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2019

High-efficiency Laundry Liquid Detergent Market

High-efficiency Laundry Liquid Detergent Market Size, Share, Competitive Landscape and Trend Analysis Report by End User and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2018-2025

CG : Home Products

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Author's: Himanshu Vig | Roshan Deshmukh
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High-efficiency Laundry Liquid Detergent Market Outlook-2025

The high-efficiency laundry liquid detergent market size was valued at $6.7 billion in 2017, and is expected to reach $10.9 billion by 2025, registering a CAGR of 6.5% from 2018 to 2025. The residential segment leads in terms of high-efficiency laundry liquid detergent market share in 2017 and is expected to retain its dominance throughout the forecast period.

High-efficiency Laundry Liquid Detergent Market

The global high-efficiency laundry liquid detergent industry has witnessed robust growth over the last few years, owing to advancements in washers and washing machines. Furthermore, introduction of high-efficiency liquid detergent, application of AI with IoT in washing machines, and development of antivibration technology to efficiently mitigate noise and monitor water usage & electricity consumption are expected to revolutionize the global market with seamless customer experience.

Detergent experts and home appliance scientists have worked collectively to innovate and develop high-efficiency laundry detergent. Furthermore, advancements in high-efficiency technology have resulted in improved cleaning performance with significant saving of water and energy consumption.

High-efficiency Laundry Liquid Detergent Market by End User

High-efficiency washers and detergent use less water as compared to traditional washers, thus curtailing water usage by around 34–80%. Moreover, these detergent reduce 50–80% of energy consumption, owing to less utilization of water and energy required for heating. Thus, upsurge in need for energy conservation and implementation of stringent legislation to design future washers that consume less energy fuel the demand for high-efficiency laundry liquid detergent.

Rise in consumer awareness toward the availability of high-efficiency products, extensive marketing & advertising by leading brands, shift in consumer preference toward high-efficiency liquid-based detergent, and increase in shelf visibility of these detergent augment global high-efficiency laundry liquid detergent market growth.

Majority of the developed regions such as the U.S., UK, Germany, and Australia have witnessed higher preference toward high-efficiency laundry liquid detergent as compared to traditional detergent. This is attributed to the cost efficiency and environment-friendly nature of these detergent. As a result, leading manufacturers in high-efficiency laundry liquid detergent market have scaled up their production capabilities to cater to the growing consumer demands.

The development of new formulation in recent times have made liquid detergents highly efficient to reduce overall cost associated with laundry. Moreover, continuous efforts to develop liquid detergents that works efficiently in cold water have gained traction in recent years. Heating water for washing clothes in washing machines requires additional energy which can be prevented by using high-efficiency laundry liquid detergent working effectively in cold water.

High-efficiency laundry liquid detergent are expensive as compared to their counter parts. High prices of these detergent limit the target audience for the manufacturers. Moreover, eliminating existing price difference between traditional and high-efficiency laundry liquid detergent remains a key challenge for the manufacturers. Thus, price remains one of the important influencing factors that determines the uptake of such liquid detergent.

Segment review

The global high-efficiency laundry liquid detergent market is segmented into end user, distribution channel, and region. On the basis of end user, the market is bifurcated into residential and commercial. Depending on distribution channel, the high-efficiency laundry liquid the market is classified into independent grocery stores, supermarket & hypermarket, departmental & convenience stores, and online sales channels. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA

High-efficiency Laundry Liquid Detergent Market by Distribution Channel

High-efficiency laundry liquid detergent can be conveniently sold through online sales channels. Rigorous online marketing supplemented with availability of detailed information, discount, & free home delivery offered by various e-commerce platforms have increased the popularity of these distribution channels in the recent years. Furthermore, the high-efficiency laundry liquid detergent market is witnessing significant growth in developing economies, owing to increase in internet penetration. Therefore, sales of high-efficiency laundry liquid detergent through online sales channel is expected to grow at the highest rate during the forecast period.

The report focuses on the growth prospects, restraints, and opportunities of the global high-efficiency laundry liquid detergent market. The study provides Porters five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the high-efficiency laundry liquid detergent market.

High-efficiency Laundry Liquid Detergent Market Market by Region

The key players operating in the global high-efficiency laundry liquid detergent market include Biokleen, Church & Dwight, Inc., Colgate-Palmolive Company, Ecolab Inc., Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, Unilever, and Venus Laboratories DBA Earth Friendly Products, Inc.

Key Benefits for High-efficiency Laundry Liquid Detergent Market:

  • The high-efficiency laundry liquid detergent market report provides an extensive analysis of the current and emerging trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current high-efficiency laundry liquid detergent market trends and future estimations that help evaluate the prevailing market opportunities in the market.
  • High-efficiency laundry liquid detergent market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • The high-efficiency laundry liquid detergent market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

High-efficiency Laundry Liquid Detergent Market Report Highlights

Aspects Details
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By End User
  • Residential
  • Commercial
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By Distribution Channel
  • Independent Grocery Stores
  • Supermarket & Hypermarket
  • Departmental & Convenience Stores
  • Online Sales Channels
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Spain, Italy, Rest of Europe)
  • Asia-pacific  (China, India, Australia, Japan, South Korea, Rest of Asia Pacific)
  • LAMEA  (South Africa, Brazil, Argentina, Rest of LAMEA)
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Key Market Players

THE CLOROX COMPANY, RECKITT BENCKISER GROUP PLC, ECOLAB INC., UNILEVER, COLGATE-PALMOLIVE COMPANY, BIOKLEEN, VENUS LABORATORIES DBA EARTH FRIENDLY PRODUCTS, PROCTER AND GAMBLE, CHURCH AND DWIGHT, INC., HENKEL AG AND CO. KGAA

Analyst Review

New formulation of high-efficiency liquid laundry detergents and washers in recent times has resulted in conservation of water and energy. High-efficiency liquid detergents are specially formulated to work in low water levels. Continuous efforts to promote liquid detergents that perform efficiently in cold water have changed the customer buying pattern. Furthermore, technological advancements in digital marketing and development of e-commerce have significantly impacted the market growth. However, implementation of stringent rules and regulation toward the formulation of the product may negatively impact the market growth. With increasing millennial spending on household care products, liquid detergent manufacturers and retailers have begun to reshape their marketing strategies to cater to growing demands of millennials. As a result, prominent brands are extensively focusing on their regional, digital, and social presence rather than on shelf presence.

Author Name(s) : Himanshu Vig | Roshan Deshmukh
Frequently Asked Questions?

The forecast period of High-efficiency Laundry Liquid Detergent market report is from 2019 to 2026.

The High-efficiency Laundry Liquid Detergent market was valued at $7.4 billion in 2019

The report covers detailed profiling of key companies operating in the market includi TBiokleen, Church & Dwight, Inc., Colgate-Palmolive Company, Ecolab Inc., Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group among others

Top companies holding significant market share are Church & Dwight, Inc., Colgate-Palmolive Company, Ecolab Inc., Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group etc.

Commercial segment of the report is expected to growth at a healthy CAGR during the forecast period

Independent Grocery Stores and supermarket & hypermarket are the most influencing segments of High-efficiency Laundry Liquid Detergent market

Packaging innovations have gained huge popularity among consumers, which has augmented the demand for liquid detergents.

Residential segment holds maximum revenue share in High-efficiency Laundry Liquid Detergent market in 2019.

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High-efficiency Laundry Liquid Detergent Market

Global Opportunity Analysis and Industry Forecast, 2018-2025