Allied Market Research


Household Care Market

Household Care Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by Nature and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Home Products

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Author's: | Roshan Deshmukh
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Cleaning and caring for one's home necessitates the use of home care items on a daily basis. They're utilized to keep homes tidy and create a pleasant atmosphere. Cleaning chemicals such as laundry detergents, bleaches, dishwashing soaps, and other household cleansers are referred to as domestic cleaning products. It gets rid of bacteria, dust, and other contaminants that might cause illnesses, illnesses, allergies, and viruses. Surfactants, solvents, preservatives, chlorine bleaches, and ethaphthalates are among the substances found in these goods. The majority of household cleaning supplies are liquid. They're sprayed on the area to be cleaned and then wiped away with a cloth. They work as disinfectants on the surface where they are applied, cleansing and sanitizing it in the process. Rapid urbanization, the adoption of contemporary lifestyles, the rise in disposable income, and the growing importance of personalized healthcare facilities are some of the key and critical aspects that are predicted to promote the growth of the home care products market in the coming years.


COVID-19 Impact analysis

  • Consumer behavior and the need for sanitization and cleaning products have been influenced by the COVID-19 epidemic, resulting in an increase in demand for home care products. Due to the spread of the coronavirus through surface contact, the usage of household cleaning disinfectants has increased. 
  • The temporary shutdown of manufacturing units affected the manufacture of home care goods, resulting in a drop in production and personnel. Distribution outlets such as supermarkets and retail outlets have closed as a result of the lockdown scenario and rules aimed to maintain social distance.
  • In the post-COVID-19 scenario, customers' desire to lower the risk of sickness, as well as the Centers for Disease Control and Prevention's recommendations for household cleaning and disinfection, are likely to drive demand for air purifiers, disinfectants, and other home care goods.

Top Impacting Factors

  • Home care items are essential for keeping maximum hygiene and ambiance in the home and are used on a regular basis. The desire to stay healthy and live in a disease-free environment has increased the popularity of home care products.
  • Following the COVID-19 pandemic, consumer demand for laundry, surface care, and toilet care products, both personal and commercial, exploded as people became more conscious of personal and household hygiene.
  • Changing product taxation rules, manufacturing affordable eco-friendly products, limited resources, and maintaining price-quality consistency will all likely stifle the home care products market's growth over the forecast period.
  • Increased usage of cleaning products, disease-free environment, rise in diseases caused by bacteria and other microbes, general health awareness, improved hygiene practices, increased R&D spending Demand for enticing ambiance, an increase in organic items Increasing social media presence, e-commerce, product odor variations, affordable items, eco-friendly items, and changing lifestyles are all factors to consider.
  • Because consumers are often drawn to new and creative products, they are unable to remain loyal to a single brand. Manufacturers are finding it increasingly difficult to cope with new items as customer behavior shifts. The market for household care goods is projected to be restrained by different consumer demands with increased expectations.

Market Trends

Increased household spending encourages people to adopt a healthier lifestyle.
Consumer concern about health and hygienic living, free of germs, bacteria, dust, and filth, has led to an increase in per capita spending on home care items. Furthermore, in recent years, there has been an increase in demand for air purifiers due to a growing awareness of the importance of indoor air quality, as well as growing concerns about the impacts of dirty air on people's overall well-being. 
By removing dust, pet dander, pollen, mold spores, and dust mite excrement, air purifiers help those with allergies. Consumers are increasingly asking for products with a strong pleasant odor, which causes vendors to differentiate their offerings in terms of packaging, quality, pricing, and fragrance during the last few years.
The debut of ARM & HAMMER by Church & Dwight Co. Inc. is a revolutionary, streamlined laundry solution that offers performance. Plastic and water usage are reduced. This product was designed with efficiency in mind, making it easier to transport, use, and store. It was accomplished in order to suit the needs of consumers looking for products that will help them manage their hectic lifestyles

Demand for home care products is on the rise.
Home care products are commonly used to care for the household as well as to meet people's health and well-being needs. A rise in germs, dirt, bacteria, and other surface pollutants has been connected to a range of diseases and ailments in recent years. As a result of product development and invention, new techniques to maintain home hygiene have emerged.
Cleaning and the use of home care products has become easier thanks to the development of new technology gadgets that use disinfectants and cleaners. The popularity of fragrance-controlling products has skyrocketed, and it now ranks #1 among home care products.   

Key Benefits of the Report

  • This study presents the analytical depiction of the household care industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the household care market share.
  • The current market is quantitatively analyzed to highlight the household care market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed household care market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

  • Who are the leading market players active in the household care market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is "Household Care" Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the "Household Care" Market?

Household Care Market Report Highlights

Aspects Details
By Product Type
  • Air Care
  • Toilet Care
  • Surface Care
  • Home Insecticides
  • Laundry Care
  • Others
By Nature
  • Organic
  • Conventional
By Distribution Channel
  • Supermarket/Hypermarket
  • Convenience Store
  • Online Stores
  • Others
By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, France, UK, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Elixir Home Care Pvt. Ltd, Unilever, Church & Dwight Co Ltd., Goodmaid Chemicals Corporation, The Clorox Company, Henkel AG & Company, The Procter & Gamble Company, S.C. Johnson & Son, Inc, Reckitt Benckiser Group Plc, Kao Corp.

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Household Care Market

Global Opportunity Analysis and Industry Forecast, 2023-2032