Start reading ,This title and over 12000 thousand more,available with Avenue Library, T&C*
Hyper Personalization Market by Component (Solutions and Services), Organization Size (Small & Medium-Sized Enterprises and Large Enterprises), and Industry Verticals (BFSI, Healthcare & Life Sciences, IT & Telecom, Government & Public Sector, Manufacturing, Consumer Goods & Retail, Media & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027
| A06953 | Pages: NA | Feb 2021 | 3687 Views | | |
| Author(s) : NA | Tables: NA | Charts: NA | Formats*: | |
COVID-19
Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Hyper Personalization Market
Request Now !Hyper Personalization Market Statistics
Hyper personalization is an advanced marketing strategy that allows personalized one to one marketing where it uses technology of artificial intelligence (AI) and real-time data to supply more relevant content, product, and service information to every user. Hyper-personalization combines data from consumer behaviour and real-time data that company collects from its customers by analysing previous interaction of customers with brands. This process is requires a brand to have a deep understanding of its own products and customers then devise a customized marketing strategy. Using hyper-personalization has many advantages such has it eliminates obstacles in sales funnel that may complicate shopping experience of customers, preventing them from becoming over loaded with a large selection and effective way of branding to quickly attract customer attention through acknowledging their pain points offering best solutions.
Market scope and structure analysis:
        Report Metric |                     Details |
 Market size available for years |  2020–2027 |
 Base year considered |  2019 |
 Forecast period |  2021–2027 |
 Forecast units |  Value ($) |
 Segments covered | Component, Organization Size, Industry Vertical, and Region |
 Regions covered | North America (U.S. and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Latin America (Brazil, Mexico, and Rest of LATAM) and Middle East and Africa |
 Companies covered | Major players analyzed in the market include AB Tasty, Appcues Inc., Accenture PLC, Capgemini SE, International Business Machines Corporation, Microsoft Corporation, Omnisend, Oracle Corporation, Salesforce.com Inc., and Tata Consultancy Services Limited. |
Â
COVID-19 Scenario Analysis:
- For brands to survive in a scenario affected by COVID-19, hyper-personalization has the potential to create next step for brands built on customer loyalty and satisfaction by understanding consumer behaviour.
- Companies such as Ola, Uber, Zomato, and Netflix are giving personalised recommendations to increase engaging of end user base.
- Consumer behavioural shifts is witnessed, owing to trends such as working remotely, spending more time indoors, researching real-time news, adapting to home-schooling, avoiding crowded areas, and focusing on health, which have significant impact on advertising and marketing efforts, as marketers are adopting personalized marketing to provide better experience to end users.
Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Rise in leverages offered by artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user through implementation of hyper personalization software drives the market growth. Rise in use of personalized messages to attract end users propel growth of the hyper personalization market. Â In addition, rise in adoption of hyper personalization software by various organizations to enhance customer experience boosts demand for the hyper personalization market. However, data concerns and security breach, owing to integration of hyper personalization software hinders growth of the hyper personalization market. Contrarily, rise in use of personalized content marketing in various industry verticals such as retail, media & entertainment, hospitality, e- commerce, and BFSI is expected to create various opportunities for hyper personalization market.Â
Increase in adoption of hyper personalization solutions by marketers
Personalization has been widely adopted by marketers, as it uses technologies that allow organizations to enhance their customer relationship management (CRM) and marketing automation. Implementing hyper-personalization requires new systems, which collect data from every consumer touchpoint, centralize it, and make it easy for marketers to use in their communications. With the implementation of hyper personalization, data is stored & centralized for better understanding by marketers.Â
Use of data analytics in hyper personalization
Basic personalization, such as using name of a customer or other demographic data in marketing communications is relatively straightforward and remains unused. Hyper-personalization, however, requires marketers to analyse behavioural and other contextual data to gain better insights from customer behaviour to centralize the target market and increase revenue. Thus, use of hyper personalisation to gain better insights from data silos is expected to boost the market during the forecast period.
Key segments covered:
        Segments |                      Subsegments |
 Component |
|
 Organization Size |
|
 Industry Verticals |
|
Â
Key benefits of the report:
- This study presents analytical depiction of the global hyper personalization industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hyper personalization market share.
- The current market is quantitatively analyzed from 2021 to 2027 to highlight the global market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.Â
- The report provides a detailed global market analysis based on competitive intensity and how the competition will take shape in coming years.
We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:
- Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
- Technologically sophisticated and reliable insights through well audited and veracious research methodology
- Sovereign research proceeds that present a tangible depiction of marketplace
With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.
Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, web-casts and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast
Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develops analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth and forecasts
Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:
- Chief executives and VPs of leading corporations specific to industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)
Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
Access from any device, anywhere
Clients can easily download both quantitative as well as
qualitative reports in PDF and excel formats.
REQUEST TOC/SAMPLE
Purchase Full Report of
Hyper Personalization Market
- Online Only
-
$3,456$3,110 - Online cloud access only
- Restricted print, copy, paste & download
- Read only
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Data Pack
-
$3,840$3,456 - Restricted to one authorized user
- One print only
- Available in
Excel - Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Single User
-
$5,769$5,192 - Restricted to one authorized user
- One print only
- Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Five Users
-
$6,450$5,805 - Limited to five authorized users
- Print upto five copies
- Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
-
Enterprise
License/PDF -
$8,995$8,096 - Unlimited
within
company/enterprise - Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Library Membership
- $ 699/mo
- Published Content
E-access - Company Profiles
E-access - Newly Added Content Access
- 10 PDF
Downloads - 5 Excel Data
Pack Downloads - 250 Company Profiles PDF Downloads
-
Start reading.
Buy Now
This title and over 12,000+ are available on the Avenue Library. T&C*.
*Taxes/Fees, if applicable will be added during checkout. All prices in USD
Why Allied Market Research?
Infallible Methodology
To ensure high-level data integrity, accurate analysis, and impeccable forecasts
Analyst Support
For complete satisfaction
Customization
On-demand customization of scope of the report to exactly meet your needs
TARGETED MARKET VIEW
Targeted market view to provide pertinent information and save time of readers
Get fresh content delivered
Get insights on topics that are crucial for your business. Stay abreast of your interest areas.
Why Allied Market Research?
Infallible Methodology
To ensure high-level data integrity, accurate analysis, and impeccable forecasts
Analyst Support
For complete satisfaction
Customization
On-demand customization of scope of the report to exactly meet your needs
TARGETED MARKET VIEW
Targeted market view to provide pertinent information and save time of readers