India Face Mask Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, Nature, Price Point and Distribution Channel : Opportunity Analysis and Industry Forecast 2021-2030

The India face mask market size was valued at $428.6 million in 2019, and is projected to reach $455.9 million by 2030, registering a CAGR of -5.6% from 2021 to 2030.

Face mask is a type of protective mask that serves to protect against airborne diseases like COVID-19, influenza, chickenpox, mumps, and measles. It is a half face mask which protects the nose, chin, and mouth. Furthermore, the outbreak of respiratory infection based pandemic diseases like H1N1 and COVID-19 fuel the demand for face mask among frontline health workers such as first responders, nurses, and medical practitioners. N95 respirator masks are finding considerable use in protecting healthcare workers against job-related exposure to infectious viruses and micro-organisms. Health regulatory authorities have recommended the use of N95 respirators to be limited to healthcare workers, however, number of individuals are also buying these masks to diminish the risk of getting COVID-19 infection and preventing its transmission across the globe. Therefore, such factors are significantly boosting the sales of face masks from medical outlets. This fuels the India face mask market demand.

Globally, millions of people are suffering from pandemic disease like COVID-19 and H1N1 infectious viruses owing to which millions of people have already died. Moreover, social distancing and use of face masks is only the way to keep people away from infectious virus like COVID-19. In addition, to avoid scarcity of face mask government has initiated more investment in its manufacturing activity, which fuels the growth of the face mask market. 

The number of social media users have increased considerably with the rise in internet penetration. Taking this into consideration, most of the key players in the face mask market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness about their product offerings among target customers on social media channels. Thus, through social media marketing strategy, the global face mask market sights critical opportunity in gaining traction and increasing its customer reach among its target segments. However, high prices and rise in popularity of face mask such as N95 respirator, surgical mask, and dust mask have led to the advent of counterfeit brands. Counterfeit brands are usually available in the developing economies where customers are highly price-sensitive. This factor hampers the sale of the existing original face mask brands in these economies. Counterfeit brands are of low quality and often lead to inconvenience & safety issues that subsequently develop negative perceptions among customers. Online distribution channel is one of the major platforms where transaction of counterfeited brands can be easily concealed. Thus, development of the counterfeited industry is anticipated to hamper the India face mask market expansion.

According to environmental groups, discarded single-use face masks, which are used to prevent the spread of COVID-19 are expected to harm the environment. Moreover, marine life can suffer hazardously owing to this face mask as it contains polypropylene and marine mammals mistaking them with edibles as they do with other trash. In addition, disposal of these face masks near the sea or ocean is intensifying the pollution, which is affecting the marine life. Thus, improper disposing of face mask is anticipated to hamper the growth of the India face mask market.

According to India face mask market analysis, the India face mask market is segmented into product type, nature, price-point, and distribution channel. By type, the market is categorized into surgical mask, dust mask, and N95 respirators. By nature, it is categorized into disposable and reusable. By price-point, it is divided into economic and premium. By distribution channel, it is classified into direct distribution, hypermarket/supermarket, pharmacies, convenience stores, online, and others.

By type, the N95 respirators segment led in terms of India face mask market share in 2019, and is expected to retain its dominance during the forecast period. There is an increase in the demand for N95 respirators owing to its high usage in the country. 

By nature, the reusable segment led in terms of market value in 2019, and is expected to retain its dominance during the India face mask market forecast. Moreover, increase in online and offline advertisement for the use of reusable face mask to protect body from harmful bacteria of COVID-19 boosts the growth of the India face mask market.

 

By distribution channel, the pharmacies segment led the market share in 2019. Significant presence of pharmacies in India has contributed toward higher share in the India face mask market. Furthermore, improvement in healthcare infrastructure and surge in number of consumers visiting pharmacies are anticipated to drive the adoption of face mask through pharmacies.  

The key players operating in the India face mask industry include 3M Company, Honeywell, Kimberly-Clark Corporation, Prestige Ameritech, Alpha ProTech, Shanghai Dasheng Health Products Manufacturing Co., Ltd., Moldex-Metric, Inc., The Gerson Company, Cardinal Health, and Cambridge Mask Co.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of current India face mask market trends, estimations, and dynamics of the market from 2021 to 2030 to identify the prevailing market opportunities.
• Porter’s Five Forces analysis highlights potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen the supplier–buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing India face maskmarket opportunities.
• Major countries in each region are mapped according to the revenue contribution to the industry. 
• The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
• The report includes analyses of the regional as well as market, key players, market segments, application areas, and growth strategies.

  India Face Mask Market Report Highlights