Allied Market Research


Hair Styling Products Market

Hair Styling Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Hair styling products are mainly used by individuals to obtain the desired hair style and physical appearance. The rising competition in order to look good than others is the key reason for its market penetration. The ease of convenience to do hair styling at one’s own place is facilitating its growth. The ease of convenience to do hair styling at one’s own place is facilitating its growth. The various hair styling products available in the market includes, hair gel, hair spray, hair mousse, and hair creams which helps to improve physical appearance of the individual. The appliances provide nourishment to the hair with an added advantage of providing a young look. Hence,all these factors contribute to its wide usage not only by women,but have also gained traction over the men population. The trendy look is able to create the target market among the customers who are more conscious about their outer appearance and hence, facilitate the hair styling products market in the coming years

Covid-19 Scenario Analysis:

1)Due to the outbreak,people are confined to their homes and there is no occurrence of any special events, which are the grand occasions of doing hair styling so it has caused decline in the economy of hair styling products market due to less demand.

2)The hair styling  market is undergoing a seismic shift as people are switching to organic and natural homemade products for the hair nourishment  as they are avoiding to use the artificial  products owing to fear of any side effects.


Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

 The advent of new technologies has helped in the emergence of easy-to-use hair styling appliances.Their availability in retail stores and also in online channels (E-commerce and others)has helped to gain eminent traction.Also,the use of celebrities in the endorsements has helped the market growth.  Hair styling makes a person look beautiful, thus increase the confidence, outer beauty and enhancing the personality of consumer and contributing towards the market growth. In addition, the hair accessories like straighteners and curling machines are giving new styles to the hair with an added advantage of hot air brush so as to retain the shape of hair for longer duration of time. Also these accessories are handy, and easy to use thus boosting the hair styling products market. The rise in the disposable income of the people and the variants available as per customer preferences are the key factors driving this market.Although their premium price is a restraint in its growth.But,the multiple benefits offered and the suitability of the products will increase its market hold in the forthcoming years.

New product launches to flourish the market

Many companies are engaged in introducing new variants in the product to attract the target market.They are adding extra features in order to create a large customer base.For instance-the launch of TIGI Bed Head Color Goddess Oil Infused Shampoo has created a new trend among youngsters.It is a leading product used for retention of hair color for approximately 2 years.It contains essential vitamins used to nourish the hair.It is an emerging trend among the people who are very conscious about hair color.Thus,these types of products generate more prospects,thus facilitating the business of hair styling products.

Surge in usage in the beauty industry

Due to increased applications of hair styling products in the beauty sector,it has gained traction.The social media marketing and celebrity endorsements generate huge revenuesin the hair styling industry.The various make-up tutorials available on different sites are responsible for the upsurge in the hair styling products industry.There are many products used for providing hair color to beard also.The presence of variety of products,used for fulfilment of needs of each and every focus group is the prominent reason for its market expansion.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global hair styling products industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hair styling products market share.
  • The current market is quantitatively analyzed to highlight the global hair styling market.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global hair styling products market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered hair styling products market in the Research Report:

  • What are the leading market players active in the hair styling productsmarket?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Hair Styling Products Market Report Highlights

Aspects Details
By Type
  • Hair Gel
  • Hair Mousse
  • Hair Spray
  • Styling Creams and Waxes
  • Other Styling Products
By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail Stores
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players

Oscar Blandi, BBlunt, Matrix, Pantene, Kerastase, Philips, Unilever, TRESemme, Aveda, Lo’Real, Procter &Gamble

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Hair Styling Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032