High Dynamic Range Market Statistics: 2030
The global high dynamic range market was valued at $13,760.0 million in 2020, and is projected to reach $126,740.0 million by 2030, registering a CAGR of 25.1%. The factors such as increase in penetration of smartphones, high potential for digital photography, and rise in on-demand content delivery services foster growth of the global high dynamic range industry.
By product type, the display devices segment exhibited the highest growth in 2020, and is expected to maintain its dominance in the upcoming years. This is attributed to increase in applications of high dynamic range solution in different display devices such as televisions, Blu-Ray players, set-top boxes, projectors, and laptops & tablets. In addition to this, surge in demand for video wall, TVs, and digital signage applications boosts growth of this segment. However, the capturing devices segment is expected to witness the highest growth, due to proliferation of high dynamic range-capable smartphones and cameras.
Depending on application, the entertainment segment garnered the maximum high dynamic range market share in 2020, and is expected to maintain its dominance in the upcoming years. However, the video streaming segment is expected to witness the highest growth, due to the ongoing demand for high dynamic range video streaming, as it offers higher contrast along with precise & detailed shadows and stunning highlights with more clarity. Recently, YouTube introduced high dynamic range for its live streams.
Region wise, North America is dominated the global high dynamic range market due to the strong presence of successful camera brands and manufacturers in the region. However, Asia-Pacific witnessed highest growth rate in the high dynamic range market, due to upsurge in demand from gaming, entertainment, and media industries. In addition, Asia-Pacific is home to major players such as Canon, Omnivision Technologies, Samsung Electronics Co., Ltd., Fujifilm Holding Corporation, and Casio Computer Co., Ltd., which offer advanced high dynamic range solutions.
Moreover, rise in demand for smart TVs by end users among the emerging economies, including India, China, and Japan is expected to open new avenues for the market growth during the forecast period.
The report focuses on the growth prospects, restraints, and global high dynamic range market analysis. The study provides Porter’s five forces analysis of the global market forecast to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, the threat of new entrants, threat of substitutes, and bargaining power of buyers on the global high dynamic range market trends.
Segment Review
The global high dynamic range market is segmented into type, product type, application, and region. On the basis of type, the high dynamic range market share is fragmented into HDR10, HDR10+, Hybrid Log-Gamma, Dolby Vision, 4K, and others. In terms of product type, it is bifurcated into capturing devices and display devices. Depending on application, it is segregated into video streaming, gaming, and entertainment. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
COVID-19 Impact Analysis
Post COVID-19, the high dynamic range market is estimated to grow from $13,760.0 million in 2020, and is projected to reach $ 126,740.0 million by 2030, registering a CAGR of 25.10%. The pandemic has a slight negative impact on the high dynamic range market growth, as the supply chain hindrances created challenges for display manufacturers in manufacturing as well as supplying their products. For instance, Omdia Display, one of the leading display manufacturers in China, expected a 40–50% drop in its overall production of display, owing to a shortage of logistics support, shortage of labor, and quarantine procedures.
However, the dramatic upsurge in consumer demand for video entertainment during the COVID-19 pandemic fostered the demands for high dynamic range solutions. The 2K HD and standard dynamic range (SDR) fall far short of the visual experiences that the audiences are expecting currently; hence, the demand for enhance video and image processing solutions has increased considerably, thus fueling growth of the high dynamic range industry.
By Type
Dolby Vision segment is projected as one of the most lucrative segments.
Top impacting factors
Ongoing demand for large screen displays with high resolution acts as one of the major drivers of the global high dynamic range market. In addition to this, increase in penetration of smartphones, high potential for digital photography, and surge in on-demand content delivery services notably contribute toward the growth of the global high dynamic range market. However, need for considerably higher bandwidth for broadcasting high dynamic range content hampers the market growth. On the contrary, the introduction of new high dynamic range-compatible devices and proliferation of high dynamic range content are anticipated to offer remunerative growth opportunities for the expansion of the global market.
Ongoing demand for large screen displays with high resolution
High adoption of interactive displays and signage by end users from the commercial sector has boosted the demand for large screen displays with high resolution. This, in turn, augments the demand for high dynamic range screens, which provide a wider range of colors and brightness, thus making the video more realistic. In addition, upsurge has been witnessed in the demand for 4K and 8K high-resolution commercial-grade large screen displays from different industry verticals such as healthcare, education, and sports & entertainment, which is expected to notably contribute toward the growth of the market.
By Product Type
Capturing Devices segment is projected as one of the most significant segments.
Moreover, rapid infrastructure development across Asia-Pacific is fueling the demand for large screen displays with high resolution. For instance, the countries such as India, Australia, Thailand, Singapore, and Malaysia are experiencing rapid infrastructure developments, government spending in improving public & private infrastructure, and infusion of foreign investment in the sectors such as hospitality, education, healthcare, utility, retail, and manufacturing. Thus, the aforementioned factors are driving the adoption of high dynamic range capturing as well as display devices, which fuels the growth of the global high dynamic range market size.
Increase in on-demand content delivery services
The digital on-demand content market is still evolving, and companies are experimenting with new models for content monetization. The proliferation of video on-demand (VOD) content and gradual rollout of high dynamic range support by streaming companies are anticipated to create lucrative growth opportunities for the market growth. For instance, in August 2021, Hulu, an American streaming platform, started adding support for high dynamic range viewing. Furthermore, YouTube introduced high dynamic range support in 2016, whereas Netflix and Amazon enabled the high dynamic range feature within the previous year. Hence, surge in on-demand content delivery or streaming services is expected to offer remunerative opportunities for the expansion of the global high dynamic range market in the near future.
By Region
Asia-Pacific is projected as one of the most lucrative region.
Key Benefits For Stakeholders
- This study includes the global high dynamic range market analysis, trends, and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and Global High dynamic range market opportunity.
- The global high dynamic range market size is quantitatively analyzed from 2020 to 2030 to highlight the financial competency of the industry.
- The Porter’s five forces analysis illustrates the potency of buyers & suppliers in Global High dynamic range industry.
High Dynamic Range Market Report Highlights
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Analyst Review
In accordance with the insights of the CXOs of leading companies, the global high dynamic range market is projected to exhibit high growth potential, especially in Asia-Pacific and Europe. This is attributed to high adoption of smartphones, rise in demand for high dynamic range in gaming applications, expansion of the entertainment industry, and rapid infrastructural development. Furthermore, consumers who cannot afford to buy a smart, connected TV are now streaming over the top (OTT) content on smartphones. As number of customers using smartphones to stream OTT services are increasingly, the growth potential of larger screen smartphones market is projected to increase in developing economies, which, in turn, is likely to foster the demand for high dynamic range-capable smartphone devices.
The CXOs further added that the share of new TV shipments for smart TV has steadily increased over the period of time, as many manufacturers are integrating internet capability as a standard feature. Moreover, increased adoption of subscription video-on-demand (SVOD) services drives the usage of smart TVs with high dynamic range capabilities. Furthermore, the market growth is driven by the availability of smart TVs at low prices offered by the major players such as Amazon and Roku. For instance, as of March 2021, about 44% of U.S. television households have a 4K-capable TV set at home.
The global high dynamic range market is dominated by key players such as Apple, Inc., Canon, Nikon Corporation, Samsung Electronics Co., Ltd., LG Display Co., Ltd., Omnivision Technologies, Olympus Corp., Sony Corporation, Fujifilm Holding Corporation, Casio Computer Co., Ltd., and others. The key players have adopted various growth strategies to enhance and develop their product portfolio, strengthen their edge computing market share, and to increase their market penetration. For instance, in December 2021, Samsung Electronics announced that select 2022 4K and 8K TVs and gaming monitors are projected to support its new HDR10+ GAMING standard to deliver immersive, ultra-responsive HDR gaming experience to gamers.
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