovation, continuous R&D boosts key market players to extend their global footprints.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global hair styling gels market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hair styling gels market share.
  • The current market is quantitatively analyzed to highlight the global hair styling gels market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global hair styling gels market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Hair Styling Gels Market Research Report:

  • Who are the leading market players active in the hair styling gels market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the hair styling gels market?
  • What are the projections for the future that would help in taking further strategic steps?

Hair Styling Gels Market Report Highlights

Aspects Details
By Product
  • Men Styling Hair Gel
  • Women Styling Hair Gel
By Application
  • Curly Hair
  • Straight Hair
By Distribution Channel
  • Online Sales
  • Offline Sales
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Goody Products Inc., Johnson and Johnson, Avon, Proctor and Gamble, Revlon Inc, Henkel Corporation, Kao, Scunci International Inc., John Frieda Professional Hair Care Inc., L'Oreal South African, UnileverCombe Inc., Conair Corporation

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Hair Styling Gels Market

Global Opportunity Analysis and Industry Forecast, 2023-2032