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2023

Health Coaching Market

Health Coaching Market By Type (Holistic and Wellness Health Coaching, Primal/Paleo Health Coaching), By Mode (Online, Offline), By Duration (Less Than 6 Months, 6 Months To 12 Months), By Application (General Wellness, Behavioral Health Disorders, Chronic Diseases): Global Opportunity Analysis and Industry Forecast, 2021-2031

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Author's: Vikita Thakur | Roshan Deshmukh
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Health Coaching Market Research, 2031

The Global Health Coaching Market Size was valued at $16,914.65 million in 2021 and is estimated to reach $34,812.48 million by 2031, growing at a CAGR of 7.4% from 2022 to 2031. Health coaching is a type of lifestyle coaching that focuses on helping people improve their overall health and well-being through lifestyle and behavior changes. It is an evidence-based approach that uses evidence-based strategies to help individuals improve their physical, mental, and emotional health. Health coaches focus on helping clients with specific goals, such as weight loss, stress management, smoking cessation, or nutrition. Health coaches may also provide advice on chronic disease management and lifestyle choices. They work closely with clients to help them identify their health and lifestyle goals, develop an action plan to achieve goals, and provide them with the tools and support they need to make lasting, positive changes.

Health Coaching Market

Market Dynamics

The rise in the prevalence of behavioral health disorders such as alcohol use disorders, substance abuse disorders, eating disorders, bipolar disorders, and others are the major factors boosting the Health Coaching Market Growth. For instance, according to the American Hospital Association (AHA), in 2020, it was estimated that about 52 million adults are diagnosed with behavioral or emotional disorders in the U.S.

In addition, the rise in the prevalence of the chronic disease across the world is the major factor that drives the growth of the health coaching market. Chronic diseases are defined as long-term medical conditions that require management to prevent the worsening of disease symptoms. Chronic diseases such as diabetes, obesity, heart disease, and others require specialized care with guidance to manage their health, and health coaches provide this type of personalized advice and support for individuals to help them manage these conditions.

Thus, the increase in the prevalence of chronic diseases has led to rising in the adoption of health coaching services across the world which drives the growth of the Health Coaching Market Size in upcoming years. For instance, according to the report published by International Diabetes Federation in 2021, approximately 537 million adults (20-79 years) live with diabetes. The total number of people living with diabetes is projected to rise to 643 million by 2030 and 783 million by 2045.

Moreover, a large number of medical firms all over the world increasingly focus on acquiring companies that provide services for health coaching, which is expected to drive the growth of the market. However, the rise in the cost of health coaching services for mental health disorders, chronic diseases, and substance abuse is expected to hamper the market growth. Conversely, unmet medical needs in emerging nations and increased government initiatives to support patients with mental health and chronic conditions are expected to provide lucrative Health Coaching Market Opportunity for the growth of the market in the near future.

The COVID-19 outbreak has disrupted workflows in the healthcare sector worldwide. The disease has forced several industries to shut their doors temporarily, including several sub-domains of health care. The COVID-19 pandemic affected the health coaching industry in a fairly positive way as various other health and wellness industries were affected.

However, in the initial days of the pandemic, the health coaching services were hit by the pandemic norms and the patients who were taking the treatment or the patients who were going to join the health coaching service centers were actually avoiding the center visits due to the fear of infection. According to the data of the World Health Organization (WHO), in October 2020, the COVID-19 pandemic disrupted critical mental health coaching services in 93% of countries globally.

In the later situation of the pandemic, the demand for health coaching services was seen to be increased, owing to the social and economic impacts on mental health across the world. For instance, according to the data of the American Hospital Association (AHA), an estimated 52 million adults in 2019, of the U.S. adult population, reported having mental, behavioral, or emotional disorders.

In addition, hospitals and other providers of health coaching services are leveraging new regulatory flexibilities to innovate and improve behavioral and mental health, by providing online coaching services to patients who want to access guidance, care, and support to better manage mental health and behavioral conditions. Thus, the overall COVID-19 impact remains positive on the health coaching market, owing to the increase in the prevalence of mental health disorders which had triggered the demand for online coaching services and other digital solutions across the world.  

Segmental Overview

The health coaching market is segmented on the basis of type, mode, duration, application, and region. On the basis of type, the market is bifurcated into holistic & wellness health coaching and primal/paleo health coaching. On the basis of mode, the market is bifurcated into online and offline. On the basis of duration, the market is bifurcated into less than 6 months and 6 months to 12 months. 

On the basis of application, the market is categorized into general wellness, behavioral health disorders, and chronic diseases. On the basis of region, the market is studied across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the Rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and Rest of LAMEA).

By Type

On the basis of type, the market is bifurcated into holistic & wellness health coaching and primal/paleo health coaching. The holistic & wellness health coaching segment has generated the maximum Health Coaching Market Share in 2021, owing to the rise in the adoption of holistic & wellness health coaching services among individuals for the management of chronic diseases such as diabetes, obesity, and others drives the growth of the market. The same segment is expected to witness the highest CAGR during the forecast period, owing to a rise in the prevalence of mental health disorders across the world driving the growth of the market.

Health Coaching Market by Type

By Mode

On the basis of mode, the market is bifurcated into online and offline. The online segment has generated the maximum Health Coaching Market Share in 2021, owing to a rise in awareness about the benefits associated with online coaching in developing countries like India, China, and others driving the growth of the market. The same segment is expected to witness the highest CAGR during the forecast period, owing to a rise in the adoption of online health coaching for the management of behavioral health disorders such as substance abuse, bipolar disorders, and others.

Health Coaching Market by Mode

By Duration

On the basis of duration, the Health Coaching Industry is bifurcated into less than 6 months and 6 months to 12 months. The 6 months to 12 months segment is projected to exhibit the fastest market growth during the forecast period, owing to a rise in the adoption of 6-12 months of health coaching for the management of behavioral health disorders such as substance abuse, bipolar disorders, and others. The same segment is expected to witness the highest CAGR during the Health Coaching Market Forecast, owing to a rise in the awareness of mental health disorders such as depression, anxiety, and others across developing countries' which drives the growth of the market.

Health Coaching Market by Duration

By Application

On the basis of application, the health coaching market is classified into general wellness, behavioral health, and chronic disease. The general wellness segment is anticipated to grow at the highest rate during the forecast period, owing to the rise in the prevalence of mental health disorders such as anxiety, depression, and others among adults drives the growth of the market. The same segment is expected to witness the highest CAGR during the forecast period, owing to a rise in the prevalence of behavioral disorders across the world drives the growth of the market.

Health Coaching Market by Application

By Region

On the basis of region, the Health Coaching Industry is studied across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the Rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and Rest of LAMEA).

In 2021, North America dominated the health coaching market and is expected to remain dominant throughout the forecast period, owing to high expenditure in research and development activities by the market players and a rise in the awareness of mental and behavioral health disorders in this region.

However, Asia-Pacific is expected to witness the highest CAGR during the analysis period, owing to an increase in the number of patients with chronic diseases such as diabetes and obesity which helps to accelerate the demand for health coaching services and increase in the number of key strategies and trends adopted by the market players like collaboration and acquisition.

Health Coaching Market by Region

Competition Analysis

The report provides competitive analysis and profiles of the major players in the health coaching market, Dr. Sears Wellness Institute, Health Coach Institute, Concentra Inc, UK Health Coaches Association, Advanced Wellness Systems, LLC Institute for Integrative Nutrition, The American Council on Exercise, Weljii, BrainMD Health and WellSteps, LLC. There are some important players in the market which have adopted merger, acquisition, collaboration, and partnership, as key developmental strategies to improve the product portfolio of the health coaching market.

Recent Examples of collaborations in the health coaching market

  • In February 2023, BetterUp collaborated with International Coaching Federation to advance the field of coaching by harnessing research to build the most comprehensive, evidence-based body of knowledge and implementable best practices on the art, science, and craft of coaching.
  • In December 2022, YourCoach Health collaborated with Happify Health to provide live coaching through Happify Health digital platform. This digital program is expected to help people to build better and lasting emotional health.

Recent Examples of acquisitions in the health coaching market

  • In September 2022, American Council on Exercise (ACE) acquired the Dr. Sears Wellness Institute. This expansion will help the company to expand its health coaching business.
  • In March 2022, Eight Sleep Acquired Span Health, a data-driven, health coaching company, and increased personal performance. The acquisition of Span will enhance Eight Sleep’s digital coaching services while unlocking future opportunities to expand its offering with more holistic services and programs.

Recent Examples of partnerships in the health coaching market

  • In March 2022, American Council on Exercise (ACE) partnered with Inspire Fitness Academy. This partnership will help to expand ACE's business in the Middle East. 
  • In December 2022, Firstbeat Life partnered with UK & International Health Coaching Association, This partnership will provide health coaching services in all parts of society for preventing chronic, lifestyle-related conditions. 

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the health coaching market analysis from 2021 to 2031 to identify the prevailing health coaching market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the health coaching market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes an analysis of the regional as well as global health coaching market trends, key players, market segments, application areas, and market growth strategies.

Health Coaching Market Report Highlights

Aspects Details
Market Size By 2031
Market Size By 2031

USD 34.8 billion

Growth Rate
Growth Rate

CAGR of 7.4%

Forecast period
Forecast period

2021 - 2031

Report Pages
Report Pages

241

Health Coaching Market By Duration
By Duration
  • Less Than 6 Months
  • 6 Months To 12 Months
Health Coaching Market By Application
By Application
  • General Wellness
  • Behavioral Health Disorders
  • Chronic Diseases
Health Coaching Market By Type
By Type
  • Holistic and Wellness Health Coaching
  • Primal/Paleo Health Coaching
Health Coaching Market By Mode
By Mode
  • Online
  • Offline
Health Coaching Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (Japan, China, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players
Key Market Players

Weljii, Institute for Integrative Nutrition, WellSteps, LLC, BrainMD Health, UK Health Coaches Association, Advanced Wellness Systems, LLC, Concentra Inc, The American Council on Exercise, Health Coach Institute, Dr. Sears Wellness Institute

Analyst Review

This section provides various opinions of top-level CXOs in the health coaching market. According to several interviews conducted, the health coaching market is expected to witness significant growth in the future, owing to an increase in the awareness of health coaching, a rise in the number of mental health disorders, and a rise in the geriatric population.  

According to the perspectives of CXOs, the health coaching market is expected to witness steady growth in the future. An increase in the prevalence of chronic diseases such as diabetes, obesity, and high blood pressure among the population has also led to rising in the demand for health coaching services across the world. This is anticipated to fuel the market growth during the forecast period. The rise in healthcare expenditure and increase in awareness of health and wellness coaching owing to stress, anxiety, and depression are the key factors that propel the growth of the market. However, the high cost of health coaching services and lack of awareness regarding health coaching facilities in developing countries is expected to hamper the growth of the market.  

As per CXOs, North America is expected to dominate the global health coaching market during the forecast period, followed by Europe. In addition, emerging economies such as India, China, Mexico, and Brazil are expected to offer lucrative opportunities owing to increase in health awareness, development in healthcare infrastructure, and a rise in the number of mental health disorders. 

Author Name(s) : Vikita Thakur | Roshan Deshmukh
Frequently Asked Questions?

The Upcoming trends are an increase in the prevalence of chronic diseases such as diabetes, hypertension, obesity, and others, and a rise in awareness about the benefits associated with telehealth coaching in developing countries like India and China to boost the growth of the market.

The total market value of the Health Coaching Market is $34,812.48 Million in 2031

North America is the largest regional market for Health Coaching

There are 10 Health Coaching Market companies are profiled in the report

WellSteps, LLC, Weljii, BrainMD Health, Advanced Wellness Systems, and Concentra Inc are the top companies to hold the market share in Health Coaching

The forecast period in the report is from 2022 to 2031

The base year for the Health Coaching report is 2021

Yes, the Health Coaching Market report includes a competitive landscape

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Health Coaching Market

Global Opportunity Analysis and Industry Forecast, 2021-2031