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Home care products are the essentials required for daily care and cleaning purpose in households. They are used for maintaining hygiene and a good aura of the homes. The increase in attention toward home care in recent times has presented a new pathway to the home care products market. The home care products generally include air treatment products, floor cleaners, glass cleaners, surface cleaners, toilet cleaners, disinfectants, laundry detergents, car wash products, dishwashing products, stain removers, and others. These products are usually manufactured in the form of liquid, powder, sprays, granules, and others. The surge in innovation and technology has led to the development of home care devices such as vacuum, window cleaner robot, robot mop, multipurpose cleaning kits, grout brush, fan dusters, air purifiers, and others.
Home care products are used daily and are essential products for households to maintain proper hygiene and ambiance. The requirement of maintaining good health and the disease-free environment has increased the market share of home care products. Increasing use of cleaning products, disease-free atmosphere, increase in diseases caused due to bacteria and other micro-organisms, awareness of general well-being, increasing hygiene practices, investment in R&D, increase in organic products, the requirement for alluring ambiance, the surge in social media presence, e-commerce, variants in the odor of products, affordable products, environment-friendly products, changing lifestyle, urbanization, innovation and technology, new product development, and increase in disposable income are the key drivers which lead the growth of global home care products market. However, increasing competition in the market, government regulations, the safety of the chemical disinfectant, imposed tax on products, and the quality of the home care products hinders the market growth.
The global home care products market trends are as follows:
Home care products are extensively used for the care of the household as well as to maintain the well being and health requirements of the people. The increasing germs, dirt, micro-organisms, and others on the surface have become a cause of several diseases and conditions in recent times. Therefore, the innovation and development of new products have presented new methods for maintaining home hygiene. The launches of new technology devices that use the home care disinfectants and cleaners make the cleaning process and utilization of home care products easy. The requirement of fragrance controlling products has rapidly increased and holds the largest demand among home care products.
The key manufactures are inclined towards launching the home care products which has alluring fragrance, inclusive prices, organic products, high efficiency, convenience, and technology-driven. The increasing partnerships, acquisitions, and co-branding present innovations in the home care products market.
Key Benefits of the Report:
Questions Answered in the Home Care Products Market Research Report:
Home Care Products Market Report Highlights
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Key Market Players | The Procter & Gamble Company,, Church & Dwight Co Ltd.,, Reckitt Benckiser Group Plc,, S.C. Johnson & Son Inc.,, Henkel AG & Company,, Kao Corp.,, Unilever,, Godrej Consumer Products Ltd., |
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