Hearing aid is small electronic devices that is installed inside or behind the ear of a patient. Hearing aid device helps people with hearing loss to hear clear and louder sound, owing to which a person with hearing disability can listen, communicate and participate actively in day-to-day activities. It allows person to hear louder even in silent situation. This small device is made up of some components which help the device to function smoothly such as microphone to pick up sound, amplifier circuitry to make the sound louder, speaker to dispense the sound and to activate this process there is support of battery which supplies power to run the process smoothly called as hearing aid battery.
These batteries are available in different sizes, style and color coding, the sizes of batteries are hard to identify or segregate so color coding system is used while packaging to identify the size of batteries which makes the purchasing process easy for customer. According to WHO report on deafness and hearing loss, currently more than 1.5 billion are living with hearing loss from which 430 million of them are disabling hearing loss and the number of patients with hearing loss will rise to 2.5 billion till 2050. Hence rising prevalence of hearing loss is expected to propel the demand for hearing aid devices which will boost the market growth for hearing aid battery market.
Top Impacting Factors
The rise in demand for hearing aid devices drives the market growth. The technological advancement such as introduction of rechargeable batteries drives the demand for this market. Innovation in technology have started to influence this market. Furthermore, the introduction of artificial intelligence plays a significant role in advancement of hearing devices which propels the growth of market.
It has been observed that there is rapid increase in demand for hearing aid devices over last few years which makes the manufacturer to find more easier ways for the supply of the hearing aid devices. Hence the evolution of e-commerce industry gave a superior platform for the manufacturer to sell the devices and its accessories on the online platform. The producer and distributor are focusing more on selling the product and accessories online to cater the rising demand of hearing aid devices.
Factors such as ignorance by patient to undergo the hearing test may hinder the market growth. Many of the patient find it difficult to accept that they have hearing disabilities and never undergo the test. Social stigma associated with this product is also one of the factors which hinders the market growth. Moreover, the high cost and maintenance of the hear aid device slow down the market growth.
The demand for zinc-air batteries in the hearing aid device is increased due to the advantages offered by the zinc-air batteries as it has longer shelf life, the production cost is cheaper than lithium-ion batteries, it is more durable and works on atmospheric oxygen technology hence works more efficiently. Thus, due to development in the batteries and new innovation is likely to propel the market growth. In addition to rising adoption of tele-audiology globally is anticipated to boost the market growth.
Segmental Overview
The hearing aid batteries market is segmented on the basis of type, size, sales channel and region. By application, it is classified into disposable batteries, and rechargeable batteries. By size, it is segregated into size 10 (5.8mm * 3.6mm), size 13 (7.9mm * 5.4mm), size 10 (7.9mm * 3.6mm), size 10 (11.6mm * 5.4mm), size 312, and size 675. By sale channel, it is categorized into offline (specialty stores and retail outlets), online (e-commerce websites and company owned websites). By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By type: The hearing aid batteries market is divided into disposable batteries, and rechargeable batteries. The disposable batteries are cheaper than the rechargeable batteries. Rechargeable batteries segment is growing at fastest rate as the demand for rechargeable batteries is increasing day by day.
By size: Size 312 is the most commonly used hearing aid battery hence dominates the market share by size and is projected to grow at a significant rate in the forecast period.
By sales channel: Market is categorized into offline (specialty stores and retail outlets), online (e-commerce websites and company owned websites). Growth of offline channel is slow due to introduction of online platforms such as e-commerce and official websites in which e-commerce is the leading segment which is projected to grow at the fastest rate in the forecast period due to rising adoption of online platforms due to product quality assurance and fast customer service.
By region: The hearing aid batteries market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America region dominates the market share for hearing aid batteries market but the growth is slow as the region is fully developed. Asia-pacific region is predicted to be the fastest growing region sue to the rise in population and rising geriatric population, addition to this the rising prevalence of the hearing loss in the region which increases the demand for hearing aid devices. Moreover, China is the largest manufacturer of lithium-ion batteries. In addition, the increasing economy of several countries such as India, Indonesia, Thailand, and other Asian countries boosts the growth of market.
Competition Analysis
Competitive analysis and profiles of the major players in the hearing aid batteries market, such as, Duracell International, Inc., Eastman Kodak Company, Holdings Inc., NEXcell Battery Co. Ltd., Panasonic Corporation Energizer, Renata SA, Sony Co., VARTA Microbattery GmbH, and ZeniPower (Zhuhai Zhi Li) Battery Co. Ltd. are provided in this report. Major players have adopted technological advancement & product launch, acquisition, business expansion as key developmental strategies to improve the product portfolio of the lithium titanate batteries market.
New product launches to flourish in the market
The improvement in the product range offered by the manufacturer is necessary to befit the market players and give them a tough competition. New advanced products help the customers to ease their work procedures and save time and extra miscelllaneous costs. In March 2022, Rayovac announced that it will showcase “a major leap forward in battery power with the launch of its new Sound Fusion Technology” at the 4-day AAA 2022+HearTECH Expo in St Louis. The addition of Sound Fusion Technology will make Rayovac’s hearing aid batteries the most powerful. With more battery life, more hours of wireless streaming, and more consistent performance, customers will have the reassurance that no hearing aid battery lasts longer.
These batteries are available in different sizes, style and color coding, the sizes of batteries are hard to identify or segregate so color coding system is used while packaging to identify the size of batteries which makes the purchasing process easy for customer. According to WHO report on deafness and hearing loss, currently more than 1.5 billion are living with hearing loss from which 430 million of them are disabling hearing loss and the number of patients with hearing loss will rise to 2.5 billion till 2050. Hence rising prevalence of hearing loss is expected to propel the demand for hearing aid devices which will boost the market growth for hearing aid battery market.
Top Impacting Factors
The rise in demand for hearing aid devices drives the market growth. The technological advancement such as introduction of rechargeable batteries drives the demand for this market. Innovation in technology have started to influence this market. Furthermore, the introduction of artificial intelligence plays a significant role in advancement of hearing devices which propels the growth of market.
It has been observed that there is rapid increase in demand for hearing aid devices over last few years which makes the manufacturer to find more easier ways for the supply of the hearing aid devices. Hence the evolution of e-commerce industry gave a superior platform for the manufacturer to sell the devices and its accessories on the online platform. The producer and distributor are focusing more on selling the product and accessories online to cater the rising demand of hearing aid devices.
Factors such as ignorance by patient to undergo the hearing test may hinder the market growth. Many of the patient find it difficult to accept that they have hearing disabilities and never undergo the test. Social stigma associated with this product is also one of the factors which hinders the market growth. Moreover, the high cost and maintenance of the hear aid device slow down the market growth.
The demand for zinc-air batteries in the hearing aid device is increased due to the advantages offered by the zinc-air batteries as it has longer shelf life, the production cost is cheaper than lithium-ion batteries, it is more durable and works on atmospheric oxygen technology hence works more efficiently. Thus, due to development in the batteries and new innovation is likely to propel the market growth. In addition to rising adoption of tele-audiology globally is anticipated to boost the market growth.
Segmental Overview
The hearing aid batteries market is segmented on the basis of type, size, sales channel and region. By application, it is classified into disposable batteries, and rechargeable batteries. By size, it is segregated into size 10 (5.8mm * 3.6mm), size 13 (7.9mm * 5.4mm), size 10 (7.9mm * 3.6mm), size 10 (11.6mm * 5.4mm), size 312, and size 675. By sale channel, it is categorized into offline (specialty stores and retail outlets), online (e-commerce websites and company owned websites). By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By type: The hearing aid batteries market is divided into disposable batteries, and rechargeable batteries. The disposable batteries are cheaper than the rechargeable batteries. Rechargeable batteries segment is growing at fastest rate as the demand for rechargeable batteries is increasing day by day.
By size: Size 312 is the most commonly used hearing aid battery hence dominates the market share by size and is projected to grow at a significant rate in the forecast period.
By sales channel: Market is categorized into offline (specialty stores and retail outlets), online (e-commerce websites and company owned websites). Growth of offline channel is slow due to introduction of online platforms such as e-commerce and official websites in which e-commerce is the leading segment which is projected to grow at the fastest rate in the forecast period due to rising adoption of online platforms due to product quality assurance and fast customer service.
By region: The hearing aid batteries market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America region dominates the market share for hearing aid batteries market but the growth is slow as the region is fully developed. Asia-pacific region is predicted to be the fastest growing region sue to the rise in population and rising geriatric population, addition to this the rising prevalence of the hearing loss in the region which increases the demand for hearing aid devices. Moreover, China is the largest manufacturer of lithium-ion batteries. In addition, the increasing economy of several countries such as India, Indonesia, Thailand, and other Asian countries boosts the growth of market.
Competition Analysis
Competitive analysis and profiles of the major players in the hearing aid batteries market, such as, Duracell International, Inc., Eastman Kodak Company, Holdings Inc., NEXcell Battery Co. Ltd., Panasonic Corporation Energizer, Renata SA, Sony Co., VARTA Microbattery GmbH, and ZeniPower (Zhuhai Zhi Li) Battery Co. Ltd. are provided in this report. Major players have adopted technological advancement & product launch, acquisition, business expansion as key developmental strategies to improve the product portfolio of the lithium titanate batteries market.
New product launches to flourish in the market
The improvement in the product range offered by the manufacturer is necessary to befit the market players and give them a tough competition. New advanced products help the customers to ease their work procedures and save time and extra miscelllaneous costs. In March 2022, Rayovac announced that it will showcase “a major leap forward in battery power with the launch of its new Sound Fusion Technology” at the 4-day AAA 2022+HearTECH Expo in St Louis. The addition of Sound Fusion Technology will make Rayovac’s hearing aid batteries the most powerful. With more battery life, more hours of wireless streaming, and more consistent performance, customers will have the reassurance that no hearing aid battery lasts longer.
Hearing Aid Batteries Market Report Highlights
| Aspects | Details |
 By Type |
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 By Size |
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 By Sales Channel |
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 By Region |
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 Key Market Players | Renata SA, Panasonic Corporation, Duracell International, Inc., Toshiba Corporation, NEXcell Battery Co. Ltd., Energizer Holdings Inc., ZeniPower (Zhuhai Zhi Li) Battery Co., Ltd., Eastman Kodak Company, Sony Corporation, VARTA Microbattery GmbH |
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