Hydration is an important process for a person who is constantly engaged in various physical activities such as gym, trekking, running or playing. It is very important to maintain the body temperature, for proper digestion, and proper functioning of different body organs. Therefore, many people carry their drink in hydration container during these physical activities. Hydration containers are made up of different materials. They are available in different shapes and sizes. Customers more commonly choose a hydration container, which is easy to carry and weighs less.
COVID-19 scenario analysis:
- The demand for hydration containers is expected to decrease in 2020 due to low demand from different industries, such as manufacturing and sports, owing to the lockdown imposed by governments of many countries.
- COVID-19 crisis is likely to affect the hydration containers industry negatively as a result of halt in manufacturing and massive reduction in demand for luxury and non-essential services globally.
- COVID-19 crisis had a mixed impact on the packaging industry, mainly due to closure of physical retail stores globally. However, the availability of online retailing has absorbed the high impact of this shutdown.
- The requirement of e-commerce specific packaging is likely to remain strong; although, the ecommerce companies would have to focus on protection of goods and sanitization of packages.
- In addition, the food packaging industry is on the frontline within the global packaging market, owing to the demand for essential products, such as groceries and fresh food, mainly from local e-retail sites.
- Industrial, transportation, and bulk packaging have faced sharp decline, owing to decreased demand for non-essential goods during the first two quarters of 2020.
- Low disposable income of maximum population and weak demand for packaging from industrial goods have led the packaging industry to face significant pressure of reduction in both wholesale as well as retail costs.
- Consumers are likely to stay hesitant for consumption of luxury products, travel, and hospitality services. This is expected to hinder the packaging industry growth in the future after the COVID-19 crisis.
Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis
Various types of hydration containers are available in the market such as infusers, shakers, tumblers, and water bottles. These water bottles are used as reusable hydration containers. There is increase in awareness among people about the environmental causes of using plastic material. As plastic is not easy to degrade, it becomes the key source of various pollution such as water pollution. This is very harmful for animals as well as humans. Governments of different countries have banned the use of plastic water bottle to reduce the extent of pollution. Therefore, many companies in the hydration container market have started to use other materials, such as aluminum, silicon, steel, and glass, which are not harmful for the environment and do not need to be thrown away after single use.
Key players in the hydration container market are trying to develop and introduce new products in the market, which are equipped with technology to become an easy choice for customers. New products have been brought into the market across the world, which include mist sprayers, infusers, and filters. This transformation happened due to the changing lifestyle of people, where they emphasize more on healthy living. Further, people can use hydration container for different purposes such as mixing of water with fruits and herbs to carry energy drink when going for any physical activity. Considering the high demand for hydration container, companies are working on R&D to provide the product at an affordable rate.
Furthermore, people across the globe are getting more conscious about their health. They have started using smart bottles for their daily routine. Moreover, smart bottle reminds the user to drink the water so that body remains hydrated. This is considered to be the key driving factor for the growth of the hydration container market. In addition, companies are producing hydration containers, which are reusable. Therefore, the demand for these containers is rising at a high rate.
New product launch
The use of wireless connectivity and technology has been increasing over the last few years across the globe. Key players in the hydration containers market have launched smart bottles. In November 2019, a leading manufacturer of smart bottles, Hidrate Inc. launched the advance version of smart bottle known as HidrateSpark 3. Customers who use HidrateSpark 3 need to install free Hidrate application in the smart phone. When that person drinks water from the bottle, it automatically indicates the remaining water level in the bottle through the app.
Key restraining factors for the growth of the hydration containers market
To avoid the use of plastic, companies are manufacturing the containers by using materials such as aluminum, steel, and glass. The price of these containers is more than plastic container. Therefore, many customers could be restrained from buying hydration containers.
Key benefits of the report:
- This study presents the analytical depiction of the hydration containers market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
- The current market is quantitatively analyzed to highlight the hydration containers market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed hydration containers market analysis based on competitive intensity and how the competition will take shape in coming years.
Hydration Containers Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Capacity |
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 By Material |
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 By Region |
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 Key Market Players | Klean Kanteen Inc., Brita GmbH, International LLC, Thermos L.L.C., Hydro Flask, Nalge Nunc International Corp., Emsa GmbH, Cool Gear, AQUASANA INC, Ignite USA, O2COOL, Lock&Lock Co. Ltd, ZeJiang Haers Vaccum Containers Co. Ltd, SIGG Switzerland AG, Bubba Brands Inc., Tupperware Brands Corporation |
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