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2023
Home Decor Market

Home Decor Market

by Product Type (Home textile, Floor covering, Furniture), by PRICE (Premium, Mass), by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others), by Income Group (Lower-middle Income, Upper-Middle Income, Higher Income): Global Opportunity Analysis and Industry Forecast, 2023-2032

Report Code: A00616
Pages: 444
Tables: 245
Charts: 50
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Home Decor Market Research, 2032

The global home decor market size was valued at $647.4 million in 2022, and is projected to reach $1.1 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.

Home décor products such as furniture and textiles are installed across various settings, including spa, office, clean room, restaurants, camping, bedroom, outdoor, library, and stores. The home décor products include various items such as furniture, home textiles and floor coverings. Depending on end use, furniture designs can be modified through machine-based processes and handcrafting. The adoption of home decor products has been considerably high in the developed regions such as the U.S., Canada, and Germany, while emerging countries such as China, Brazil, and India are witnessing steady increase. 

The COVID-19 pandemic significantly impacted the home decor market. With lockdowns and remote work, there was a surge in demand for home improvement and decor as people spent more time at home. Online sales of home decor items soared, while brick-and-mortar stores faced challenges. Consumers sought comfort, functionality, and aesthetics, leading to increased sales of home office furniture, cozy furnishings, and outdoor decor. Supply chain disruptions affected product availability and prices. The market adapted to the "stay-at-home" lifestyle, with a focus on versatile and multi-functional decor solutions, which may continue to shape the industry's future trends.

Home Decor Market

 

The global home decor industry  is highly fragmented due to the presence of multiple vendors in both international and regional players. The developing real estate industry is driving the growth of the global home decor market in the current scenario. The global home decor market has witnessed significant growth over the years and is expected to grow at a steady pace during the forecast period. This is attributed to the surge in popularity of home décor products such as furniture, home textiles, and floor covering among consumers.

Moreover, the rise in the number of small-size houses has encouraged the use of products having facilities for extra storage along with enhancing the aesthetical appearance of homes. In addition, the rise in popularity of eco-friendly home decor products among consumers, owing to an increase in environmental concerns significantly contributes toward the Home Decor Market Growth.

Furthermore, an increase in disposable income and improvement in living standards in emerging countries such as China and India along with the rise in the affinity of consumers toward luxury home decor products augment the growth of the home décor market. The presence of low-cost home decor producers in China and Vietnam is further anticipated to drive the growth of the global market. However, the availability of low-quality and counterfeit products restricts the growth of the global market.

In addition, dearth of skilled labor, ineffective transportation, and lack of infrastructure facilities may act as a hindrance for the global home decor market. On the contrary, an upsurge in Home Decor Market Demand for trendy, customized, and fashionable designs for home decor products and increase in popularity of home decor products among high-income consumers are anticipated to provide lucrative growth opportunities for the global home decor market.

The global home decor market forecast is segmented into product type, Income group, price point, distribution channel, and region. On the basis of product type, the market is divided into furniture, home textile, and floor covering. Depending on the distribution channel, it is segregated into supermarkets, hypermarkets, specialty stores, e-commerce, and others. By income group, it is fragmented into lower-middle income, upper-middle income, and higher income. As per price point, it is categorized into mass and premium. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

Home Decor Market

By product type, the market is segmented into furniture, home textiles, and floor covering. The floor covering segment accounted for a major Home Decor Market Share in 2022 and is expected to grow at a significant CAGR during the forecast period.

Further, the furniture segment is segmented into Kitchen Living and Bedroom, Bathroom, Outdoor, and Lighting. The Living and Bedroom segment accounted for a major share of the home decor market in 2022 and is expected to grow at a significant CAGR during the forecast period.

Further, the home textiles segment is segmented into Rugs textiles, Bath Textiles, Bed Textiles, Kitchen, Dining Textiles, and Living Room Textiles. The Living Room Textiles segment accounted for a major share of the home decor market in 2022 and is expected to grow at a significant CAGR during the forecast period.

Further, the floor covering segment is segmented into Tiles, Wood & Laminate, Vinyl & Rubber, Carpets & Rugs, and Others. The Carpets & Rugs segment accounted for a major share of the home decor market in 2022 and is expected to grow at a significant CAGR during the forecast period.

Home Decor Market

By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, e-commerce, and others. The supermarkets and hypermarkets segment accounted for a major share of the home decor market in 2022 and is expected to grow at a significant CAGR during the forecast period.

Home Decor Market

By price, the market is segmented into Premium and Mass. The mass segment accounted for a major share of the home decor market in 2022 and is expected to grow at a significant CAGR during the forecast period.

Home Decor Market

By income group, the market is segmented into lower-middle income, upper-middle income, and higher income. The higher income segment accounted for a major share of the home decor market in 2022 and is expected to grow at a significant CAGR during the forecast period.

The key players profiled in this report include Inter IKEA Group, Forbo International SA, Armstrong World Industries, Inc., Mannington Mills, Inc., Mohawk Industries Inc., Shaw Industries Group, Inc., Herman Miller, Inc., Ashley Furniture Industries Ltd., Kimball International, and Duresta Upholstery Ltd. These players are focusing on the development of eco-friendly home decor products.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the home decor market analysis from 2022 to 2032 to identify the prevailing home decor market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the home decor market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global home decor market trends, key players, market segments, application areas, and market growth strategies.

Home Decor Market Report Highlights

Aspects Details
Market Size By 2032 USD 1.1 billion
Growth Rate CAGR of 4.9%
Forecast period 2022 - 2032
Report Pages 444
By Product Type
  • Home textile
    • Home textile Sub Segment
      • Rugs textiles
      • Bath Textiles
      • Bed Textiles
      • Kitchen and Dining Textiles
      • Kitchen and Dining Textiles
  • Floor covering
    • Floor covering Sub Segment
      • Tiles
      • Wood and Laminate
      • Vinyl and Rubber
      • Carpets and Rugs
      • Others
  • Furniture
    • Furniture Sub Segment
      • Kitchen
      • Living and Bedroom
      • Bathroom
      • Outdoor
      • Lighting
By PRICE
  • Premium
  • Mass
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • E-commerce
  • Others
By Income Group
  • Lower-middle Income
  • Upper-Middle Income
  • Higher Income
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa,, UAE, Rest of LAMEA)
Key Market Players MillerKnoll, Inc., Forbo Management SA, Mohawk Industries, Inc., Shaw Industries Group, Inc., Kimball International Inc., Ashley Furniture Industries, LLC., Mannington Mills, Inc., Duresta Upholstery Ltd., Armstrong World Industries, Inc., Inter IKEA Holding B.V.

Analyst Review

According to the insights of the CXOs, the global home decor market is expected to witness robust Home Decor Market Growth during the forecast period. This is attributed to the increase in consumer interest toward home décor. Globally, consumer interest toward home décor has increased significantly in the recent past. Considering the statistics, consumers in the U.S. are now focusing on home renovation. Furthermore, in the emerging economies such as India and China, the real estate industry has grown at a significant rate. Consumers in such countries have exhibited their interest in spending on home décor products, such as furniture, textiles, and floor coverings, which has boosted the global market growth.

However, the escalating cost of raw materials presents a substantial constraint on the growth of the home decor market. With the global economy experiencing fluctuations and supply chain disruptions, the cost of materials such as wood, metals, textiles, and plastics has surged, significantly impacting the production and pricing of home decor items. For instance, in the past year, lumber prices witnessed a dramatic increase, impacting the production of wooden furniture and decor. The cost of metal-based decor items like lighting fixtures and hardware has also risen due to increased metal prices. These higher raw material costs place pressure on manufacturers to either absorb the increased expenses or pass them on to consumers, potentially leading to reduced affordability and decreased Home Decor Market Demand for home decor products.

 

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Global home décor market is expected to exhibit a notable growth during the forecast period (2015-2020). Growing consumer’s interest towards the concept of home décor has significantly boosted the market growth. High growth in urban population and booming real estate industry in emerging economies have fostered the high sales volume of home décor products.  Asia-Pacific is leading the global home décor market, owing to the high demand from residential buyers. It is estimated that Asia-Pacific would exhibit a significant growth trend during forecast period owing to the increasing demand for home décor products from countries such as India & China. Number of houses and size of households are also expected to affect the market growth.  According to China’s National Bureau of Statistics, Chinese construction industry is expected to rise from US$2 trillion in 2014 to US$2.5 trillion in 2019, further, indicating that home décor market in Asia region is expected to grow in tandem with real estate market. 

Increasing disposable income and improving life style of individuals would offer several opportunities for investors in the home decor market. In the current scenario, eco-friendly home décor products are gaining high acceptance among the consumers. Thereby, players operating in the market are consolidating their efforts into developing eco-friendly products to capitalize on the increasing demand. Operating players in the market compete on certain parameters such as product design, style and quality of raw material.  Besides this, many manufacturers are collaborating with importers, contractors and interior designers to sell/retail their home décor products. Additionally, companies have opted for e-commerce platforms to sell their products and increase their profit margins by reducing the distribution costs.

According to the World Bank data, urbanization rate in countries such as China, India, Malaysia, Indonesia and Thailand is increasing rapidly. Since urbanization is a key influencing factor of the market, Asia Pacific region is expected to gain a stronger foothold, thus, driving the market growth. According to the data revealed by the Census of India, urbanization level increased from 27.8% to 31.2% from 2001 to 2011. Further, the Ministry of Statistics Program and Implementation estimated that Indian real estate industry would witness a notable growth of 8%-9% during the forecast period. Thereby, urbanization and growth of real estate industry would boost the market growth in India. As per data revealed by U.S. Census Bureau, value of private residential construction in the U.S. attained a market value of $4,083,074 Million in 2014 from $2,958,138 Million in 2009. Furthermore, individual expenditure on furnishing and household equipment has exhibited a significant growth. According to the data from Eurostat, per capita national disposable income in countries such as Germany, U.K., France, Italy and Spain increased by nearly 21.0%, 1.1%, 9.1%, 3.0%, and 2.2% from 2009 to 2014 respectively. This increased disposable income of the individuals enabled them to spend more on home décor products. Thereby, increasing disposable income and growth in real-estate industry would fuel the market growth in developed countries in coming years.

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Published Date :
Nov 2023
Author(s) : Amit J , Roshan D
FREQUENTLY ASKED QUESTIONS?

A. Sustainable and Eco-friendly Designs: Consumers are increasingly concerned about the environment, so sustainable and eco-friendly home decor options are expected to remain a strong trend. This includes items made from recycled materials, sustainable sourcing, and energy-efficient products. Biophilic Design: Biophilic design incorporates natural elements into interior spaces, such as indoor plants, natural materials, and natural light. This trend is expected to continue as it promotes well-being and a connection to nature. Vintage and Retro Styles: Vintage and retro designs from different eras are making a comeback. Mid-century modern, Art Deco, and other vintage styles are popular choices for those looking to add a touch of nostalgia to their decor. Maximalism: After years of minimalism and neutral color palettes, maximalism is gaining ground. It involves bold, eclectic, and vibrant designs with a mix of patterns, colors, and textures.

A. The leading application of the home decor market is the decoration and enhancement of residential spaces.

A. The global home decor market was valued at $303.5 million in 2022, and is projected to reach $490.5 million by 2032, registering a CAGR of 4.9% from 2023 to 2032.

A. Duresta Upholstery Ltd., Forbo International SA, Ashley Furniture Industries Ltd., Kimball International, Shaw Industries Group, Inc., Inter IKEA Systems BV, Armstrong World Industries, Inc., Mohawk Industries Inc., Mannington Mills Inc., Herman Miller Inc.

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