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India Ceramic Tiles Market

India Ceramic Tiles Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Application, End User and Construction Type : Opportunity Analysis and Industry Forecast, 2020-2027

CM : Residential Construction and Improvement

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Author's: Amar Chinchane | Sonia Mutreja
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The India ceramic tiles market size was valued at $3,720.2 million in 2019, and is projected to reach $7,144.7 million by 2027, growing at a CAGR of 8.6% from 2020 to 2027. By volume, the India ceramic tiles market was 821 million square meter (MSM) in 2019, and is projected to reach 1,384 MSM by 2027, growing at a CAGR of 6.9% from 2020 to 2027.

Ceramic tiles are manufactured from clay for flooring choices. The ceramic tiles are made from raw materials such as kaolin, bentonite, sand, feldspar, and glass. They are most commonly used, owing to their features such as resistant to scratch, environment friendly, durable, and others. In addition, vitrified tiles are the type of ceramic tiles, which are used as alternative to granite and marble flooring. They are generally used for outdoor walls and flooring, owing to the properties such frost and water resistant. 


The Government of India has launched several programs which are helping tile industry to grow and flourish. The government has built more than 110 million toilets in the past 60 months to eliminate the open defecation in the country. Moreover, programs such as Swachh Bharat Mission (SBM) in urban and rural areas has successfully boost the ceramic tile industry, owing to the growing demand of small size tiles. After the implementation of government programs such as cluster development program (MSE-CDP) ceramic tile industry has witness around 6% to 8% growth annually. In addition, under the MSE-CDP scheme, the government offers aid for infrastructure expansion and development of other technological and backup service. Similarly, under the Credit Linked Capital Subsidy Scheme (CLCSS), the Government of India provides around 15% capital subsidy for development of plant and installation of machinery.

India Ceramic Tiles Market
By Type
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Others segment is projected to grow at a highest CAGR

The growth in urbanization boost the demand for residential and commercial construction market in the country, which has fueled rapid growth for the India ceramic tiles market. The recovery and growth in the construction industry is one of the major factors that drive the growth of the India ceramic tiles market. High demand for residential and commercial structure has significant impact on the growth of the India ceramic tiles market. India is witnessing an absolute growth in urban population, owing to growing income levels of the middle-class and stable democracy. Moreover, nearly 10 million people are migrating to the urban area every year in India, which is expected to form 77 new cities with more than 1 million population by 2030. 

India Ceramic Tiles Market
By Application
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Wall Tiles segment holds dominant position in 2019

However, COVID-19 pandemic has shut-down the production of ceramic tiles in India, mainly owing to the prolonged lockdown in two quarters of year 2020. This has hampered the growth of  India ceramic tiles market  significantly from last few months, as is likely to continue during 2020. Moreover, the COVID-19 has already affected the residential and commercial construction industry in the first quarter of 2020 and is likely to cause a negative impact on the market growth throughout the year.

India Ceramic Tiles Market
By End-user

Residential segment holds a dominant position in 2019 and is expected to grow at a highest rate during the forecast period.

The Goods and Services Tax (GST), low tile replacement rate, and popularity of natural stones for flooring hinder the growth of the India ceramic tiles market. Furthermore, technological advancements in tile production machines and innovations in tile printing technologies such as 3D printing, digital printing, and others is expected to offer lucrative opportunities for the market players. Moreover, such technologies are supporting the companies to manufacture mosaics designs rectangular to hexagon shapes or large-format slabs. Furthermore, the development of ink-jet digital printing technology is creating lucrative opportunity for the market growth. For example, in August 2019, the Mumbai based Monotech Systems Limited developed Pixeljet UV wide-format series of printers, which provides seven varieties of wide-format for attractive tile printing.

The India ceramic tiles market is segmented on the basis of type, end user, application, and construction type. The market segmentation based on type includes ceramic, vitrified, and others. Based on application, the market is bifurcated into floor tiles and wall tiles. By end user, the market is segmented into residential and non-residential. Based on construction type, the market is bifurcated into new construction and renovation & replacement.

Competition Analysis

The key companies profiled in the India ceramic tiles market report include Kajaria, Somany, Prism Johnson, Asian Granito, RAK Ceramics, Simpolo, Varmora, Orient Bell Ceramics, Nitco Tiles, and Sun Heart.

The major players operating in the India ceramic tiles market have adopted key strategies such as product launch and business expansion to strengthen their market outreach and sustain the stiff competition in the market. For instance, in June 2019, Asian Granito India Ltd opened its display showroom with a wide range of tiles and sanitaryware at Himmatnagar, Gujarat. The 25,000 sq ft showroom will have an exclusive range of products such as ceramic tiles, vitrified tiles, outdoor, marble, composite marble, and others. The showroom has a wide range of 1,400 + products in all sizes and designs.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging India ceramic tiles market trends and dynamics.  

  • In-depth India ceramic tiles market analysis is conducted by constructing estimations for the key segments between 2019 and 2027. 

  • Extensive analysis of the India ceramic tiles market is conducted by following key product positioning and monitoring of the top competitors within the market framework.

  • A comprehensive analysis of all the regions is provided to determine the prevailing opportunities.

  • The India ceramic tiles market forecast analysis from 2020 to 2027 is included in the report.

  • The key market players operating in the market are profiled in this report, and their strategies are analyzed thoroughly, which help understand the competitive outlook of the ceramic tiles market industry. 

India Ceramic Tiles Market Segments

By Type

  • Ceramic
  • Vitrified
  • Others

By Application

  • Floor Tiles
  • Wall Tiles

By End User

  • Residential
  • Non-residential

By Construction Type

  • New Construction
  • Renovation & Replacement

Key Players

  • Kajaria
  • Somany
  • Prism Johnson
  • Asian Granito
  • RAK Ceramics
  • Simpolo
  • Varmora
  • Orient Bell Ceramics
  • Nitco Tiles
  • Sun Heart

India Ceramic Tiles Market Report Highlights

Aspects Details
  • Ceramic
  • Vitrified
  • Others
  • Wall tiles
  • Floor tiles
  • Residential
  • Non-Residential
  • New Construction
  • Renovation & Replacement
Key Market Players

RAK Ceramics., Simpolo Ceramics Pvt Ltd., Somany Ceramics Ltd., Orient Bell Limited., Nitco Limited, Prism Johnson Ltd, Sunshine Tiles Co Pvt Ltd., Asian Granito India Ltd., Varmora Granito Pvt Ltd., Kajaria Ceramic Ltd.

Analyst Review

The India ceramic tiles market has witnessed significant growth over the past decade, owing to increase in the commercial and residential construction projects in the country. For example, in January 2020, ANAROCK Group, a real estate services company, has planned to build the commercial spaces across seven cities in India. The plan aims to expand office assets and other commercial spaces. Hence, growth in the number of such projects is expected to increase the demand for ceramic tiles in the country. Furthermore, the factor such as increase in focus toward renovation and rebuilding the old structures significantly impact the market growth. In addition, increase in investment in commercial construction activities is expected to drive the growth of the India ceramic tiles market.

The market players are also establishing joint venture with other companies and enhancing their business growth to increase their market potential in terms of geographic and customer-base expansion. For example, in January 2020, Prism Johnson Ltd’s segment H&R Johnson India has entered into a partnership agreement with Small Tiles Pvt Ltd to establish a joint venture, with a 50% stake in small tiles to increase the production of the ceramic glazed floor tiles. Among the analyzed geographical type, the vitrified tiles segment has generated highest revenue in the India ceramic tiles market.

Author Name(s) : Amar Chinchane | Sonia Mutreja
Frequently Asked Questions?

The India ceramic tiles market size was valued at $3,720.2 million in 2019.

Based on type, the ceramic segment holds the maximum market share of the India ceramic tiles market in 2019.

To get latest version of India ceramic tiles market report can be obtained on demand from the website.

The India ceramic tiles market is projected to reach $7,144.7 million by 2027.

The growing investments in the residential construction sector are the key trends in the India ceramic tiles market.

The top ten market players are selected based on two key attributes - competitive strength and market positioning.

The product launch is key growth strategy of India ceramic tiles industry players.

The company profile has been selected on factors such as geographical presence, market dominance (in terms of revenue and volume sales), various strategies and recent developments.

Implementation of Goods and Services Tax (GST) is the effecting factors for India ceramic tiles market.

Ans: Its application includes residential and non-residential.

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India Ceramic Tiles Market

Opportunity Analysis and Industry Forecast, 2020-2027