A hot roller, sometimes known as a hot curler, is heated in an electric chamber before being rolled into the hair. They are used to curl and straighten hair. Fine haired people are usually nervous when styling their hair since it is difficult to apply diverse styles on fine hair. It is also known as curl-resistant hair because it cannot keep curls for long periods of time. With the right techniques and products, however, delicate, straight strands can be transformed into lovely curls that last all day. Hot rollers give better results on fine hair than curling wands and irons. Surge in awareness of personal grooming and rise in aesthetic standards among women drive the growth of the hot rollers market.
COVID-19 Impact analysis
- Hair salons and spas are not deemed essential entities, and the government has ordered them to close down during the pandemic. The lockdown has had a significant impact on commercial end-user styling product orders.
- However, due to the work-from-home lifestyle, which has given users adequate time to search for and purchase their preferred product online, sales from the household sector is anticipated to witness an increase in online purchases of hair styling equipment.
- Job losses and a general decline in economic conditions have also harmed the purchasing capacity of the people, resulting in a decrease in their preferences for non-essential purchases.
Top Impacting Factors
- Hot rollers are in high demand among consumers who want to style their hair without causing damage to their hair. Consumer attitudes are shifting as they seek to reduce hair damage caused by overheating and chemical applications. As a result, consumer preferences are influenced by healthy hair style expectations, which drives the demand for hot rollers.
- Rise in disposable income of people and the demand for modern lives drive the expansion of hair styling items like hair rollers. Consumers now have more access to knowledge, specialists, and low-cost retail distribution channels, increasing indirect rivalry among firms to supply high-end items.
- In Western countries, the hair accessories business, particularly the hot rollers business, is seeing strong growth. As a result, companies in the hot rollers industry have sparked a price war, which has an indirect impact on value sales.
Market Trends
New product launches to flourish the market
Leading market participants have announced new goods with enhanced capabilities. They have made the required steps to improve device accuracy and overall operation. Remington T Studio Thermaluxe Setter includes 20 rollers and butterfly clips, which can be stored on the rollers. Another advantage is that the rollers may be stored upright and have a location to wrap the cable when not in use, making them less bulky. Using a selection of medium and large curlers, a person can create a range of styles based on their desired look.
Hairstyles that are bouncy and curly are becoming increasingly popular.
There has been a drastic increase in the knowledge of personal grooming in the recent years. Consumers are expected to achieve their desired look in a short amount of time due to surge in beauty standards and the latest advances in hair styling tools. In addition, the popularity of curly hair among women is on an increase, resulting in a significant demand for hot rollers.
Key Benefits of the Report:
- This study presents the analytical depiction of the hot rollers industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the hot rollers market share.
- The current market is quantitatively analyzed to highlight the hot rollers market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed hot rollers market analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the Report:
- Who are the leading market players active in the hot rollers market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is "Hot Rollers" Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "Hot Rollers" Market?
Hot Rollers Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Helen of Troy Ltd., Dyson Ltd., Spectrum Brands Inc., Calista Tools, Panasonic Corp., WAHL Clipper corp., Procter & Gamble Co., Coty Inc., Conair Corporation, Hamilton Beach Brands |
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