The herbal toothcare market size was valued at $1.6 billion in 2018, and is projected to reach $2.3 billion by 2026, registering a CAGR of 3.0% from 2019 to 2026. The toothpaste segment led in terms of herbal toothcare market share in 2018 and is expected to retain its dominance throughout the forecast period.
Herbal toothcare products are used to clean, maintain, and improve the health of teeth. These products are used to promote oral cleanliness and prevent dental plaque and halitosis. They contain medicinal herbs such as Barleria prionitis, Mimusops elengi, Acacia arabica, Spanish Chamomile, camphor, clove, Azadirachta indica, Emblica officinalis, walnut, cinnamon, and Liquorice.
Dental plaque deposit on teeth is a major concern for the consumers owing to its pathogenic nature. Deposition of plaque results in gingivitis, dental caries, halitosis, and periodontal problems. Plethora of oral care products including but not limited to dental floss, tooth brushes, dentifrices, and mouth rinses are used around the world to control or remove plaque. Poor oral hygiene can lead to oral complications such as halitosis, gingivitis, plaque formation, xerostomia, and dental caries, as variety of pathogens grow and thrive in the oral cavity. Furthermore, many recent studies have proven that pneumonia and chest infection are associated with poor oral hygiene. Oral complications such as plaque and calculus, causes gum diseases and tooth decay. Therefore, good oral and dental hygiene helps in maintaining clean teeth and overall health. In addition, rise in awareness toward oral hygiene among the youth population across the world has increased the adoption of herbal toothcare products, as it efficiently removes plaques from the oral cavity thus driving herbal toothcare market growth.
The GMP standards differ greatly for countries. Furthermore, registration requirements for herbal drug are considered a major challenge for the export of herbal care products from the Asia-Pacific continent. Differing regulatory requirements along with cumbersome manufacturing and marketing approvals emerged as a major concern for the engaged stakeholders in the herbal toothcare industry. In addition authenticating and collecting medicinal herbs as raw material for formulation adds further challenge to the manufacturers. Adulteration of raw materials affects the overall quality of the product. In addition, heavy metal contamination and adulteration of the medicinal herbs remain major problems for the manufacturers.
Availability and accessibility majorly drive the growth of the herbal toothcare market. The products are easily accessible through internet and different channels of sales. Online grocery stores and online retail stores, such as Walmart, Grofers, Amazon, and others make the herbal toothcare products easily accessible. Also, the retail sector comprising grocery stores, departmental stores, and other unorganized small local shops have made herbal toothcare products easily available and accessible to rural segments of the region. Thus, the development of different distribution channels of herbal toothcare products support the growth of the market.
Segment review:
The global herbal toothcare market is segmented into type, sales channel, and region. By type, the global market is studied across toothpaste, toothpowder, and mouth wash. By sales channel, it is classified into hypermarket/supermarket, independent stores, specialty stores, and online sales channels. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA
By type the global herbal toothcare market is studied across toothpaste, toothpowder, and mouth wash. The toothpaste segment leads in terms of the global herbal toothcare market share; however, mouthwash segment is poised to grow with the highest CAGR during the forecast period.
By Type
Mouth wash segment would exhibit the highest CAGR of 5.6% during 2019-2026.
By sales channel, the global herbal toothcare market is studied across hypermarket/supermarket, independent stores, specialty stores, and online sales channels. Hypermarket/Supermarket segment leads in terms of global market share, however, online sales channels segment is poised to grow with the highest CAGR during the forecast period.
By Sales Channel
Online sales channels segment would exhibit the highest CAGR of 6.8% during 2019-2026.
The personal care sector has also seen a strong expansion worldwide. People have increased focus on dental healthcare. Rise in affluent population and expansion of retail centers drive the growth of the market. Furthermore, higher affinity for personal care increases the demand for enhanced toothcare products there by driving the growth of the herbal tooth care market globally. By region, the herbal toothcare market is studied across North America, Europe, Asia-Pacific, and LAMEA. Asia Pacific leads in terms of consumption; however, LAMEA is estimated to grow with highest CAGR during the forecast period.
By Region
LAMEA region would exhibit the highest CAGR of 6.8% during 2019-2026.
The report focuses on the growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors, such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the herbal toothcare market.
Some of the key players in the herbal toothcare market report includes Procter & Gamble, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Unilever Group, GlaxoSmithKline PLC (GSK), Himalaya Herbals, Dabur International Ltd., Amway Corporation, Patanjali Ayurved Ltd., and Vicco Laboratories.
Key Benefits for Stakeholders:
- The herbal toothcare report provides an extensive analysis of the current and emerging trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current herbal toothcare market trends and future estimations that help evaluate the prevailing market opportunities in the market.
- The herbal toothcare market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The herbal toothcare market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Herbal Toothcare Market Report Highlights
| Aspects | Details |
 By Type |
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 By Sales Channel |
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 By Region |
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 Key Market Players | Amway Corporation (Amway), UNILEVER GROUP, JOHNSON & JOHNSON SERVICES, INC. (J&J), Himalaya Herbals, Patanjali Ayurved Ltd, COLGATE-PALMOLIVE COMPANY, GlaxoSmithKline PLC (GSK), Dabur International Ltd., PROCTER & GAMBLE, Vicco Laboratories |
Analyst Review
There is continuous change in the consumer lifestyle. Consumers are buying products that match their living standard, class, as well as are acceptable in the culture. On the other hand, companies are tailoring their product with features that suit the lifestyle of their target segment. These trends are positive and encourage innovation in the toothcare sector as well. Recent years have witnessed consumers making conscious preference shift toward natural, herbal, and fluoride free oral care options in toothcare products due to growth in concerns over negative effects of synthetic ingredients, emergence of allergies in toothpastes, and growing consumer awareness. Engaged players in the industry are continuously striving to create products from herbs to cater to the increase in demand from consumers.
The global herbal toothcare market size was $1.6 billion in 2018.
The global herbal toothcare market size is expected to reach $2.3 billion by the end of 2026.
The global herbal toothcare market size is expected to grow with a CAGR of 3.0% during the forecast period.
The global herbal toothcare market is segmented into type and sales channel. By type, the global market is studied across toothpaste, toothpowder, and mouth wash. By sales channel, it is classified into hypermarket/supermarket, independent stores, specialty stores, and online sales channels.
Some of the key players in the herbal toothcare market report includes Procter & Gamble, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Unilever Group, GlaxoSmithKline PLC (GSK), Himalaya Herbals, Dabur International Ltd., Amway Corporation, Patanjali Ayurved Ltd., and Vicco Laboratories.
Use of essential oils in toothcare products are the latest trends in the herbal toothcare market.
Europe region will provide more business opportunities for herbal toothcare market in coming years.
The toothpaste segment was the highest contributor to the global herbal toothcare market.
Italy and Spain are the emerging countries in herbal toothcare market and likely to grow with a CAGR of 7.9% and 9.6% respectively.
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