Allied Market Research


Handheld Massager Market

Handheld Massager Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by End Users and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Consumer Electronics

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Author's: | Roshan Deshmukh
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The global handheld massager market is experiencing a significant growth, and is expected to grow considerably in next few years. A handheld massager is an electronic device used to give massages. It comes with a wire for power supply or can be wireless with chargeable battery, held with one hand to massage particular area of the body to relax muscles by delivering a soothing and stress-relieving sensation. Handheld massagers are available in different shapes, styles, and sizes, which delivers a specific type of massage such as trigger pressure or acupressure therapy.  

COVID-19 Scenario Analysis: 

Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus and securing public health. The impact of corona can be seen so stark in everything from our dining tables to the economy, business and what not. All business and production activities are fully shut down except the necessary one such as food and medical sector or others, leading towards economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Increasing population and their disposable income is playing major role for the growth of handheld massager market. Most of this generation is working and having dual salary for their expenditures, which leads to spend them more on consumer goods providing convenience in their daily life. Handheld massagers have taken an important place on consumer daily life as most of them get tired by the end of the day because of their busy life and hectic schedules that they can’t easily make time for themselves to relax their mind and body. Handheld massagers provide them with a soothing and stress-relieving sensation to get rid of tiredness as going spa would take much effort and time of their day which they cannot afford. Handheld massagers have many other benefits in spite of relaxing the body and muscles that it regulates the blood flow to targeted area, gives heat therapy, relieves stress, promote healthy sleep, rejuvenate skin, detoxify body and many others.

The global handheld massager market trends are as follows:

New product launches to flourish the market
The launches of new products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of devices and overall functionality as well. Companies have launched handheld massagers with powerful batteries that produce 3600 pulses per minute that soothes post-workout soreness and pain in shoulders, back, neck, legs, calves. Some massagers come with interchangeable head and adjustable intensity settings that give a customized massage experience with optimum results in minimum time.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global handheld massager industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global handheld massager market share.
  • The current market is quantitatively analyzed to highlight the global handheld massager market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global handheld massager market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the handheld massager Market Research Report:

  • Who are the leading market players active in the handheld massager market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the handheld massager market?
  • What are the projections for the future that would help in taking further strategic steps?

Handheld Massager Market Report Highlights

Aspects Details
By Type
  • Wireless Massager
  • Wire Massager
By End Users
  • Residential
  • Commercial
    • Spa & Beauty Parlors
    • Salons
    • Others (Relaxation Centers, Hospital)
By Distribution Channel
  • Online Stores
  • Offline Stores
    • Mega Retail Stores
    • Specialty Stores
    • Others (Departmental Stores, Individual Stores)
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Genie, Scholl, Kikkerland, Breo, Wahl, Homedics, Prospera, Conair, Thumper., Panasonic, Dr Archy, Brookstone, Beurer

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Handheld Massager Market

Global Opportunity Analysis and Industry Forecast, 2023-2032