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Hand Sanitizer Market

Hand Sanitizer Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, Distribution Channel and End Use - Global Opportunity Analysis and Industry Forecast, 2017-2023

CG : Personal care and cosmetic

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Author's: Akhila Prasannan and Smriti Loomba | Roshan Deshmukh
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Hand Sanitizer Market Overview:

Hands are the major sources of transmission of bacteria, pathogens, and viruses that cause diseases such as food-borne illness, nosocomial infection, and others. This is caused by rubbing eyes or nose with hands, which have been contaminated with the cold virus and other bacteria. These bacteria can cause diarrhea, intestinal problems, and respiratory problems, thereby driving the demand for hand sanitizers that effectively eradicate microorganisms, which cause several health issues. According to WHO, around 420,000 deaths are reported every year, out of which, approximately 125,000 children under five years of age die due to food-borne illness. Hence, consumer inclination towards health & wellness has fueled the demand for hand sanitizers, which is expected to accelerate the growth of the market. Innovation such as the addition of various fragrances in the formulation of hand sanitizers drives the growth of the global market, owing to the fact that fragrance serves a functional purpose in hand sanitizers. Furthermore, attractively scented sanitizers make the experience pleasant and refreshing, thereby fueling their demand. In addition, International Fragrance Association (IFRA)-certified fragrance ingredients used in sanitizers are driving the market growth, as they assure safety as compared to noncertified fragrance ingredients used such as petrochemical & phthalates, neurotoxins, and others. In addition, the surge in the adoption of new formulations of hand sanitizers by manufacturers to provide enhanced experience drives the market growth.

The Global Hand Sanitizer Market size was valued at $919 million in 2016 to reach $1,755 million by 2023, and is anticipated to grow at a CAGR of 9.9% from 2017 to 2023. Hand sanitizer is an antiseptic solution, which is used as an alternative to soap and water. It is used to prevent the transmission of infection, which is majorly caused through hand transmission, further causing several diseases such as nosocomial food-borne illness and others.

Consumer inclination towards health & wellness and product innovation such as addition of fragrances in formulation of sanitizers are projected to boost the growth of the global hand sanitizer market. Furthermore, improvement in living standards, rise in health expenditure, increase in awareness about hand hygiene, and support from organization such as WHO, FDA, and others towards the need for sanitation augment the demand for hand sanitizers. However, health hazards associated with chemical ingredients are anticipated to hamper the market growth during the forecast period.

hand sanitizer market

The report segments the global hand sanitizer market based on product, distribution channel, end use, and geography. On the basis of product, the market is classified into gel, foam, spray, and others. Gel hand sanitizers accounted for the maximum share in 2016. By distribution channel, it is divided into online store, departmental store, pharmacy store, and others. Depending on end use, it is fragmented into restaurants, schools, hospitals, household purpose, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In addition, the report highlights various factors that impact the growth of the global hand sanitizer industry, such as key drivers, restraints, growth opportunities, and the role of different key players.

North America dominates the global hand sanitizer market, owing to high hygiene standards among the U.S. population. Moreover, Asia-Pacific is expected to witness the highest growth rate from 2017 to 2023, owing to increase in concern towards health and wellness. Furthermore, improvement in living standards and rise in disposable income are expected to boost the growth of the Asia-Pacific hand sanitizer market.

Gel-based hand sanitizers generated the maximum revenue in 2016, as they are easily available in the market and require lesser time to effectively eradicate germs as compared to spray and other sanitizers. However, foam-based hand sanitizers are expected to grow at the highest rate, owing to the fact that foam hand sanitizers immediately cling to hands while applying. In addition, foam pumps are relatively smaller than gel or spray pumps, and hence provide a convenient option to the consumers.

Departmental store accounted for the maximum revenue in 2016, as customers prefer to purchase from store such as super markets/hypermarkets. Furthermore, attractive discount policies offered by vendors fuel the growth of departmental stores. However, online store registers the highest growth rate, owing to increase in penetration of mobile phones, rise in e-commerce sales, ease payment options, and attractive discounts as compared to stores.
The key players profiled in the report are Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble, Gojo Industry Inc., Henkel Corporation, Unilever, Vi-Jon Laboratories Inc., Chattem Inc., Best Sanitizers Inc., and Kutol Products Company.

Key Benefits

  • This report provides an extensive analysis of the current and emerging market trends and dynamics of the global hand sanitizer market.
  • The market trend analysis for all the regions is conducted by constructing estimations for key segments between 2017 and 2023 to identify the prevailing opportunities.
  • The report assists to understand the strategies adopted by the leading companies in the industry.
  • This study evaluates competitive landscape of the hand sanitizer industry to understand the market scenario globally.
  • Extensive analysis is conducted by key player positioning and monitoring the top competitors within the global market.

Hand Sanitizer Market Report Highlights

Aspects Details
By Product
  • Gel
  • Foam
  • Spray
  • Others
By Distribution Channel
  • Online Store
  • Departmental Store
  • Pharmacy Store
  • Others
By End Use
  • Restaurants
  • Schools
  • Hospitals
  • Household Purpose
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Best Sanitizers Inc., Vi-Jon Laboratories Inc., Kutol Products Company, Reckitt Benckiser Group, Procter and Gamble, Chattem Inc, The Himalaya Drug Company, Henkel Corporation, Gojo Industry Inc., Unilever Plc.

Analyst Review

Hand sanitizers are used to prevent the spread of infection transmission through hand, as it is effective in eradicating microorganisms that cause several diseases such as food-borne illness, nosocomial infection, and others. In addition, hands are the major means of transmission of bacteria, viruses, and pathogens. Thus, they are widely used in hospitals, schools, restaurants, and other applications which is driving the growth of the hand sanitizer market.

Improved living standards and customer inclination towards health & wellness are expected to propel the demand for hand sanitizers during the forecasted period. Furthermore, increase in awareness about hand hygiene and support from organization such as WHO and FDA towards need for sanitization fuel the growth of the overall hand sanitizer industry. However, health hazardous associated with chemical ingredients of hand sanitizer is expected to restrain the market growth.

Author Name(s) : Akhila Prasannan and Smriti Loomba | Roshan Deshmukh

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Hand Sanitizer Market

Global Opportunity Analysis and Industry Forecast, 2017-2023