The COVID-19 pandemic has led to wide spread of potent SARS virus across the globe and ultimately chaos. Basic transmission is occurring via respiratory particles expelled by infected patients and subsequent inhalation by potential patients. Heat therapy is widely used toward inactivation of SARS and similar viruses by denaturing protein structure and subsequent impaired function. Heat therapy is additionally used as sterilizing agent and decontaminant for various medical instruments such as personal protective equipment and surgical tools. Apart from SARS virus, heat therapy is useful against influenza virus, human immunodeficiency virus, and hepatitis virus. Procedural techniques of heat treatment varies based on degree of heat transferred, different extents of evaporation, and type of heat. Additionally, placing samples in uncovered containers can seriously limit the efficacy of heat treatment.

Market Scope and Structure Analysis

COVID-19 Impact Analysis

The global outbreak of COVID-19 leads to an ongoing downturn of the healthcare market. Apart from communities, COVID-19 was equally disastrous for major world economies, especially the healthcare sector. Prominent stakeholders are continuing to adapt their strategies to the rapidly changing situation. COVID-19 is projected to have significant long-term impacts on the healthcare industry. Countries and major players would have to undertake critical healthcare changes until the crisis takes a back seat.

 Technological progress, cost containment, and increased access are projected to be an integral part of healthcare reforms in the near future. Digital health and telehealth have taken a front seat in the ongoing outbreak. COVID-19 re-emphasized the importance of remote diagnosis, care, and consultation. Over the past few years, regulatory and behavioral barriers have slowed telehealth growth. However, since many healthcare providers are currently working on video conferencing and telephone calls, the segment is anticipated to experience growth over the next two years. The social distancing measure mandated online consultation of patients with moderate symptoms. In addition, it reduced the burden on hospitals already swamped by counts of COVID-19 patients. Medical IoT devices are now being used for optimizing outpatient treatment and minimizing repeat visits, and these devices can be further used in a crisis situation. The pandemic led to severe resource constraints. This is expected to result in the development of competitive pricing and value-based pricing models, which boosts the growth of the heat therapy market.

Top Impacting Factors

• Foremost validation for the market is obvious impact of COVID-19 on the people. The pandemic has augmented the need for advanced therapeutics to tackle viruses through effective treatment techniques.
• Manufacturers are capitalizing on the favorable conditions created due to ongoing pandemic by coming up with new age saunas, hot springs, and heat lodges in an attempt to prevent further respiratory tract disorders.
• Ever-growing ecommerce sector is providing opportunities to online head pad sellers who offer light weight, easily portable heat pads with fastening straps that are put directly on arms and legs, thus increasing online sale.
• However, advancements in telehealth and e-commerce, owing to increased movement restrictions in the COVID era is hampering the market growth due to low footfall.
• Electric heating pads in an attempt to provide pain relief against back pain may lead to damage of inner muscles and an increase in blood pressure pf patients. These disadvantages, in turn, may lead toward low sales and slower market traction.

Key Market Trends

• Heat pads that can deploy high level heat within a jiff of time is currently trending in North American market, owing to its flexibility, softness, easy accessibility, and interface coupled with higher disposable income group who are willing to spend more on healthcare leisure. Such pads offer added utility of dry and moist sauna-like heat for deep relief.
• Dhama Innovations Pvt. Ltd—an Indian start-up specializing in temperature-based wearable electronics—has come up with heat wraps for neck and shoulders with rechargeable batteries.
• In terms of type, over-the-counter products are slated to dominate the market attributed to the global shift of treatment mechanisms from prescription based to non-prescription based.
• In late 2020, SunBeam Pvt. Ltd. launched Goheat Cordless Heating Pad to treat sore muscles and help relieve pain in the vicinity of own home.

Key Segments Covered

Key Benefits of the Report

• This study presents the analytical depiction of the heat therapy industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the market share.
• The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed analysis depending on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Heat Therapy Report

• Which are the leading players active in the heat therapy market?
• How is each segment of the market expected to grow during the forecast period?
• What are the adoption trends for the heat therapy market in emerging economies and established economies across the world?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the market?
• What future projections would help in taking further strategic steps?
• What are the impacts of COVID-19 in the industry?
• What is heat therapy?
• What is the heat therapy market prediction in the future?
• What are the current trends and predicted trends?