Horse Riding Equipment Market

Horse Riding Equipment Market Research, 2032

The global horse riding equipment market size was valued at $2.1 billion in 2022, and is projected to reach $3 billion by 2032, growing at a CAGR of 3.6% from 2023 to 2032.

Initiatives taken by various governments to promote sports, health, and fitness have led to an increased consciousness about sports and sports-related products, which is expected to boost market growth in the near future.

The horse riding equipment market is segmented into Sales Channel, Type and Gender.

The rise in expenditure on sports training and development among children, owing to increase in consciousness about the benefits of engaging in sports activity such as increased concentration and problem-solving ability, has fueled the demand for horse riding equipment. Moreover, changing paradigm of educational system supports the growth of sport industry and industries related to it. In addition, rise in sports education and sports training in academics has significantly increased the awareness toward sports and fitness. Thus, many of the school/educational institutes are providing training to the students, providing them with the opportunity to compete in various sports competitions, which is driving the market growth.

Online retailers have shown increased popularity as they facilitate faster delivery and easy return policies. Moreover, increase in number of sites offering free shipping of products has boosted the product sales though online platforms. Online retail provides access to a wide variety of products and price comparison of different brands.

As per a recent study, Europe witnessed 18–19% growth in e-commerce retail sales, with the UK, Germany, and France leading the e-commerce transactions. This trend is expected to drive the online retail sales of the horse riding equipment market.

Moreover, rise in popularity of sport and fitness activities among the youth propels the overall market growth. However, increase in preference for indoor activities such as playing video games and rise in use of smartphones among youth due to increase in internet penetration adversely hinder the market growth. In addition, proclivity of consumers toward other leisure activities such as virtual reality gaming, watching movies, live music shows, and others, restrains the growth of the horse riding equipment industry.

The Australian Government, with support of the Australian Sports Commission (ASC), invested $340 million on Australian Olympians to provide the required support for Rio Olympics. These various initiatives and increase in investments by various governments are leading to increased participation in sports activities by young people, which in turn boost the demand for horse riding equipment.

Online retailers have shown increased popularity as they facilitate faster delivery and easy return policies. Moreover, increase in number of sites offering free shipping of products has boosted the product sales though online platforms. Online retail provides access to a wide variety of products and price comparison of different brands.

As per a recent study, Europe witnessed 18–19% growth in e-commerce retail sales, with the UK, Germany, and France leading the e-commerce transactions. This trend is expected to drive the online retail sales of the horse riding equipment market.

Availability of counterfeit products is a key factor that restrains the horse riding equipment market growth. These products do not comply with the guidelines outlined by the regulatory bodies across the globe. As per a study by the Office for Harmonization in the Internal Market (OHIM), one of EU’s large intellectual property agency, the amount of total revenue lost due to counterfeiting of sports equipment is about 6.5% of the total sales across the EU-28. Such counterfeit products also lead to loss of job creation that are expected to be created in the absence of these products. However, easy availability of such products on online portals and increased accessibility and convenience of purchasing these products through the Internet have paved the way for these products into the market.

The horse riding equipment market is segmented on the basis of type, gender, sales channel, and region. On the basis of type, the market is categorized into helmets, vests, stirrup, and others. By gender, it is segregated into male and female. By sales channel, market is segmented into hypermarket/ supermarket, independent sports outlet, sports retail chain and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, UK, Rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Nigeria, Saudi Arabia, South Africa, and Rest of LAMEA).

On the basis of type, the helmets segment is projected to reach $958.5 million by 2032, registering a CAGR of 3.2% from 2023 to 2032. Helmet held a major horse riding equipment market share in 2022. This helmet is designed for people who prefer to ride horse. As it provides more protection than other varieties, its demand has propelled significantly across the globe, which notably contributes toward the market growth.

Stirrup is expected to grow at the fastest CAGR during the forecast period. Stirrup is an important accessory of horse riding equipment that aids in maintaining balance and appropriate posture when riding. Stirrup is performed automatically by itself. During a riding session, the stirrups assist the rider in maintaining good balance and control over the horse, but the rider can easily withdraw their foot to avoid being dragged on the ground. It has many variants, styles, price points, and models that come in bright colors that are especially for eventers and youth riders.

Based on gender, the male segment held the major share in the market. The male segment is witnessing notable growth, due to increase in horse riding sports and rise in awareness about sports among the consumer.

Female is expected to be the fastest-growing segment during the forecast period. Women are more active in horse riding activity, as they find it interesting and beneficial to their physical and mental health. Women riders are increasing rapidly, as horse riding is one of only two Olympic categories where men and women compete against each other and under the same rules. Additional safety requirements regarding the equipment used in this sport have been established due to an increase in the number of women participating in this sport. This is projected to have an impact on the growth of the horse riding equipment market demand throughout the forecast period.

Based on sales channel, the sports retail chain segment held the major share of 35.1% in the horse riding equipment market. Manufactures are continuously making efforts to increase shelf visibility of their products, and hence, they are majorly targeting sports retail chain. As a result, wider varieties of helmets and other horse riding equipment are available in sports retail chain. Moreover, sports retail chain provide options such as discounts as well as the benefit of immediate gratification, which contribute toward the growth of the horse riding equipment market.

The others segment is expected to witness highest CAGR during the forecast period. Others include direct-to-customer online channel, franchised sports outlet, modern trade channels, and third party online channels. The growth of the others segment in the horse riding equipment market can be attributed to increase in adoption of direct-to-customer online channel, franchised sports outlet, modern trade channels, and third party online channels in both the mature and emerging markets. Moreover, the one-stop solution provided by these formats makes it a very popular shopping option for consumers. Furthermore, these formats offer a wide range of products at a competitive price to customers and are usually located at easily accessible areas, which adds to overall attractiveness of this segment.

Region-wise, Europe is expected to reach $1,005.2 million by 2032, registering a CAGR of 3.1% from 2023 to 2032. Growing start-ups that deal in production and selling of the horse riding equipment are majorly favoring the growth of the horse riding equipment market during the forecast period. The region has predicted maximum demand of horse riding equipment during the forecast period. The availability of major players in this region influences the market such as Decathlon S.A., Georg Kieffer Sattlerwarenfabrik GmbH, and Mountain Horse. These players are promoting horse riding activity in the region, which is further expected to fuel the market growth over the forecast period.

The demand for horse riding equipment in the LAMEA region is very low, but it is expected to increase in the coming years. On the basis of an increase in the growth of the noble essence of horses and the pride of making them the finest companions of people in desert terrains, the market is projected to be a growth proliferator for the industry in the coming time. The trends in the region indicate that horse riding is closely linked to tourism, hence, the demand for horse riding equipment will boost owning to consumers' changing lifestyles and eating habits.

The Asia-Pacific horse riding equipment market is expected to expand during the projected period. With the considerable growth of China's equestrian sector, China is predicted to acquire over half of the Asia-Pacific market share. The primary driver is rising popularity of horse racing across the region. Hence, increase in number of riders enhance the demand of horse riding equipment in the market.

The players operating in the horse riding equipment industry have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Antarès Sellier, Ariat International, Inc, Cavallo GmbH & Co. KG, Colonial Saddlery, Dainese, Decathlon S.A, Fabtron Inc, Georg Kieffer Sattlerwarenfabrik GmbH, HKM Sports Equipment GmbH, and Mountain Horse.

Key Market Developments:

Examples of product launches in the market

• In October 2022, Antares Sellier France launched a new range of products under its girths' category. This launch features anatomic foam padded girth and synthetic sheepskin girth. This launch expanded its product offering in the horse riding category.

Examples of collaboration in the market

• In January 2023, Ariat International, Inc., collaborated with Trevor Brazile, an American rodeo champion, to launch the Relentless Futurity collection. This collection will feature boots for competition, riding, and everyday wear. This is expected to expand its product range.

Examples of acquisition in the market

• In March 2022, Dainese Group was acquired by The Carlyle Group, which is a global investment firm. Through this acquisition, The Carlyle Group will support Dainese Group in international business expansion, through investment in direct-to-consumer distribution channels.

Examples of expansion in the market

• In July 2021, Decathlon SA launched its new store in Calcutta, India. With this launch, it is expected to expand its business presence in India.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current horse riding equipment market trends, estimations, and dynamics of the horse riding equipment market analysis from 2022 to 2032 to identify the prevailing horse riding equipment market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the horse riding equipment market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global horse riding equipment market forecast, trends, key players, market segments, application areas, and market growth strategies.

 Horse Riding Equipment Market Report Highlights