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Hybrid Devices Market by Type (Convertible hybrid devices and Detachable hybrid devices) and Screen Size (Less than 12 inches, 12 inches to 15 inches and Greater than 15 inches) - Global Opportunity Analysis and Industry Forecast, 2014 - 2022
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IC_161506
Pages: 120
Jun 2016 | 3345 Views
 
Author(s) : Seapee Bajaj
Tables: 27
Charts: 63
 

Hybrid Devices Market Outlook - 2022

Hybrid devices are the devices that associate the productivity and functionalities of a laptop with similar functionality of a tablet in a single device. These devices are differentiated into convertible and detachable hybrid dices. The convertible hybrid devices come with a functionality of converting the device into a tablet by rotating, sliding or folding the keyboard behind or within a framework. A detachable hybrid device portrays the ability to disengage its keyboard and function as a lightweight tablet PC without the need to carry the additional weight of the keyboard. The global hybrid devices market size was $5.10 billion in 2014 and is expected to reach $30.92 billion by 2022, growing with a lucrative CAGR of 25.6% over the forecast period 2016 - 2022.

Hybrid Devices Market Overview

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Earlier, desktops and laptops were given utmost importance owing to the presentation of information and other generic features such as accuracy, efficiency, and productivity. This is expected to create ample opportunities for the growth of hybrid devices market in coming years. However, technological developments in functionalities and mobility of computers have led to the end users switching from traditional to hybrid devices. In 2013, several Original Equipment Manufacturers (OEMs) introduced 2-in-1 devices, also known as hybrids, swivels, or laplets that could be used both as a personal computer (PC) and a tablet. Hybrid devices are preferred over other devices majorly due to their functionalities such as lightweight nature and ease of use. Laptop tablet, hybrid models are creating greater opportunities for the hybrid devices industry globally.

Hybrid Devices Market by Type

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In 2014, the detachable hybrid devices accumulated to the highest revenue-contribution, however, the convertible devices are expected to portray the fastest CAGR growth, during the hybrid devices market forecast period. Although convertibles hybrid devices are heavier than the detachable ones, continuous efforts are being made to make them sleeker, slimmer, and lighter by market players including Microsoft. As compared with the convertibles, the market for detachable segment is expected to grow owing to their simplicity and light weight. The detachable hybrid devices are being manufactured with detachable hinges, adjustable stands, and a design best-suited for higher productivity and portability. The ability of the device to transform itself into a lightweight and ultraportable tablet is a driving force for the increasing growth rate of the detachable devices. In addition, these factors help detachable hybrid devices market opportunity for expansion in the personal use segment. Moreover, businessmen, employees, and students who travel with their devices frequently, usually opt for detachable devices owing to the need of a powerful, lightweight hybrid with higher productivity on the go.

Hybrid Devices Market by Screen Size

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Factors such as growing demand for devices with longer battery life, and acceptance of hybrid devices for enterprise mobility drive the hybrid devices market. Hybrid devices comes with powerful processors, some devices employ Atom quad-core processors. Atom quad-core processors instantly launch apps and widgets without exhausting the battery life of the device.  Further, hybrid devices provide exceptional features for business users such as effortless touch input for browsing, reviewing, presenting, and collaborating files and documents. Moreover, the devices portray longer battery life, faster wake times, built-in security features, and remote manageability that are ideal for enterprise mobility. In addition, use of touchscreen technology is expected to fuel the growth of the market. The touchscreen technology enables quicker, simpler, and intuitive navigation. However, higher price compared with other computing devices is the major factor that impede the hybrid devices market growth.

The global market is segmented on the basis of type, screen size, end user, and geography. Based on type, the hybrid devices market segmentation includes convertible devices and detachable devices. The detachable segment dominated the overall hybrid devices market share in 2014 and is expected to continue this trend during the forecast period.

Hybrid Devices Market Regional Analysis

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Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA. For hybrid devices market, North America region is expected to contribute to significant market share.

The hybrid devices are comparatively more expensive than laptops and tablets. The accessories, build material (magnesium, aluminum among others), processors, sensors, and storage space add an additional cost to the overall price of the hybrids devices. These factors are expected to limit the market growth up to certain extent. Further hybrid devices, especially the convertible ones, are too heavy to use as a tablet because of the extra bulk of the attached keyboard. Moreover, the build materials used in the hybrids such as magnesium, aluminum, and others make the device heavier. Nonetheless, the major companies are overcoming this restraint by manufacturing lighter devices. One of the major hybrid devices market trends observed is preference given by user to more portable and smaller hybrid device with screen size less than 12 inches.

In convertible hybrid devices, the keyboard can be rotated, slid, or folded behind or within a chassis. Detachable hybrid devices are those with detachable keyboards that function as lightweight tablet devices. Based on screen size, the hybrid devices market is divided into three categories: less than 12 inches, 1215 inches, and greater than 15 inches. Further, the market is segmented based on end users which are sub segmented into personal use, IT & Telecom, and others (retail, healthcare, educational institutions, and government).

The key players operating in the hybrid devices market are ASUSTeK Computer Inc., Lenovo, HP Development Company, L.P., Microsoft, Dell Inc., Toshiba Corporation, Samsung Corporation, Acer Inc., Fujitsu Ltd., and LG Corporation.

Key Benefits for Hybrid Devices Market:

  • This study presents the global hybrid devices market analysis with current and future trends and market share to determine the investment pockets in the market.
  • The report determines the overall attractiveness and profitable trends of the market.
  • The report throws light on information regarding key drivers, restraints, and opportunities with impact analysis.
  • The hybrid devices market report quantitatively analyzes current market and presents a forecast for the years 20142022, which highlights the financial appetency of the market.
  • Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
  • Porter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the hybrid devices market.

Hybrid Devices Key Market Segments:

By Type

  • Convertible hybrid devices
  • Detachable hybrid devices

By Screen Size

  • Less than 12 inches
  • 12 inches to 15 inches
  • Greater than 15 inches

By End User

  • Personal use
  • IT & Telecom
  • Others (Retail, Healthcare, Educational Institutions and Government)

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • The Middle East
    • Africa

Key Market Players Profiled in the Report

  • ASUSTeK Computer Inc.
  • Lenovo
  • HP Development Company, L.P.
  • Microsoft
  • Dell Inc.
  • Toshiba Corporation
  • Samsung Corporation
  • Acer Inc.
  • Fujitsu Ltd
  • LG Corporation
  • Top of Form
 

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors

3.2.1.1 Bigger screens and faster speed than tablets
3.2.1.2 Increasing acceptance of hybrid devices for enterprise mobility
3.2.1.3 Use of touchscreen technology
3.2.1.4 Constricted keyboards
3.2.1.5 Use of Wireless Display (WiDi) technology
3.2.1.6 Switching to Android OS

3.2.2 Top winning strategies
3.2.3 Top investment pockets

3.3 Value chain analysis
3.4 Porters five forces analysis

3.4.1 More concentrated suppliers and low supplier power for similar components have led to moderate bargaining power among suppliers
3.4.2 Price-sensitive buyers and minimal switching costs have led to high bargaining power among buyers
3.4.3 Difficulty in accessing distribution channel and well-known brand names have led to low threat of new entrants in the market
3.4.4 Low switching costs and inferior substitute performance have led to moderate threat of substitutes in the market
3.4.5 Numerous competitors and severe price competition have led to high rivalry in the market

3.5 Market share analysis, 2015 (%)
3.6 Drivers

3.6.1 High demand for devices with longer battery life
3.6.2 Increasing acceptance of hybrid devices for enterprise mobility
3.6.3 Use of touchscreen technology

3.7 Restraints

3.7.1 Higher price compared with other computing devices
3.7.2 Heavy weight
3.7.3 Constricted keyboards

3.8 Opportunities

3.8.1 Use of WiDi technology
3.8.2 Switching to Android OS

CHAPTER 4 WORLD HYBRID DEVICES MARKET, BY TYPE

4.1 Convertible hybrid devices

4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast

4.2 Detachable hybrid devices

4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast

CHAPTER 5 WORLD HYBRID DEVICES MARKET, BY SCREEN SIZE

5.1 Less than 12 inches

5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast

5.2 12 inches to 15 inches

5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast

5.3 Greater than 15 inches

5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Market size and forecast

CHAPTER 6 WORLD HYBRID DEVICES MARKET, BY END USER

6.1 Personal use

6.1.1 Key market trends
6.1.2 Key drivers and opportunities
6.1.3 Market size and forecast

6.2 IT and telecom

6.2.1 Key market trends
6.2.2 Key drivers and opportunities
6.2.3 Market size and forecast

6.3 Others (Retail, Healthcare, Educational Institutions, Government)

6.3.1 Key market trends
6.3.2 Key drivers and opportunities
6.3.3 Market size and forecast

CHAPTER 7 WORLD HYBRID DEVICES MARKET, BY GEOGRAPHY

7.1 North America

7.1.1 Key market trends
7.1.2 Key growth factors and opportunities
7.1.3 Market size and forecast
7.1.4 U.S.

7.1.4.1 Market size and forecast

7.1.5 Canada

7.1.5.1 Market size and forecast

7.1.6 Mexico

7.1.6.1 Market size and forecast

7.2 Europe

7.2.1 Key market trends
7.2.2 Key growth factors and opportunities
7.2.3 Market size and forecast
7.2.4 Germany

7.2.4.1 Market size and forecast

7.2.5 U.K.

7.2.5.1 Market size and forecast

7.2.6 France

7.2.6.1 Market size and forecast

7.2.7 Russia

7.2.7.1 Market size and forecast

7.2.8 Rest of Europe

7.2.8.1 Market size and forecast

7.3 Asia-Pacific

7.3.1 Key market trends
7.3.2 Key growth factors and opportunities
7.3.3 Market size and forecast
7.3.4 China

7.3.4.1 Market size and forecast

7.3.5 Japan

7.3.5.1 Market size and forecast

7.3.6 India

7.3.6.1 Market size and forecast

7.3.7 Australia

7.3.7.1 Market size and forecast

7.3.8 Rest of Asia-Pacific

7.3.8.1 Market size and forecast

7.4 LAMEA

7.4.1 Key market trends
7.4.2 Key growth factors and opportunities
7.4.3 Market size and forecast
7.4.4 Latin America

7.4.4.1 Market size and forecast

7.4.5 Middle East

7.4.5.1 Market size and forecast

7.4.6 Africa

7.4.6.1 Market size and forecast

CHAPTER 8 COMPANY PROFILES

8.1 ASUSTeK Computer Inc.

8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments
8.1.5 SWOT analysis

8.2 Lenovo

8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic moves and developments
8.2.5 SWOT analysis

8.3 HP Development Company, L.P.

8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic moves and developments
8.3.5 SWOT analysis

8.4 Microsoft Corporation

8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments
8.4.5 SWOT analysis

8.5 Dell Inc.

8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic moves and developments
8.5.5 SWOT analysis

8.6 Toshiba Corporation

8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves & developments
8.6.5 SWOT analysis

8.7 Samsung Electronics Co., Ltd.

8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Key strategies and developments
8.7.5 SWOT analysis

8.8 Acer Inc.

8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Business performance
8.8.4 Strategic moves and developments
8.8.5 SWOT analysis

8.9 Fujitsu Limited

8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Strategic moves and developments
8.9.5 SWOT analysis

8.10 LG Corporation

8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 Strategic moves and developments
8.10.5 SWOT analysis

List of Tables

TABLE 1 WORLD HYBRID DEVICES MARKET, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 2 CONVERTIBLE HYBRID DEVICES MARKET, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 3 DETACHABLE HYBRID DEVICES MARKET, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 4 LESS THAN 12 INCHES HYBRID DEVICES MARKET, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 5 12 INCHES 15 INCHES HYBRID DEVICES MARKET, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 6 GREATER THAN 15 INCHES HYBRID DEVICES MARKET, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 7 PERSONAL USE HYBRID DEVICES MARKET REVENUE, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 8 IT AND TELECOM HYBRID DEVICES MARKET REVENUE, BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 9 OTHER HYBRID DEVICES MARKET REVENUE, BY TYPE, 2015 - 2022 ($MILLION)
TABLE 10 NORTH AMERICA HYBRID DEVICES MARKET, BY TYPE, 2015 - 2022 ($MILLION)
TABLE 11 NORTH AMERICA HYBRID DEVICES MARKET, BY COUNTRY, 2015 ($MILLION)
TABLE 12 EUROPE HYBRID DEVICES MARKET, BY TYPE, 2015 - 2022 ($MILLION)
TABLE 13 ASIA-PACIFIC HYBRID DEVICES MARKET, BY TYPE, 2015 - 2022 ($MILLION)
TABLE 14 LAMEA HYBRID DEVICES MARKET, BY TYPE, 2015 - 2022 ($MILLION)
TABLE 15 ASUSTEK COMPUTER INC.: COMPANY SNAPSHOT
TABLE 16 LENOVO: COMPANY SNAPSHOT
TABLE 17 HP DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT
TABLE 18 MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 19 DELL INC.: COMPANY SNAPSHOT
TABLE 20 TOSHIBA CORPORATION: COMPANY SNAPSHOT
TABLE 21 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 22 ACER INC.: COMPANY SNAPSHOT
TABLE 23 FUJITSU LIMITED: COMPANY SNAPSHOT
TABLE 24 LG CORPORATION: COMPANY SNAPSHOT

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES IN HYBRID DEVICES
FIG. 3 TOP WINNING STRATEGY ANALYSIS
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS OF HYBRID DEVICES MARKET
FIG. 6 PORTERS FIVE FORCES ANALYSIS
FIG. 7 MARKET SHARE ANALYSIS OF HYBRID DEVICES COMPANIES, 2015 (%)
FIG. 8 U.S. HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 9 CANADA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 10 MEXICO HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 11 EUROPE HYBRID DEVICES MARKET, BY COUNTRY, 2015 ($MILLION)
FIG. 12 GERMANY HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 13 U.K. HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 14 FRANCE HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 15 RUSSIA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 16 REST OF EUROPE HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 17 ASIA-PACIFIC HYBRID DEVICES MARKET, BY COUNTRY, 2015 ($MILLION)
FIG. 18 CHINA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 19 JAPAN HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 20 INDIA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 21 AUSTRALIA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 22 REST OF ASIA-PACIFIC HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 23 LAMEA HYBRID DEVICES MARKET, BY COUNTRY, 2014, ($MILLION)
FIG. 24 LATIN AMERICA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 25 MIDDLE EAST HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 26 AFRICA HYBRID DEVICES MARKET REVENUE, 2014 - 2022 ($MILLION)
FIG. 27 ASUSTEK COMPUTER INC.: NET REVENUE, 2012 - 2015($MILLION)
FIG. 28 ASUSTEK COMPUTER INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 29 ASUSTEK COMPUTER INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 30 ASUSTEK COMPUTER INC.: SWOT ANALYSIS
FIG. 31 LENOVO: NET REVENUE, 2012 - 2015($MILLION)
FIG. 32 LENOVO: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 33 LENOVO: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 34 LENOVO: SWOT ANALYSIS
FIG. 35 HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, 2012 - 2015 ($MILLION)
FIG. 36 HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, BY BUSINESS SEGMENT, 2015 (%)
FIG. 37 HP DEVELOPMENT COMPANY, L.P.: SWOT ANALYSIS
FIG. 38 MICROSOFT CORPORATION: NET REVENUE, 2012 - 2015 ($MILLION)
FIG. 39 MICROSOFT CORPORATION: NET REVENUE, BY BUSINESS SEGMENTS, 2015 (%)
FIG. 40 MICROSOFT CORPORATION: SWOT ANALYSIS
FIG. 41 DELL INC.: NET REVENUE, 20122013 ($MILLION)
FIG. 42 DELL INC.: NET REVENUE, BY BUSINESS SEGMENT, 2013 (%)
FIG. 43 DELL INC.: SWOT ANALYSIS
FIG. 44 TOSHIBA CORPORATION: NET REVENUE, 2012 - 2015($MILLION)
FIG. 45 TOSHIBA CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 46 TOSHIBA CORPORATION: NET REVENUE, BY BUSINESS SEGMENT, 2015 (%)
FIG. 47 TOSHIBA CORPORATION: SWOT ANALYSIS
FIG. 48 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, 2012 - 2014 ($MILLION)
FIG. 49 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY BUSINESS SEGMENT, 2014 (%)
FIG. 50 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 51 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS
FIG. 52 ACER INC.: NET REVENUE, 2012 - 2014 ($MILLION)
FIG. 53 ACER INC.: NET REVENUE, BY DIVISION, 2014 (%)
FIG. 54 ACER INC.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 55 ACER INC.: SWOT ANALYSIS
FIG. 56 FUJITSU LIMITED: NET REVENUE, 2012 - 2014 ($MILLION)
FIG. 57 FUJITSU LIMITED: NET REVENUE, BY BUSINESS SEGMENTS, 2014 (%)
FIG. 58 FUJITSU LIMITED: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 59 FUJITSU LIMITED: SWOT ANALYSIS
FIG. 60 LG CORPORATION: NET SALES, 2012 - 2015 ($MILLION)
FIG. 61 LG CORPORATION: NET SALES, BY DIVISION, 2015 (%)
FIG. 62 LG CORPORATION: NET SALES, BY GEOGRAPHY, 2015 (%)
FIG. 63 LG CORPORATION: SWOT ANALYSIS

 
 

The world hybrid devices market is expected to witness gradual development with increasing penetration of hybrid devices among consumers. The demand for highly productive and ultraportable systems has further propelled this growth. Moreover, efficient battery life provided by hybrid devices has increased the adoption of these devices. Hybrid devices have been increasingly employed in Asia-Pacific, followed by Europe, North America, and LAMEA. The higher share of the market in Asia-Pacific is attributed to the boom in personal use sector, IT & telecom, and increasing adoption in educational institutions in the region. Higher price, heavyweight, and constricted keyboards of hybrid devices have restricted the growth of the market to a certain extent. However, the use of wireless display technology and switch over to Android OS are the notable opportunistic factors for the growth of hybrid devices.

Among convertible and detachable hybrid devices, detachable are leading the market due to its lighter weight and usage simplicity. Besides this, devices with screen size 12 inches to 15 inches have dominated the market owing to the size and weight convenience provided by devices.

Manufacturers are focusing on product innovation with exceptional product offerings to lead in the market. HP Development Company, L.P., Microsoft, and Lenovo are the leading market players occupying a prominent revenue-share. These players adopt product launch and R&D as their key strategies to sustain in the market.

 

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