In-Store Analytics Market by Component (Solution and Service), Deployment Mode (On-Premise and Cloud), Organization Size (Large Organization and Small & Medium Organization), and Application (Customer Management, In-Store Operation, Strategy & Planning, Supply Chain Management, Marketing & Merchandizing and Other): Global Opportunity Analysis and Industry Forecast, 2019–2026
|
IC_195985
|
Pages: NA
|
Mar 2020 |
256 Views
|
|
|
|
Author(s) :
NA
|
Tables: NA
|
Charts: NA
|
Formats*:
|
|
In-store analytics is the process of analyzing and pulling meaningful insights from customer’s behavioral data in a store. This analysis focuses on various customer behaviors that can be measured when the customer is visiting a store. It is focused on optimizing store performance and is widely used by store owners to enhance both customer experience and drive sales. It gives retailers a real-time look at what customers do when they visit a store, which allows a deeper understanding of customers and help retail managers make better business decisions. It involves some key advantages such as understanding customer need, marketing attribution, and personalized in-store experience. These advantages are expected to fuel the growth of the in-store analytics market. In-store analytics can help to change the way a physical store functions, from normal functionality to marketing strategies.
The need to provide better customer services and enhanced shopping experiences are the major factors that drive the market growth. In addition, adoption of analytics solutions by the retail industry to help it gain competitive advantages, reduce operational costs, increase profitability, and increased competition from e-commerce players also drive the growth of the market. However, lack of skilled professionals, data security, and privacy concerns hamper the growth of the in-store analytics market.
Furthermore, adoption of cloud-based technologies in in-store analytics and increase in the adoption of in-store analytics in emerging economies are anticipated to provide major opportunities for the market. In addition to this, factors such as growing retail market, increasing digitalization in the Asia-Pacific region and high growth potential among developing economies is creating lucrative opportunities for in-store analytics market growth. Moreover, the inclination of developing countries toward emerging technologies such as Artificial Intelligence (AI) and advanced analytics, is also expected to fuel the growth of the global market.
The in-store analytics market is segmented into component, deployment mode, organization size, application, and region. In terms of component, it is bifurcated into solution and services. By deployment mode, it is divided into in on-premise and cloud. As per organization size, the market is segmented into large enterprises and small & medium enterprises. Based on application, the segmentation is done into customer management, in-store operation, strategy & planning, supply chain management, marketing & merchandizing, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the global in-store analytics market analysis are IBM Corporation, SAP SE, SAS Institute Inc., Tableau Software Inc., Celect Inc., Capillary Technologies, Inpixon, Scanalytics Inc., Dor Technologies Inc., and SEMSEYE. Current and future in-store analytics market trends are outlined to determine the overall attractiveness of the market.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the in-store analytics market along with the current trends & future estimations to elucidate the imminent investment pockets.
- Information about the key drivers, restraints, and opportunities and their impact analysis on the in-store analytics market share is provided.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the in-store analytics industry.
- The quantitative analysis of the market size from 2018 to 2026 is provided to determine the market potential.
IN-STORE ANALYTICS MARKET KEY SEGMENTS
By Component
- Software
- Services
By Deployment Mode
- On-premise
- Cloud
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Application
- Customer Management
- In-store Operation
- Strategy and Planning
- Supply Chain Management
- Marketing and Merchandizing
- Other
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
KEY MARKET PLAYERS
- IBM Corporation
- SAP SE
- SAS Institute Inc.
- Tableau Software Inc.
- Celect Inc.
- Capillary Technologies
- Inpixon
- Scanalytics Inc.
- Dor Technologies Inc.
- SEMSEYE
We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:
- Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
- Technologically sophisticated and reliable insights through well audited and veracious research methodology
- Sovereign research proceeds that present a tangible depiction of marketplace
With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.
Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, web-casts and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast
Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develops analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth and forecasts
Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:
- Chief executives and VPs of leading corporations specific to industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)
Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
REQUEST TOC/SAMPLE
Purchase Full Report of
In-Store Analytics Market
- Online Only
-
$3,456$3,110 - Online cloud access only
- Restricted print, copy, paste & download
- Read only
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
- Data Pack
-
$3,840$3,456 - Restricted to one authorized user
- One print only
- Available in
Excel - Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
- Single User
-
$5,370$4,833 - Restricted to one authorized user
- One print only
- Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
- Five Users
-
$6,450$5,805 - Limited to five authorized users
- Print upto five copies
- Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
-
Enterprise
License/PDF -
$8,995$8,096 - Unlimited
within
company/enterprise - Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
- Library Membership
- $0.00
- Published Content
E-access - Company Profiles
E-access - Newly Added Content Access
- 10 PDF
Downloads - 5 Excel Data
Pack Downloads - 250 Company Profiles PDF Downloads
-
Start reading.
Buy Now
This title and over 12,000+ are available on the Avenue Library. Subscription @ $559 T&C*.
*Taxes/Fees, if applicable will be added during checkout. All prices in USD
Why Allied Market Research?
Infallible Methodology
To ensure high-level data integrity, accurate analysis, and impeccable forecasts
Analyst Support
For complete satisfaction
Customization
On-demand customization of scope of the report to exactly meet your needs
TARGETED MARKET VIEW
Targeted market view to provide pertinent information and save time of readers
Get fresh content delivered
Get insights on topics that are crucial for your business. Stay abreast of your interest areas.