Allied Market Research

2024

Hair Trimmer Market

Hair Trimmer Market Size, Share, Competitive Landscape and Trend Analysis Report by Types (Electric-type, Manual type), by End User (Household, Commercial) by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-Commerce, Others) : Global Opportunity Analysis and Industry Forecast, 2022-2032

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Author's: | Roshan Deshmukh
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A hair trimmer is a portable electrical tool made specifically for cutting or trimming hair. It is frequently used for personal grooming in barbershops, hair salons, and by individuals. For diverse hair lengths and styles, hair trimmers often have a variety of blade attachments and adjustable settings. This enable accurate and effective hair clipping, shaping, and detailing, making them indispensable equipment for anyone working in the hair care sector. It is promoted and sold by manufacturers, distributors, and retailers who serve the beauty and personal care markets.
The growing number of beauty and spa clinics and hair salons is expected to fuel considerable expansion in the hair trimmers market in the coming years. This is due to the rising demand for personal grooming among beauty and fashion-conscious people, particularly the younger generation, who are adopting new lifestyle trends and changing haircut preferences. Electric hair trimmers, which provide convenience and ease of use, are particularly popular, surpassing traditional razors in terms of safety and skin friendliness. Another factor driving up demand for electric trimmers is the growing trend of facial hair among young men around the global, including goatees, stubble, and beards. In addition, rising expenditure on men's grooming items including electric hair clippers, shampoo, soap, and perfumes is anticipated to have a favorable influence.
Economic fluctuations provide a danger to the hair trimmer industry since unpredictable economic situations can influence consumer spending, particularly on discretionary items, thus affecting hair trimmer sales. In addition, the availability of alternative grooming options, such as laser hair removal or expert salon services, may tempt customers away from using home hair trimmers, creating a competitive issue. Another important challenge to the market is the prevalence of counterfeit or low-quality hair trimmers, which not only jeopardizes brand reputation but also erodes market share.
Despite these challenges, the hair trimmer market is predicted to grow owing to various factors, such as manufacturers' focus on innovation and expansion of the product in the electronics industry, particularly in developing countries. In addition, the market is expanding due to the presence of online platforms and the growing importance of personalized grooming. Hair trimmers' simplicity of use is anticipated to further accelerate market growth. Leading businesses are spending more on cutting-edge technology, which presents the potential for the sector to expand. According to a multipower survey, young male Britons between the ages of 18 and 35 spend more money on grooming products than women do, which is fueling the expansion of the men's grooming market including the hair trimmer market. The demand for hair trimmers is anticipated to rise throughout the forecast period as a result of partnerships between e-retailers and electric trimmer producers.
Key development and launches of the hair trimmer market.
In April 2019, Flipkart and men's grooming brand Beardo collaborated to launch their first grooming kit and electric trimmer in India, expanding their portfolio to cater to the growing male grooming market.
In May 2020, Gillette, a Procter & Gamble personal care brand, launched King C. Gilette, a complete range of grooming and beard care products for men. The collection was divided into three categories: shave and edge, trim, and care.
In 2021, Wahl introduced the Wahl Manscaper, a Below-the-Belt Trimmer designed with an integrated protection system to prevent injuries. Marketed with the tagline "No Nicks. No Cuts. No Fear," the trimmer features a wrap-around safety guard, an adjustable dial for 20 cutting lengths, and finely-ground stainless-steel blades for a comfortable grooming experience.
 Segment overview:
Based on types: The hair trimmer market is categorized into electric-type and manual-type. Electric trimmers are dominating the market owing to several factors such as increasing preference for convenience and efficiency among consumers. Electric trimmers can be adjusted for different hair lengths and styles and come with a variety of accessories. Moreover, Technology advancements have also improved electric trimmers with features such as cordless operation, longer battery life, and ergonomic designs, further increasing their consumer appeal.
Based on the end user: The hair trimmer market is divided into household and commercial. the commercial segment is dominating the market owing to the increasing demand for professional hair trimmers in settings like spas and salons. For effective and precise grooming services in these professional settings, high-quality and specialized hair trimmers are required. On the other hand, the household segment is expanding significantly as a result of the rising trend in hygiene and personal grooming. To save time and keep up with their grooming habits at home, people are purchasing hair trimmers for personal use. Furthermore, COVID-19 has accelerated the trend, with more consumers opting for at-home hair care grooming solutions.
Based on distribution channel: The hair trimmer market is divided into supermarkets/hypermarkets, speciality stores, e-commerce, and others. Supermarkets and hypermarkets hold significant market share owing to the offer of a wide range of variety of products from multiple brands. E-commerce is the fastest-growing segment. Consumers are starting to rely on product information and consider online shopping as the most convenient option. The hassle-free doorstep delivery is fuelling the market growth of the industry.
By region: The hair trimmer market is divided into North America, Europe, Asia-Pacific, and LAMEA. The Asia-Pacific region is experiencing considerable expansion in the hair trimmer market as a result of increased product visibility and the growing trend of beards among millennials. Over the forecast period, these factors are likely to drive demand for electric trimmers in the region. Furthermore, increased male grooming expenditure, particularly in India, is expected to drive hair trimmer sales in the upcoming years.
Competitive analysis and profiles of the major players in the hair trimmer market, such as Andis, Braun, Conair, Hatteker, Oster, Panasonic, Philips Norelco, Remington, Surker, and Wahl.

Hair Trimmer Market Report Highlights

Aspects Details
Hair Trimmer Market By Types
By Types
  • Electric-type
  • Manual type
Hair Trimmer Market By End User
By End User
  • Household
  • Commercial
Hair Trimmer Market By Distribution Channel
By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • E-Commerce
  • Others
Hair Trimmer Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players
Key Market Players

Wahl, Oster, Conair, Panasonic, Philips Norelco, Hatteker, Andis, Remington, Surker, Braun

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Hair Trimmer Market

Global Opportunity Analysis and Industry Forecast, 2022-2032