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Allied Market Research

Hair Styling Products Market Type (Hair Gel, Hair Mousse, Hair Spray, Styling Creams and Waxes, Other Styling Products) Distribution channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Others) : Global Opportunity Analysis and Industry Forecast, 2020-2027

A10639
Pages: NA
Jun 2021 | 112 Views
 
Author(s) : Roshan Deshmukh
Tables: NA
Charts: NA
 

COVID-19

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Hair styling products are mainly used by individuals to obtain the desired hair style and physical appearance. The rising competition in order to look good than others is the key reason for its market penetration. The ease of convenience to do hair styling at one’s own place is facilitating its growth. The ease of convenience to do hair styling at one’s own place is facilitating its growth. The various hair styling products available in the market includes, hair gel, hair spray, hair mousse, and hair creams which helps to improve physical appearance of the individual. The appliances provide nourishment to the hair with an added advantage of providing a young look. Hence,all these factors contribute to its wide usage not only by women,but have also gained traction over the men population. The trendy look is able to create the target market among the customers who are more conscious about their outer appearance and hence, facilitate the hair styling products market in the coming years

Market scope and structure analysis:

Report Metric

Details

Market size available for years

2020–2027

Base year considered

2019

Forecast period

2021–2027

Forecast units

Value ($US)

Segments covered

Type,Distribution channel and Region

Regions covered

  • North America (U.S., Canada,Mexico)
  • Europe (Germany, Italy, France, UK, Spain)
  • Asia- Pacific (China, India, ASEAN, Australia & New Zealand)
  • LAMEA (Latin America, Middle East, and Africa)

Companies covered

Kerastase, Oscar Blandi, Philips, Lo’Real, TRESemme, Matrix, Aveda, Pantene, BBlunt,Procter &Gamble, and Unilever

Covid-19 Scenario Analysis:

1)Due to the outbreak,people are confined to their homes and there is no occurrence of any special events, which are the grand occasions of doing hair styling so it has caused decline in the economy of hair styling products market due to less demand.

2)The hair styling  market is undergoing a seismic shift as people are switching to organic and natural homemade products for the hair nourishment  as they are avoiding to use the artificial  products owing to fear of any side effects.

 

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

 The advent of new technologies has helped in the emergence of easy-to-use hair styling appliances.Their availability in retail stores and also in online channels (E-commerce and others)has helped to gain eminent traction.Also,the use of celebrities in the endorsements has helped the market growth.  Hair styling makes a person look beautiful, thus increase the confidence, outer beauty and enhancing the personality of consumer and contributing towards the market growth. In addition, the hair accessories like straighteners and curling machines are giving new styles to the hair with an added advantage of hot air brush so as to retain the shape of hair for longer duration of time. Also these accessories are handy, and easy to use thus boosting the hair styling products market. The rise in the disposable income of the people and the variants available as per customer preferences are the key factors driving this market.Although their premium price is a restraint in its growth.But,the multiple benefits offered and the suitability of the products will increase its market hold in the forthcoming years.

New product launches to flourish the market

Many companies are engaged in introducing new variants in the product to attract the target market.They are adding extra features in order to create a large customer base.For instance-the launch of TIGI Bed Head Color Goddess Oil Infused Shampoo has created a new trend among youngsters.It is a leading product used for retention of hair color for approximately 2 years.It contains essential vitamins used to nourish the hair.It is an emerging trend among the people who are very conscious about hair color.Thus,these types of products generate more prospects,thus facilitating the business of hair styling products.

Surge in usage in the beauty industry

Due to increased applications of hair styling products in the beauty sector,it has gained traction.The social media marketing and celebrity endorsements generate huge revenuesin the hair styling industry.The various make-up tutorials available on different sites are responsible for the upsurge in the hair styling products industry.There are many products used for providing hair color to beard also.The presence of variety of products,used for fulfilment of needs of each and every focus group is the prominent reason for its market expansion.

Key Segments covered:

Segments

Sub-segments

Type

Hair Gel

Hair Mousse

Hair Spray

Styling Creams and Waxes

Other Styling Products

Distribution channel

Convenience Stores

Supermarkets/Hypermarkets

Specialty Stores

Online Retail Stores

Others

Region

North America

Europe

Asia-Pacific

Latin America

 

Key Benefits of the Report:

  • This study presents the analytical depiction of the global hair styling products industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hair styling products market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global hair styling market.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global hair styling products market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered hair styling products market in the Research Report:

  • What are the leading market players active in the hair styling productsmarket?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
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Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


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AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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