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Heatless Hair Curler Market

Heatless Hair Curler Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: Jaya Bundele | Roshan Deshmukh
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Heatless Hair Curler Market Research, 2032

The global heatless hair curler market size was valued at $162.5 million in 2022, and is projected to reach $259.3 million by 2032, growing at a CAGR of 4.8% from 2023 to 2032.A tool known as a heatless hair curler enables users to style their hair without the use of heat or electricity. Flexi rods, twist & pin, and Bantu Knots are a few of the examples of such products. Long, flexible rods called flexi rods are wrapped around sections of hair to produce curls. They are available in a range of sizes that help to make various curl patterns. The twist and pin are used for twisting pieces of hair and using bobby pins to secure them to scalp. Curls can be achieved by leaving the twists in overnight and taking them out in the morning. A protective hairstyle that is also used to add curls is the Bantu Knot.

Heatless Hair Curler Market


The heatless hair curler market demand that are reusable and manufactured from sustainable materials has increased as more people have become environmentally concerned. Many people with curly or textured hair look for heat-free styling options as natural hair movement gains traction. The best way to achieve distinct curls without harming the hair is with heatless hair curlers.

Most people do not have time to style their hair in the morning since they are busy during that time. Since it is easy to wake up with nicely curled hair in the morning, overnight styling with heatless hair curlers has grown in popularity. The market for men's grooming products has expanded, and men who wish to give their hair defined curls or waves without using heat are increasingly employing heatless hair curlers. Heatless hair curlers have become more readily accessible and reasonably priced for customers. Owing to this, these products are now more in demand and have higher sales in the market.

The COVID-19 pandemic had a significant impact on the heatless hair curler market, both positively and negatively. A rise in demand for at-home hair styling products, such as heatless hair curlers, has been observed as a result of individuals spending more time at home and being unable to go to salons for hair styling. Global supply chains were hampered by the pandemic, which caused a shortage of raw materials and delays in manufacturing. Several heatless hair curler models were limited in number as a result of this, which reduced sales and revenue.

In terms of utility and design, heatless hair curlers have evolved. Today's heatless hair curlers come in a variety of sizes and forms to create different kinds of curls and waves, while others include styling products integrated within the device to facilitate the curling process. Consumers in North America have become more knowledgeable about the harm that heat stylings, such as breakage and split ends, which do to hair. As a result, people are turning to heatless styling tools such as heatless hair curlers, which provide a risk-free substitute for creating curly and wavy hairstyles.

However, the benefits of utilizing heatless hair curlers are not well known, which could reduce the market for such products. In comparison to conventional heat-based curling equipment, heatless hair curlers might not provide as many stylings options. For instance, some heatless hair curlers might only create loose waves or curls, while others could not be effective with particular hair types.

Depending on the user's hair type, texture, and length, heatless hair curlers may or may not work well. Some users might not get the anticipated outcomes, which might make them unhappy with the product. Certain heatless hair curlers could cost more than conventional heat-based curling equipment, which might reduce their appeal to consumers on a tight budget.


According to the heatless hair curler market statistics, the market is segmented on the basis of type, application, distribution channel, and region. On the basis of type, the market is divided into flexi rods, ribbon curls, foam rollers, and others. On the basis of application, the market is categorized into household and commercial. On the basis of distribution channel, it is bifurcated into online and offline. The offline segment is further classified into supermarkets, specialty stores, and others. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.


The foam rollers segment, as per type, dominated the global heatless hair curler industry in 2022 and is anticipated to maintain its dominance throughout the heatless hair curler market forecast period. Many customers look for beauty products that have little environmental effect as they are manufactured from sustainable resources. Many brands now offer environmentally friendly solutions made of biodegradable materials in the foam roller segment, which is another growth factor for the segment. The ability to generate large, bouncy curls or waves makes jumbo-sized foam rollers more popular. With long hair, they are particularly well-liked since they add definition and volume.

Heatless Hair Curler Market by Type


The household segment dominates the global market on the basis of application. Those who wish to curl or wave their hair without using heat, which damages and breaks the hair, might consider utilizing heatless hair curlers. Poodles and other pets with curly hair are styled using heatless hair curlers. Their fur is given defined curls by rolling the hair around the curler and using a clip to hold it in place while it dries. Instead of using hot styling tools, heatless hair curlers assist with creating a variety of curly and wavy hairstyles without harming the hair.

Heatless Hair Curler Market by Application


The offline segment exhibits the fastest growth in the global market. Offline distribution channels for heatless hair curlers include a variety of brick-and-mortar retailers. Many hair styling tools, including heatless hair curlers, are frequently sold in beauty supply stores. Several hairstyle tools, including heatless hair curlers, are available in many department stores' specialized beauty or hair care areas. Heatless hair curlers are sold at hair salons and used as styling tools for clients.

Heatless Hair Curler Market by Distribution Channel


On the basis of region, North America dominated the market with the largest heatless hair curler market share during the forecast period. As more consumers explore alternatives to conventional hot styling tools, the market for heatless hair curlers in North America has expanded significantly in recent years. North American consumers are growing more environmentally concerned and seeking products that are sustainable & beneficial for the environment. Customers who wish to decrease their energy use and lower their carbon impact might consider heatless hair curlers, which does not need electricity or heat.

In North America, online sales of heatless hair curlers has increased as more customers shop for beauty products online. Many heatless hair curlers are available from online merchants such as Sephora and Amazon, who provide consumers with simple buying experiences. As more people search for low-maintenance styling choices that save time and effort in the morning, overnight hair styling with heatless hair curlers has grown in popularity in North America. Sales of heatless hair curlers made exclusively for overnight use has increased as a result of this trend.

Heatless Hair Curler Market by Region


The major players analyzed in the heatless hair curler industry are Cordina Hair, Cozy Curlers, Hairflair, Kitsch, Primark, REHAB. Your Hair, Silke London, Strands of Silk, The Maarg, and The Sleep Styler.

Some Examples of Investment in The Market

  • Primark Limited announced to invest €100 million in its Spanish business. This investment includes €80 million in eight new stores and one store extension and €20 million investment in upgrades and refurbishments in stores.

Some Examples of Geographical Expansions in The Market

  • Primark Limited opened its second store in Olympia Shopping Centre in Brno, Czech Republic to expand its business across Central Eastern Europe.
  • Primark Limited opened its first store in Romania at ParkLake shopping centre, Bucharest in order to expand its presence Central and Eastern Europe.
  • Primark Limited announced to open its first store in Budapest, Hungary in order to expand its presence across the CEE region.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the heatless hair curler market analysis from 2022 to 2032 to identify the prevailing heatless hair curler market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the heatless hair curler market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global heatless hair curler market trends, key players, market segments, application areas, and heatless hair curler market growth strategies.

Heatless Hair Curler Market Report Highlights

Aspects Details
Market Size By 2032

USD 259.3 million

Growth Rate

CAGR of 4.8%

Forecast period

2022 - 2032

Report Pages


By Type
  • Flexi Rods
  • Ribbon Curls
  • Foam Rollers
  • Others
By Application
  • Household
  • Commercial
By Distribution Channel
  • Online
  • Offline
    • Sub-type
      • Supermarkets
      • Specialty Stores
      • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, France, Germany, Italy, Spain, Netherlands, Poland, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Indonesia, Australia, Thailand, Malaysia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, United Arab Emirates, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players

Kitsch, LLC, Strands of Silk, Silke London, REHAB. your hair, Cozy Curlers, Hair Flair Ltd, Primark Limited, Cordina Ltd., The Maarg, Sleep Styler Ltd

Analyst Review

The perspectives of the leading CXOs in the heatless hair curler industry are presented in this section. With social media influencers, bloggers, and vloggers, the internet has been crucial in raising consumer awareness regarding hair accessories. Many millennials are learning from social media platforms and improving their personal grooming, makeup, and fashion abilities by following internet celebrities and influencers. Customers have shown a preference for simple-to-use products over the past few years.

The CXOs further added that some of the factors that have propelled the market expansion include the rapid development of new production techniques, the emergence of various fashion trends & haircuts, and the increased accessibility of enticing accessories that are expected to appeal to a wider customer base. The market is anticipated to rise as a result of factors such as rise in consumer interest in fashionable products with useful applications and experimentation with trendy hairstyles. Owing to shift in fashion trends and customer needs for hair accessories to match their outfits, the Asia-Pacific heatless hair curler market is anticipated to grow rapidly in the coming years. The rise of the region's heatless hair curler market is anticipated to be fueled by the presence of significant key players over the upcoming years.

Author Name(s) : Jaya Bundele | Roshan Deshmukh
Frequently Asked Questions?

The global heatless hair curler market size was valued at $162.5 million in 2022, and is projected to reach $259.3 million by 2032, registering a CAGR of 4.8% from 2023 to 2032.

The forecast period in the heatless hair curler market report is 2023 to 2032.

The base year calculated in the heatless hair curler market report is 2022.

The top companies analyzed for global heatless hair curler market report are Cordina Hair, Cozy Curlers, Hairflair, Kitsch, Primark, REHAB. Your Hair, Silke London, Strands of Silk, The Maarg, and The Sleep Styler.

The foam rollers segment is the most influential segment in the heatless hair curler market report.

North America holds the maximum market share of the heatless hair curler market.

The company profile has been selected on the basis of revenue, product offerings, and market penetration.

The market value of the heatless hair curler market in 2022 was $162.5 million.

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Heatless Hair Curler Market

Global Opportunity Analysis and Industry Forecast, 2023-2032