The global household vacuum cleaners market size was valued at $15,313.3 million in 2020 and is estimated to reach $29,133.8 million by 2031, registering a CAGR of 6.1% from 2022 to 2031.
Household vacuum cleaners are electrical appliances utilized to clean floors and carpets using suction. Vacuum cleaners are available in different sizes and models, including handheld devices, battery-powered, central vacuum cleaners, and others. The household vacuum cleaners market is a part of the household appliances industry, which grows steadily owing to the increase in purchasing power, the rise in health & hygiene concerns, and growth in working population.
The market is driven by high disposable income, better infrastructural facilities, and the rise in demand for automated & less time-consuming cleaning solutions. Increase in urban population and improved standards of living in developing economies supplement the household vacuum cleaners market growth. Increase in tech-savvy population and innovation in conventional household vacuum cleaners are expected to boost the demand for energy-efficient products in the household vacuum cleaners market.
Vacuum cleaners help improve efficiency and are eco-friendly in nature, thus preventing dust allergies in asthma patients. However, low awareness in remote areas and high energy consumption inhibit the growth of the market. Manufacturers have developed small handheld and robotic cleaners to tackle this situation. EU regulation, that restricts the usage of vacuum cleaners above 900 watts, is also expected to affect the sales of the powerful upright, canister, and drum vacuum cleaners in the European market.
According to the household vacuum cleaners market analysis, the household vacuum cleaners market is segmented into product, type, sales type, and region. On the basis of product, the market is categorized into upright, canister, central, drum, wet/dry, robotic, and others. On the basis of type, it is bifurcated into corded and cordless. On the basis of sales channel, it is segregated into online and offline. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Netherlands, Spain, Russia and Rest of Europe), Asia-Pacific (China, Australia, Japan, South Korea, India and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia and Rest of LAMEA).
Canister segment helds the major share of 29.9% in 2020
According to the household vacuum cleaners market trends, on the basis of product, the upright segment was the highest contributor to the market, with $3,896.3 million in 2020, and is estimated to reach $6,287.8 million by 2031, at a CAGR of 4.5% during the forecast period. Upright vacuum cleaners are useful in big houses as they cover large surface areas. Upright cleaners are conventional vacuum cleaners that are adopted since earlier days. People are increasingly buying upright vacuum cleaner to improve health standards and to introduce a high level of cleaning precision in household chores. The upright segment gained major share in the global household vacuum cleaners market due to reasons such as small size, ability to cover large surface area, and high suction power.
According to type, the cordless segment was the highest contributor to the market, with $10,698.2 million in 2020 and is estimated to reach $19,547.5 million by 2031, at a CAGR of 5.7% during the forecast period. The cordless household vacuum cleaners work on batteries and are multi-functional, flexible, fast, which make them extremely agile over corded vacuum cleaners. Moreover, unlike corded vacuum cleaners, cordless cleaners are less bulky and can be transported easily and thus, they are convenient for use. Thereby, cordless vacuum cleaners have gained major popularity in the household sector.
Cordless segment helds the major share of 69.9% in 2020
According to sales type, the offline segment was the valued at $10,735.3 million in 2020 and is estimated to reach $19,414.5 million by 2031, at a CAGR of 5.6% during the forecast period. Offline mode of sale covers superstores, hypermarkets, retail shops, and door-to-door selling. Conventional retail stores are expected to be the mainstream option for shopping in the forecast period, although the growth rate is expected to be slow. Consumers still seek for deep product knowledge, especially for house appliances, before making any purchases. Hence, retailers can enhance the consumers experience by offering ‘something more’ than what the consumer is expecting. Furthermore, the tangible benefits offered by the offline mode of sales channel, such as, experience of the product, the fundamental trust maintained with the retailer, and product knowledge provided by salesmen, have boosted the sales growth. Thus above factors are likely boost the growth of the market through the offline segment.
According to the household vacuum cleaners market opportunities, region wise, Asia-Pacific garnered the major household vacuum cleaners market share in 2020, and is expected to maintain its market share throughout household vacuum cleaners market forecast period. This is majorly attributed to the rise in consumer preference to switch from conventional cleaning techniques to automated cleaning solutions. The rise in disposable income and growth in awareness about benefits of vacuum cleaners are other factors that contribute to the market growth.
By Sales Type
Offline segment helds the major share of 70.1% in 2020
The players operating in the global household vacuum cleaners industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market.
The key players profiled in this report include Bissell, Inc., Dyson Ltd., Electrolux AB, Haier, Electronics Group Co., Ltd., iRobot Corporation, Koninklijke Philips N.V., LG Electronics, Inc., Miele & Cie. KG, Panasonic Corporation, and Samsung Electronics Co., Ltd..
Asia Pacific region helds the major share of 33.7% in 2020
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2031 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the Household vacuum cleaners market.
Household Vacuum Cleaners Market Report Highlights
By Sales Type
The rise in demand for automation has revolutionized the adoption of vacuum cleaners in household cleaning chores. The global market is expected to receive a boost owing to the advent of technologies such as introduction of robotic vacuum cleaners and small, portable cleaners. Modular robotic cleaners have the ability to adapt the environment in which they oeprate. They consist of robotic modules, which are programmed and are equipped with route mapping sensors. These technologies are in the initial stage of development and are mainly manufactured in developed countries where adoption of robotic technology is high. However, further innovation of these technologies is expected to provide significant growth opportunities in the market. Canister and drum cleaners are also adopted in the majority of countries as it is a old product in the market and customers are thorough with the functioning of these cleaners. Major players in the market develop affordable, small, compact, and energy-efficient vacuum cleaning solutions to reach a wider customer base. The upright and canister cleaners are expected to dominate the household vacuum cleaners market and are estimated to maintain their dominance during the forecast period.
However, the demand from the working population for time saving appliances and convenience increases, and newer designs are being explored with customized robotics solutions. Application of robotic vacuum cleaners for cleaning solutions by elderly people, physically disabled, and working populace is expected to facilitate the demand further. Vendors are developing specialized solutions for small and medium-sized houses to meet their specific household cleaning requirements. The market is expected to be driven by the growing adoption of convenient cleaning solutions. The rise in demand for automation and high prices of household labor is expected to supplement market growth. Leading players aim to explore new technologies and applications to meet the growing demands from customers. Product launches are expected to enable them to enhance their product portfolios and expand into different geographies.