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Hyaluronic Acid Serums Market

Hyaluronic Acid Serums Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Molecular Weight, by Gender, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Personal care and cosmetic

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Author's: Aniket Kadam | Roshan Deshmukh
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Hyaluronic Acid Serums Market Research, 2031

The global Hyaluronic Acid Serums Market Size was valued at $239.6 million in 2021, and is projected to reach $399.5 million by 2031, growing at a CAGR of 5.4% from 2022 to 2031.

Hyaluronic Acid Serums Market

A naturally occurring chemical, hyaluronic acid is typically found in the skin, eyes, and joints, but is also present in nearly all other fluids and tissues. The skin contains about 50% of the body's total supply of hyaluronic acid. The hydration and flexibility of the skin depend on hyaluronic acid. However, hyaluronic acid's molecular weight and concentration both significantly decrease with age. Due to this, hyaluronic acid has undergone extensive study and development to become a potent active component in serums, moisturizers, and other cosmetic products.

Skin serums are being created by companies more and more, and the need for hyaluronic acid-based anti-aging products as well as rising consumer health consciousness are expected to fuel market expansion. Various strategic partnerships are being formed by market participants to broaden their geographic reach and boost profitability.

The market is analyzed on the basis of type, molecular weight, gender, distribution channel, and region. By type, the market is divided into facial care and hair care. Further, facial care is segmented into hydrolyzed hyaluronic acid, sodium hyaluronate, and sodium acetylated hyaluronate. By molecular weight, the market is divided into high molecular weight, medium molecular weight, and low molecular weight. By gender, the market is divided into men, women, and unisex. By distribution channel, it is classified into supermarkets/hypermarkets, drug stores/pharmacies, specialty stores, and online sales channel. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Hyaluronic Acid Serums Market by Type

The facial care segment, as per type, dominated the global hyaluronic acid serum market in 2021 and is anticipated to maintain its dominance throughout the Hyaluronic Acid Serums Market Forecast. As the anti-aging population has increased, particularly in developed countries like the U.S. and Canada, so has the use of facial care products. On the other hand, products with unique ingredients and formulae would provide market players with a large amount of opportunity for growth. Increased personal care product spending per person in fast-emerging countries like China, South Korea, India, and Indonesia, as well as rising population levels and rapid urbanization, are all contributing factors to the growth of the facial care segment.

Hyaluronic Acid Serums Market by Molecular Weight

The high molecular weight had the dominating Hyaluronic Acid Serums Market Share. This variety of hyaluronic acid is the most prevalent one used in skincare products. The least capable of penetrating the skin is hyaluronic acid, which has a molecular weight of up to 1,500,000 Daltons. High-molecular-weight hyaluronic acid is the least expensive and most frequently found in skincare products, but it is also the least effective.

Hyaluronic Acid Serums Market by Gender

The men segment exhibits the fastest Hyaluronic Acid Serums Market Growth. Hyaluronic acid serums and other types of serums have been introduced to the market as men's interest in skin care products has increased. Hyaluronic acid serums for hair care products are therefore more well-liked by men because they aid in the treatment and prevention of scalp issues.

Hyaluronic Acid Serums Market by Distribution Channel

The specialty stores segment had the dominating Hyaluronic Acid Serums Market Share. A specialty store's emphasis on one group of products is one of its main advantages. The subject of the store's designated specialization provides owners and staff with the chance to gain information and establish a reputation for knowledge and selection. An enthusiast who can't find a specific product at a regular retailer may be drawn to a specialty store since it can stock more products in its niche. Specialty shops can also serve as hubs for enthusiasts, particularly if the proprietors host events and exhibit their products.

Hyaluronic Acid Serums Market by Region

Region-wise, Europe dominated the Hyaluronic Acid Serums Industry with the largest share during the Hyaluronic Acid Serums Market Forecast period. The demand for personal care goods has increased due to the growing penetration of skin care products in this region, particularly in Germany and France. A rise in skin disorders such acne, pimples, open pores, and black heads is expected to lead to an increase in Hyaluronic Acid Serums Market Demand during the projected period.

By gaining a lot of followers of beauty enthusiasts on social media platforms like Instagram, YouTube, and others, beauty influencers are redefining how the skincare and cosmetics sector operates. Influencer marketing is becoming more popular among top beauty firms who are trying to attract future beauty enthusiasts, or beauty consumers. In the U.S., a lot of beauty influencers and bloggers produce material and videos with beauty tutorials while also endorsing brands. They act as a crucial middleman in influencing consumers' selections for potential companies as a result. Therefore, all the efforts made by social media influencers in the beauty industry are probably going to give firms a competitive edge. Key players will have several options to produce profitable profits and fuel the industry because of increased brand awareness on social media and through online sales channels.

As awareness of the importance of a healthy scalp in producing shiny, lustrous hair is growing, so does consumer interest in hair care products. As a result, people are now more interested in hair care products since they want to improve their hair's strength and elasticity while also restoring its health. Sales of hair serums for use after washing are quickly rising as the need for hair care products rises. Due to a great emphasis on self-grooming, serum use is much higher among women between the ages of 20 and 30 years. A desire for innovative solutions that assist quick and easy hair and hygiene care has also arisen because of consumers' fast-paced lifestyles. In turn, this produces the long-term potential for companies to make significant profits.

While supporting the company in contacting a small number of people, social media only moves in the direction of smaller-scale influencers. Various other social groups are not impacted by these advertisements. The company will yet be able to reach a huge audience if it does take place. Influencers and well-known people never want to promote a product or service on social media. Additionally, because of this, consumers are led to believe that the goods must be valuable and appealing. However, due to the growing influencer population, many people can come to assume that the product is not worth purchasing. In turn, this factor is restricting the market's global Hyaluronic Acid Serums Market Growth.

Both men and women regularly use a variety of hair care products, including serums. On the other hand, excessive use can harm hair because of the synthetic chemicals added to these products, which can lead to the loss of natural oil and excessive drying of the scalp, increasing the number of split ends. Similarly, a lot of people utilize hair masks rather than hair serums. These products nourish the hair and scalp naturally and are readily available. They are also herbal in nature. In the upcoming years, the leaders of the sector may face substantial difficulties due to the high cost of several hair serums and the stagnant economic conditions of various nations.

Urbanization and the rise of more educated customers have fueled the corporate lifestyle, particularly in emerging markets such as China and India. This has increased young people's desire for personal care and cosmetic products like hair serums. These products have become highly popular among young people since they make them look appealing and distinctive. Consumer demand for personal care and beauty products has been on the rise in recent years, and this Hyaluronic Acid Serums Market Trends is predicted to continue during the forecast period.

In the upcoming years, e-commerce and online purchasing may present opportunities for market players. A wide range of advantages come with online purchasing, including quick access to a larger assortment of goods and services. Consumers are mostly drawn to online shopping because of the large selection of goods that are readily available. Other elements that boost customer adoption of online purchasing include the simplicity of the payment method and the absence of any financial theft risk. The primary growth factor for online shopping is the rising use of cellphones and the internet. Beyond the physical stores, e-commerce has grown to be essential for the players in order to expand their sales and customer globally.

The major players analyzed for the hyaluronic acid serums industry are Anika Therapeutics, Inc., Biocrown Biotechnology Co, DIME Beauty Co, Dr. Dennis Gross, Drunk Elephant (Shiseido), First Aid Beauty (P&G), Glossier, Hyalogic, La Roche-Posay, Maruha Nichiro, Inc., Paula's Choice, Peach & Lily, Salix Pharmaceuticals, Season Cosmetics Co, Seikagaku Corporation, SkinCeuticals, SkinMedica (Allergan), Smith & Nephew Plc, The Ordinary, and Vichy. Key players operating in the hyaluronic acid serum market have adopted product launch, business expansion, and mergers & acquisitions as key strategies to expand their hyaluronic acid serum market share, increase profitability, and remain competitive in the market.

The report offers a thorough Hyaluronic Acid Serums Market Analysis with detailed study of various aspects of the market such as market dynamics, vital segments, major regions, key players, and competitive landscape. The report provides a clear picture of the current market situation and future trends of the Hyaluronic acid serum market based on the impact of various market dynamics and vital forces influencing the market. The drivers and opportunities in the market contributing to the market growth are acknowledged in the market dynamics. Besides, challenges and restraints that hold potential to hamper the market growth are also premeditated in the Hyaluronic Acid Serums Market. Porter's five forces analysis is delivered through the report which precisely highlights the effects of key forces on the Hyaluronic Acid Serums Market. The report offers Hyaluronic Acid Serums Market Size and estimations analyzing Hyaluronic acid serum market through various segments.

In addition, the report includes geographical market analysis of these segments. Each segment entailed in the report is studied at regional and country level as well to provide complete coverage of Hyaluronic Acid Serums Market. The report categorizes the Hyaluronic acid serum market into four major regions including North America, Europe, Asia-Pacific, and LAMEA. These regions are further sub-categorized into countries to cover Hyaluronic acid serum market scenario across in respective regions. Furthermore, the report covers competitive scenario of the Hyaluronic Acid Serums Market. The key players operating in the Hyaluronic acid serum market are studied in the report to understand their current market position and competitive strengths in the industry.

The report profiles 15 key companies. Moreover, the company profiles include various data-points such as company overview, company executives, recent financials of the company, major growth strategies espoused by company, new initiatives and advancements by company to sustain and mend their position in the Hyaluronic Acid Serums Market, and others.


Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hyaluronic acid serums market analysis from 2021 to 2031 to identify the prevailing hyaluronic acid serums market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the hyaluronic acid serums market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global hyaluronic acid serums market trends, key players, market segments, application areas, and market growth strategies.

Hyaluronic Acid Serums Market Report Highlights

Aspects Details
Market Size By 2031

USD 399.5 million

Growth Rate

CAGR of 5.4%

Forecast period

2021 - 2031

Report Pages


By Type
  • Facial Care
    • Hydrolyzed hyaluronic acid
    • Sodium hyaluronate
    • Sodium acetylated hyaluronate
  • Hair Care
By Molecular Weight
  • High Molecular Weight
  • Middle Molecular Weight 
  • Low Molecular Weight
By Gender
  • Men
  • Women
  • Unisex
By Distribution Channel
  • Supermarkets/hypermarkets
  • Drug stores/pharmacies
  • Specialty stores
  • Online sales channel
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Poland, Finalnd, Netherlands, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa,, Argentina, Saudi Arabia, Israel, UAE, Chile, Rest of LAMEA)
Key Market Players

Glossier, Inc., Season Cosmetics Co, Biocrown Biotechnology Co., Ltd., First Aid Beauty Ltd., AUG Pharma, Peter Thomas Roth Labs LLC., Shiseido Company, Limited, La Roche-Posay Laboratoire Dermatologique, Pella Pharmaceuticals Co., Paula's Choice, LLC., Hyalogic, LLC., Dime Beauty Co., LLC, Skinfix Inc., Peach and Lily, Inc., Dr. Dennis Gross Skincare, LLC

Analyst Review

It is a group of sugar molecules called polysaccharides. These molecules work to cushion and lubricate, and they’re found naturally in the body’s connective tissues. Over time, the human body’s stores of hyaluronic acid decline. Age is one reason, but environmental factors such as smoking, and air pollution also accelerate this process.

Among the general populous, internet/online retailing and pharmacies are among the most preferred retail formats through which consumers buy skin care products. These stores act as a marketing tool, which assists in building an impressive premium image and increases brand exposure to a wide variety of products. Therefore, the retail market expansion is a significant factor contributing to the growth of the hyaluronic acid serum market.

In addition, there is ingestible hyaluronic acid, which is a capsule containing the active ingredient. According to a study published in Clinical, Cosmetic, and Investigational Dermatology in July 2017, taking a supplement will keep hyaluronic acid levels stable and the effects will last. And it appears to be effective: The researchers discovered that taking 120 milligrams of hyaluronic acid per day for 12 weeks improved skin wrinkles and overall skin condition. As a result, the availability of alternatives is likely to stymie the growth of the hyaluronic acid serum market.

The key players are launching smart packaging in order to provide durable products with zero side effects due to environmental factors. For instance, LovelySkins has introduced new packaging for its Vichy LiftActiv Supreme 1.5% Hyaluronic Acid Face Serum & Wrinkle Corrector, which is intended to provide additional protection before the products even come into contact with the skin.

When skin care products are stored in your bathroom, they can begin to degrade in quality in a variety of ways. One risk is that bacteria from your hands or fingers will contaminate the product. Another factor is air exposure, which can cause active ingredients like vitamin C to oxidize and lose potency.

Vichy's new serum bottle is designed to reduce oxidation caused by common bathroom elements, ensuring key ingredients remain as pure and potent as possible, ensuring maximum efficacy from these formulas. With a new and improved applicator inspired by pharmaceutical-grade packaging that protects products from air exposure before dispensing, the user is also protected from contamination before the products even leave the bottle.

Author Name(s) : Aniket Kadam | Roshan Deshmukh
Frequently Asked Questions?

The hyaluronic acid serum market valued for $239.60 million in 2021 and is estimated to surpass $399.50 million by 2031, exhibiting a CAGR of 5.4% from 2022-2031.

From 2022-2031 would be forecast period in the market report

$239.60 million is the market value of Hyaluronic Acid Serums market in 2021.

2021 is base year calculated in the Hyaluronic Acid Serums market report

The top companies hold the market share in Hyaluronic Acid Serums market are Anika Therapeutics, Inc., Biocrown Biotechnology Co, DIME Beauty Co, Dr. Dennis Gross, Drunk Elephant (Shiseido), First Aid Beauty (P&G), Glossier, Hyalogic, La Roche-Posay, Maruha Nichiro, Inc.,

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Hyaluronic Acid Serums Market

Global Opportunity Analysis and Industry Forecast, 2021-2031