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India Enterprise Agile Transformation Services Market

India Enterprise Agile Transformation Services Market Size, Share, Competitive Landscape and Trend Analysis Report by Methodology, by Service Type, Enterprise size, Enterprise Size and Industry Vertical : Opportunity Analysis and Industry Forecast, 2022-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Tanmay Sharma| Mehul Thakkar | Onkar Sumant
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India Enterprise Agile Transformation Services Market Statistics: 2031

The India enterprise agile transformation services market size was valued at $478.18 million in 2021 and is projected to reach $ 3,291.24 million by 2031, growing at a CAGR of 21.6% from 2022 to 2031. The concept of agility in management is a universal one that is founded on a set of ideals and guidelines. It aims for operational discipline, perceptions for adaptation, and creativity in customer service. It does not presume a flawless setting and delivery method. Instead, the technique builds on the existing system and modifies its processes based on it to deliver to customers even during times of interruption and uncertainty. Transformation of business operations and establishing an operating model powered by Agile. Enterprise agile transformation services provide numerous benefits, such as continuously improving on and delivering value for customers. Continuous improvement means consistently striving to improve products or services according to the highest standards.

Upsurge in need for faster time-to-market in product development, continuous changes in business needs, and increase in need for better communication & collaboration among businesses, along with the rise in shift from traditional transformation toward agile transformation are the key factors that drive of the growth of the India enterprise agile transformation services market. Several benefits of agile transformation, such as reduced costs, more flexibility, quicker time to release, better predictability & quality, and early risk detection boost the adoption of this process among organizations. However, certain issues associated with adoption of agile transformation, such as structural complexities and other architectural complexities are expected to hinder the growth of the market.


Depending on service type, the consulting services segment dominated the India enterprise agile transformation services market share in 2022 and is expected to continue this trend during the forecast period, owing to the rapid adoption of the enterprise agile transformation services market, because of its benefits such as low expenses and superior product quality. However, the development services segment is expected to witness the highest growth in the upcoming years, owing to the rise in the adoption of agile solutions by the business in order to sustain itself in the market and remain productive.

The report focuses on growth prospects, restraints, and analysis of the India enterprise agile transformation services market trend. The study provides Porter’s five forces analysis to understand the impact of numerous factors, such as the bargaining power of suppliers, the competitive intensity of competitors, the threat of new entrants, the threat of substitutes, and the bargaining power of buyers on the India enterprise agile transformation services market share.

Segment review

The India enterprise agile transformation services market is segmented into the methodology, service type, enterprise size, and industry vertical. By methodology, it is segmented into scrum, scrum XP, scrumban, kanban, custom hybrid, and others. Depending on service type, the market is divided into agile consulting, agile development, and others. By enterprise size, it is categorized into large enterprises and SMEs. By industry verticals, it is bifurcated into BFSI, IT & telecom, retail, media & entertainment, government & public sector, manufacturing, healthcare, and others.

The India enterprise agile transformation services market is dominated by key players such as Accenture Plc., Agile Sparks, Broadcom Inc., Endava Plc, Hexaware Technologies Limited, International Business Machines Corporation, LeadingAgile, Symphony Solutions, Xebia Group, Cognizant Technology Solutions Corporation, Infosys Limited, and Infostretch Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

COVID-19 impact analysis

The covid pandemic had a positive impact on the enterprise agile transformation service market as it increased the awareness among the end user and the growing need to adopt agile to survive in the COVID-19 crisis. Conventional business and operating models are under a lot of strain. In response, businesses have used remote working, reconsidered how they serve consumers, developed new business models, improved technical skills, put together multidisciplinary teams, and formed partnerships. Organizations that implemented an intelligent operational model (built-in agility, purpose-driven direction, fusing new methods of working with technology) were aiding in the crisis management.

Additionally, a number of agile transformation service providers had begun forming alliances and working together to facilitate business transformation in the cloud on a worldwide scale. For instance, in November 2020, ANSR and Google Cloud teamed to assist businesses create and manage Global Capability Centers (GCCs) and allow "at-scale" digital transformation capabilities. This cooperation supports India's rising business and technology transformation agenda by assisting businesses in accelerating their shift to a cloud-first approach.

Furthermore, Agile adoption rates double in non-IT lines of business and strong adoption in software development. For instance, in July 2021, According to, the leading AI-driven DevOps value stream delivery and management platform, stated that the 15th State of Agile Report, detailing notable trends and issues in Agile adoption and practice as identified by more than 1,380 global respondents. This indicates a strong increase in Agile adoption within both IT and non-IT teams as well as a desire of most development and IT practitioners to work as part of a distributed workforce for the forecasted period.

Top impacting factors

Increase in need for accelerated product development 

Agile product development refers to a set of product development practices and methods based on the principles and values of the Agile Manifesto. The growing demand for agile product development is being driven by the fact that it facilitates constant feedback and quick progress in transformation. Additionally, lengthy development times have been identified as one of the main barriers to making returns on innovation and product development. There are various financial and non-financial advantages to the slower speed-to-market in terms of product development and management. Faster innovation, cheaper development costs, a higher market share, and better forecasting accuracy are just a few of these advantages. Agile transformation is regarded as a critical component that speeds up time to market and aids in quick response to changes, meeting customer expectations. Numerous studies have demonstrated the advantages of adopting agile in recent years, with agile teams achieving 50% faster time to market and 25% higher productivity. By adopting agile, companies are able to strategize their businesses by reacting quickly to competitors’ moves. Furthermore, lower development costs offered by agile transformation, owing to streamlined processes and limited iterations present agile as one of the top selective alternatives for faster time-to-market needs. This serves as a key driver of market expansion.

India Enterprise Agile Transformation Services Market
By Methodology
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Scrum segment accounted for the highest market share in 2021.

Surge in need to improve teamwork and communication in enterprises 

The ability of a company to be productive and run smoothly depends on effective workplace communication. In every organization, communication has two crucial purposes: it provides employees with the knowledge they need to complete tasks and fosters the relationships that lead to commitment and teamwork. Agile methodology adoption is being demanded by organizations as they put the digital transformation plans into action. Zippia reports that Agile has helped 98% of businesses grow and that 71% of businesses are now using the methodology. One of the main reasons for its success is the Agile communication method.

Furthermore, Management failures are one of the key problems that firms have when managing business operations. Additionally, agile aids businesses in enhancing the supply chain's productivity and innovation, which produces better-quality goods and improved services for customers. A further factor driving the usage of agile transformation services is the intensifying competition among various industries, which is pressuring businesses to enhance their teamwork and communication.

Technological Trends

Over the last decade, agile development and transformation services have been heavily used in IT organizations, as well as a significant adoption trend has been noticed in non-IT organizations. This is attributed to the core principles of agile transformation that help organizations to deal with complex systems and processes within an organization. Several useful features such as workflow tracking and story mapping & analytics are some major factors to attract end-user industries, such as BFSI, manufacturing, retail, transportation, and others. 

In addition, the need for improved visibility & predictability among teams and focus on continuous improvement in product development & management have been shifting the preference of companies from traditional methodologies to agile methodologies. Moreover, various successful implementations of agile transformation have been recorded in recent years. According to the study by the Consultancy Organization in September 2021, India’s businesses are among the frontrunners when it comes to agile implementation putting them in a strong position to take advantage of a future economic recovery. Similarly, several research studies found that India occupies a good market capture in terms of agility services. Also, nearly 75% of Indian businesses stated that agility is considered as top business priority, which is almost 10% greater than rest of the world.  

Furthermore, the adoption of the agile practice of the prioritized backlog helped its employees in achieving better and more transparent communication. More number of such implementations are expected in other fields, such as energy & utilities, healthcare, and transportation, thereby offering remunerative opportunities for the market.

India Enterprise Agile Transformation Services Market
By Service Type
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Agile Consulting segment accounted for the highest market share in 2021.

Government Initiatives:

The increase in digitization initiatives by a range of governments in developing countries is one of the major factors driving the market for agile transformation services. For instance, in September 2022, The Lucknow Development Authority (LDA) has been working steadily towards increasing the use of digital technology for better citizen services. They have adopted digital technology for better functioning and better citizen-related services. In addition, a few areas are using digital technology and have IT initiatives including finance and budget, engineering payments (EMB and e-bill), establishment, payroll, property (PMS) including costing calculations, e-auction of commercial properties, e-Challan, and legal. These initiatives are driving the adoption of agile in the public sector. 

Furthermore, an increase in the need to adapt, face, and incorporate quick changes is one of the major factors boosting the adoption of agile transformation services in the public sector. The adoption of agile services thus allows the public sector to adapt to fluctuating dynamics and offer value-added services to their citizens.

India Enterprise Agile Transformation Services Market
By Enterprise Size
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Large Enterprises segment accounted for the highest market share in 2021.

End-User Adoption:

The rising end-user adoption among larger enterprises working in the IT sector is using agile development practices for delivering goods and services to their customers more efficiently and with greater reliability. Moreover, the surge in the need to manage large teams and different mindset of people across the whole organization is the key factor driving the market growth in large enterprises. In addition, despite the availability of proper management facilities, many large enterprises fail to operate their businesses efficiently, which is one of the major factors that drive the market growth for agile transformation services among large enterprises. Moreover, the increase in the need to operate and provide faster services to its customers is another factor that fuels the adoption of agile transformation services in large enterprises.

In addition, growing adoption of flexible, agile, and risk-taking Micro, Small, and Medium Enterprises (MSMEs) are giving the big firms a run for their money that continue doing business in their conventional style. According to a Creditq, CRM report published on June 2021, the MSME sector employed over 55 million people in India and made up 8% of India’s GDP in December last year. The MSME segment in India accounts for almost 50% of manufacturing output along with 40% of the country’s exports. Moreover, Informal strategies among SMEs can become a major threat to the survival of firms, which is further creating the demand for agile transformation services, thus driving the market growth.

India Enterprise Agile Transformation Services Market
By Industry Vertical
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IT and Telecom segment accounted for the highest market share in 2021.


  • The study provides an in-depth analysis of the India enterprise agile transformation services market forecast along with current & future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on Indian enterprise agile transformation services trends is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.

India Enterprise Agile Transformation Services Market Report Highlights

Aspects Details
By Methodology
  • Scrum
  • Scrum/XP Hybrid
  • Scrumban
  • Kanban
  • Custom Hybrid
  • Others
By Service Type
  • Agile Development
  • Agile Consulting
  • Others
By Enterprise Size
  • Large Enterprise
  • SMEs
By Industry Verticals
  • BFSI
  • IT & Telecom
  • Retail
  • Media & Entertainment
  • Government & Public Sector
  • Manufacturing
  • Healthcare
  • Others
By Country!!India
Key Market Players

Broadcom Inc., LeadingAgile, Accenture Plc., Infosys Limited, Endava Plc, Cognizant Technology Solutions Corporation, Infostretch Corporation, Agile Sparks, Hexaware Technologies Limited, Symphony Solutions, Xebia Group, International Business Machines Corporation

Author Name(s) : Tanmay Sharma| Mehul Thakkar | Onkar Sumant

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India Enterprise Agile Transformation Services Market

Opportunity Analysis and Industry Forecast, 2022-2031