Report Code: A13198 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Healthcare Customer Relationship Management Market
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Healthcare customer relationship management provides a variety of services and tools that can improve and optimize the communication between healthcare providers and patients. These tools include text messages, messaging services, online forms, comment forms, and emails. These tools and services are becoming more and more popular everywhere, so different healthcare organizations utilize these channels. These tools help to minimize manpower to achieve profitability, minimize the risk of errors, and optimize overall communication channels. Sales force automation, marketing automation, and service automation are the features of healthcare customer relationship management system.
COVID-19 Impact Analysis            Â
The global outbreak of COVID-19 leads to an ongoing downturn of the healthcare market. Apart from communities, COVID-19 was equally disastrous for major world economies, especially the healthcare sector. Prominent stakeholders are continuing to adapt their strategies to the rapidly changing situation. COVID-19 is projected to have significant long-term impacts on the healthcare industry. Countries and major players would have to undertake critical healthcare changes until the crisis takes a back seat.
Technological progress, cost containment, and increased access are projected to be an integral part of healthcare reforms in the near future. Digital health and telehealth have taken a front seat in the ongoing outbreak. COVID-19 re-emphasized the importance of remote diagnosis, care, and consultation. Over the past few years, regulatory and behavioral barriers have slowed Telehealth growth. However, since many healthcare providers are currently working on video conferencing and telephone calls, the segment is anticipated to experience growth over the next two years. The social distancing measures also mandated online consultation of patients with moderate symptoms. In addition, it greatly reduced the burden on hospitals already swamped by counts of COVID-19 patients. Medical IoT devices that live at home with patients are now being used for optimizing outpatient treatment and minimizing repeat visits, and these devices can be further used in a crisis situation. The pandemic led to severe resource constraints. This is expected to result in the development of competitive pricing and value-based pricing models, which boosts the growth of the healthcare customer relationship management market.
Top Impacting Factors
Market Trends
New Product Launches to Flourish the Market
In 2020, Zoho Corporation Pvt. Ltd., announced launch of customer relationship management software for small and medium sized businesses. This software can be used in creation of multiple customer pipeline and receive customer calls remotely.
In 2020, Infusion Software Inc. launched smart client management software for small enterprises. This product can help in customer relationship management and help small business to expand their business.
In 2018, Salesforce announced launch of Saleforce integration cloud system in their healthcare customer relationship management domain. This product can used to store wide range of data at a time.
Key Benefits of the Report
Questions Answered in the Healthcare Customer Relationship Management Market Report     Â
Healthcare Customer Relationship Management Market Report Highlights
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Key Market Players | Healthgrades, Infor, Inc., Siemens Healthineers, IBM, SAP SE, Influence Health, NetSuite, AllScripts Healthcare Solutions Inc., salesforce.com, Oracle, Anthelio Healthcare Solutions, Amdocs Ltd., SugarCRM, Influence Health, Inc., Keona Health., Microsoft, Accenture |
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