The hand sanitizer spray market size was valued at $160.2 million in 2018 and is expected to reach $310.3 million by 2026, registering a CAGR of 8.7% from 2019 to 2026.
The rise in awareness about the importance of cleanliness among customers, higher adoption rate of healthy lifestyle, and rise in disposable income are some of the key factors behind the overall growth of the market, in terms of value sales.
In today’s world, customers have rising concerns over personal hygiene and health factors. Therefore, majority of customers take several important steps and consider buying hygienic consumer products. Hand sanitizer spray is one of those hygienic products and has gained a higher traction among target consumers. As a result, it is expected to drive the value sales growth of the global hand sanitizer spray market.
Customers always seek for convenience while using several consumer goods. Keeping such factors in account, hand sanitizer spray manufacturers have come up with their products in a spray form, which can be used or applied whenever and wherever required. Thus, this feature acts as a key factor for convenience, which, in turn, triggers the hand sanitizer spray market demand.
Innovation such as addition of various fragrances in the formulation of hand sanitizers drives the growth of the global market, owing to the fact that fragrance serves a functional purpose in hand sanitizers. Furthermore, attractively scented sanitizers make the experience pleasant and refreshing, thereby fueling their demand.
Over the years, hand sanitizer spray industry has endured tremendous evolution, in terms of features and specifications to cater to the requirements of target customers. Manufactures have provided their their products with different type of fragrances as well. For instance, Everyone, a brand of EO Products (manufacturer), provides its hand sanitizer sprays with a mixture of fragrances such as lemon and coconut. Moreover, in recent past, fragrance ingredients that were certified by International Fragrance Association (IFRA) were used for hand sanitizer sprays. Thus, addition of various fragrances in the formulation of these sprays drives the hand sanitizer spray market growth, owing to the fact that fragrance serves a functional purpose in these products.
The global hand sanitizer spray market size is segmented on the basis of nature, distribution channel, and region. By nature, it is classified into organic, natural, and synthetic. By distribution channel, it is divided into Hypermarket/Supermarket, Specialty Store, and online store. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, the UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, the UAE, and rest of LAMEA).
Based on nature, the synthetic hand sanitizer spray segment accounted for a higher value hand sanitizer spray market share compared to all other segments, which is mainly attributable to the fact that these products are easily available for its target customers at affordable prices. These products are processed using different mixtures and proportion of chemical as well as natural cosmetic ingredients. Cleenol Group Ltd. and Clorox Company are some of the key players operating in the segment. Synthetic hand sanitizer spray products are easily available in various distribution channels such as hypermarkets/supermarkets, specialty stores, franchisee stores, and online stores.
Organic segment would exhibit the highest CAGR of 9.8% during 2019-2026.
By distribution channel, global hand sanitizer spray market is bifurcated into offline and online. Some of the key brick-and-mortar stores such as hypermarket/supermarket, specialty stores, and franchisee stores are considered in the offline store segment. These stores facilitate variety of options in hygienic products promoting both branded and private-labelled products. Moreover, these kinds of stores initiate several key promotional and marketing events such as customer loyalty programs, discounts, and seasonal to generate higher revenue sales.
By Distribution Channel
Online segment would exhibit the highest CAGR of 10.1% during 2019-2026.
Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The North America hand sanitizer spray market was valued at $326.2 million in 2016, and is projected to reach $572.1 million by 2023, registering a CAGR of 8.6% from 2017 to 2023. The rise in awareness about the importance of being hygienic has been one of the key reasons behind the overall growth of the hand sanitizer spray market in North America. Hand Sanitizer products incur demand from various household and commercial sectors such as restaurants, schools, and hospitals. Among the household sector, customers seeks for convenience in using hygienic products due to their busy lifestyle. This has resulted in the increase in demand for hand sanitizer sprays, which can be used anywhere without hassle. Moreover, the organic hand sanitizer spray segment is expected to witness significant growth during the hand sanitizer spray market forecast period due to the rise in demand for different types of organic personal care products in the region. The honest company, EO Products, and CleanWell are some of the key brands operating in the North America hand sanitizer spray market.
Asia-Pacific would exhibit the highest CAGR of 10.00% during 2019-2026.
Key players profiled in the hand sanitizer spray industry include The Honest Company, Inc., GOJO Industries, Inc., Cleenol Group Ltd, CleanWell, LLC, EO Products, The Caldrea Company, Jao Brand, The Clorox Company, Hello Bello, Elyptol Australia Inc., Dr. Bronner’s and other such.
Key Benefits for Stakeholders:
- The report provides an extensive hand sanitizer spray market analysis of the current and emerging hand sanitizer spray market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current hand sanitizer spray market trends and future estimations that help evaluate the prevailing hand sanitizer spray market opportunity.
- A comprehensive analysis of the factors that drive and restrict the hand sanitizer spray market growth.
- An extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
Hand Sanitizer Spray Market Report Highlights
By DISTRIBUTION CHANNEL
Key Market Players
EO PRODUCTS, ELYPTOL AUSTRALIA INC, CLEANWELL, LLC, GOJO INDUSTRIES, INC, JAO BRAND, THE CLOROX COMPANY, CLEENOL GROUP LTD, THE CALDREA COMPANY, THE HONEST COMPANY, INC, HELLO BELLO
According to the insights of CXOs of leading companies, rise in number of customers that are conscious about cleanliness and hygiene is one of the key reasons that drive the growth of the hand sanitizer spray market, in terms of value sales.
Over the past couple of years, there has been a rise in demand for natural personal care products. Taking this consumer perception into consideration, some of the key manufacturers have been strategizing on the inclusion of natural ingredients into their existing products. Manufacturers expect that natural hand sanitizer sprays would gain higher traction among target customers who seek transparency in cosmetic products they use in their day-to-day life. Apart from key product strategies, several companies consider expansion of operations in untapped regions, which is expected to play a major role in revenue generation. This would facilitate easy availability of products to target customers and eventually generate sales.
The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about specifications and features of the hand sanitizer products among the target customers.