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A hairdryer, also known as a blow dryer, is an electromechanical device that blows out ambient or warm air to evaporate moisture from damp hair. Hairdryer is of two types wired hairdryer or wireless hairdryer. The material used for manufacturing a hairdryer is ceramic, titanium, tourmaline, and ionic. The growing desire to look good and fashionable is propelling the demand for the hairdryers. Hairdryers are designed to work with all types of hair. Manufacturers are incorporating new features in the hairdryers, such as cold blow-drying. With the increase in growth of the hotel industry, salons & spas and the changing of lifestyle is contributing to the rise of demand for personal care products. E-commerce business has provided convenience to the customers who want to purchase beauty care products and cosmetics. With the onset of the pandemic, demand and sales have been marginally reduced due to restrictions in commercial industry operational activities.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Next-gen innovation in hairdryer is expected to be a game-changer
Companies invest in R&D to innovate and develop better hairdryer with evolving consumer expectations. The intelligent hair drying machines have sensors that feel your hair moisture and adjust your heat outflow to meet specifications. The sensor controls airspeed to achieve better results. Consumers can keep their hairs healthy and shiny texture. The demand for this product is expected to fuel the future growth of the market for hairdryers.
Convenience is the most crucial factor for consumers
Consumer rank’s convenience as the topmost priority while making buying decisions. Wireless or battery-operated hairdryers are proving to be the most convenient for consumers. The use of wireless hair dryers has changed since they are wireless and consumers can use them from anywhere they wish to do so. The use of lithium-silicone batteries in the wireless hairdryer makes it a premium product because it offers hourly service for improved battery life.
Keratin and vitamin-infused hairdryers improve hair health.
The hairdryer companies are coming up with innovation; keratin and vitamin-infused hairdryers are such product that benefits the consumer with their usage. Keratin is a protein that composes and helps repair hair, clots, and skin. There will be a demand for keratin and vitamin-infused hairdryer. A keratin-infused hairdryer is an alternative for a lengthy keratin treatment that is time-consuming and falls under the premium price category product.
Key Benefits of the Report
Questions Answered in the Report
Hairdryer Market Report Highlights
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Key Market Players | Conair Corporation, The Proctor & Gamble Corporation, Dyson Limited, Sharp Corporation, Groupe SEB, Panasonic Corporation, Syska Led Lights Pvt Ltd., Koninklijke Philips N.V., Helen of Troy, L.P, Spectrum Brands Inc. |
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