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2022

India Sexual Wellness Market

India sexual wellness market by Product Type (Sex Toys, Male Condoms, Female Contraceptives, Lubricants & Sprays, and Others), End User (Men, Women and LGBT Community), and Distribution Channel (Specialty Stores, Drug Stores, Hypermarkets/Supermarkets, and Online Stores): Opportunity Analysis and Industry Forecast, 2021-2030

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Author's: Nitesh Chouhan | Roshan Deshmukh
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The India sexual wellness market size was valued at $1,153.5 million in 2020, and is estimated to reach $2,095.4 million by 2030, registering a CAGR of 5.8% from 2021 to 2030. Sexual wellness is a state of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual wellness products is to provide safe sex and at the same time help to enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections. Sexual wellness products include vibrators, contraceptives, exotic lingerie & apparels, pregnancy testing products, menstrual cups, and dental dams.

Online retail platform is the major driver of the India sexual wellness market. In the current scenario, most of the sexual wellness products manufacturing companies have their own web-based retail stores where users have access to information about products launch, product features, demo, price, and other required information about the products. There is an increase in the number of consumers shopping online, owing to availability of different product options and price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets. Furthermore, there is a rise in the preference for online shopping, as consumers can read reviews provided by other consumers, compare various store & products, and verify product price by different sellers. Moreover, the COVID-19 pandemic resulted in robust expansion of online sales in India. Thus, rise in adoption of online sales channels drives the growth of the India sexual wellness market.

India-Sexual-Wellness-Market

The report segments the sexual wellness market on the basis of product type, end user, and distribution channel. On the basis of product type, the market is segmented into sex toys, male condoms, female contraceptives, lubricants & sprays, and others. On the basis of end user, it is classified into men, women and LGBT community. By distribution channel, it is divided into specialty stores, drug stores, hypermarkets/supermarkets, and online stores.

India sexual wellness market by Product Type
By Product Type
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Cream segment is expected to grow at a highest CAGR of 8.5% during the forecast period.

By product type, the sex toys segment garnered the largest India sexual wellness share in 2020, and is projected to grow at a highest CAGR during the forecast period. This is majorly attributed to growth of interest among the millennial population toward sex and related activities. Sex toys can be used with or without a partner, which is expected to promote its use among people. Furthermore, social media, pornography, and sex movies have been significantly influencing people, especially the young generation to use sex toys.

On the basis of end user, it is classified into men, women and LGBT community. The men segment comprises the major share of the end user segment. Products available for men in the sexual wellness market are sex toys, men condoms, lubricants, and delay sprays. In addition, rise in improvements in male masturbators such as 3D realistic vagina & ass and silicone vagina & anus are explicitly attracting males, which is expected to boost the growth for India sexual wellness products. Moreover, for preventing pregnancy, sexually transmitted infections, problems related to men's sexual health and others have further encouraged men to adopt sexual wellness products, which has further driven the growth of the India sexual wellness market.

India sexual wellness market by Product Type
By End User
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Men segMent dominates the market and is expected to grow with a CAGR of 5.1% during the forecast period

Depending on distribution channel, it is divided into specialty stores, drug stores, hypermarkets/supermarkets, and online stores. The drug stores segment is anticipated to account for the highest revenue in 2030; however, the specialty stores is expected to grow with higher than average CAGR during the forecast period. Drugstores are retail shops that provide prescription drugs and other medicinal products. These drug stores are also available with various sexual wellness products including condoms, contraceptive pills, female condoms, diaphragm, contraceptive sponge, cervical cap, injections, and intrauterine device (IUD). Drugstores or pharmacies are mostly located near residential areas, which makes them easily accessible and lead to increased sales of sexual wellness products.

Major companies have adopted agreement, product launch, expansion, and merger as their strategies to sustain the intense market competition. The key players profiled in the India sexual wellness industry report are Adam and Eve Stores, Bijoux Indiscrets, Bleu, California Exotic Novelties, LLC, CC Wellness LLC, Cupid Limited, Lovetreats, HLL Lifecare Limited, Kamasutra and Reckitt Benckiser Group Plc.

India sexual wellness market by Product Type
By Distribution Channel
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Drug Stores segment dominates the market and is expected to grow with a CAGR of 4.9% during the forecast period

Covid-19 Impact Analysis

  • COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
  • The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges sexual wellness products exporters face are expected to remain in the future, as different states and governments around the world attempt to tackle COVID-19 with various measures.
  • The outbreak of coronavirus has significantly impacted India sexual wellness market demand along with all stages of supply chain and value chain such as labor and production inputs for the farm, national, and international transport of food.
  • Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the India sexual wellness market analysis from 2020 to 2030 to identify the prevailing market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and India sexual wellness market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the India sexual wellness market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the India sexual wellness market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the India sexual wellness market players.
  • The report includes analysis of regional as well as India sexual wellness market trends, key players, market segments, application areas, and India sexual wellness market growth strategies.

India sexual wellness market by Product Type Report Highlights

Aspects Details
India sexual wellness market by Product Type By Product Type
By Product Type
  • Sex Toys
  • Male Condoms
    • Natural Latex Condoms
  • Female Contraceptives
  • Cream
    • Waist/Hip Lightening Cream
    • Hair Removal Foam/cream
  • Lubricants and Sprays
    • Gels
    • Lubes
    • Massage Oil
  • Others
    • Intimate Wash, Foam, Wipes
    • Intimate Fragrances, Sprays, Pockets
India sexual wellness market by Product Type By End User
By End User
  • Men
  • Women
  • LGBT Community
India sexual wellness market by Product Type By Distribution Channel
By Distribution Channel
  • Specialty Stores
  • Drug Stores
  • Hypermarkets/Supermarkets
  • Online Stores

Analyst Review

As per the perspective of top-level CXOs, innovation is the key for growth of the India sexual wellness market in terms of value sales. With increase in STDs, STIs, and per capita income, developing economies such as India, are further expected to emerge as major markets for sexual wellness products in a decade.

Increase in interest for sexual wellness products and their awareness among consumers further boosts the market growth. Increased innovations and improvisation in the sexual wellness products has further fueled the growth of the sexual wellness market in India; for instance, battery enabled vibrators and silicone lubricated condoms have become immensely popular in India.

Government initiatives and NGO campaigns are helping to spread awareness regarding the use of sexual wellness products, including condoms and contraceptives. Moreover, freedom to choose any sexual wellness product such as lubricant, male condoms, female contraceptives and others from the diversified available products under different brands has further increased the sales of India sexual wellness market. Furthermore, assurance of delivering the packages discreetly through e-commerce platforms has increased purchases among women of all age groups.

Key players in the market have adopted new product launch, continuous innovation, and acquisition as their key developmental strategies to fulfill the rising demand for advanced and improved sexual wellness products. Copper Intrauterine Contraceptives (IUCs) have gained major popularity in female contraceptives segments, which is expected to further promote the growth of the sexual wellness market during the forecast period. However, public displays and distribution of sex toys are strictly banned in India, which is anticipated to hamper the market growth.

Author Name(s) : Nitesh Chouhan | Roshan Deshmukh

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India Sexual Wellness Market

Opportunity Analysis and Industry Forecast, 2021-2030