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India Sexual Wellness Market

India sexual wellness market by Product Type (Sex Toys, Male Condoms, Female Contraceptives, Lubricants & Sprays, and Others), End User (Men, Women and LGBT Community), and Distribution Channel (Specialty Stores, Drug Stores, Hypermarkets/Supermarkets, and Online Stores): Opportunity Analysis and Industry Forecast, 2021–2030

A16216
Pages: 152
May 2022 | 107 Views
   
Author(s) : Nitesh Chouhan , Roshan Deshmukh
Tables: 62
Charts: 41
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The India sexual wellness market size was valued at $1,153.5 million in 2020, and is estimated to reach $2,095.4 million by 2030, registering a CAGR of 5.8% from 2021 to 2030. Sexual wellness is a state of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual wellness products is to provide safe sex and at the same time help to enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections. Sexual wellness products include vibrators, contraceptives, exotic lingerie & apparels, pregnancy testing products, menstrual cups, and dental dams.

Online retail platform is the major driver of the India sexual wellness market. In the current scenario, most of the sexual wellness products manufacturing companies have their own web-based retail stores where users have access to information about products launch, product features, demo, price, and other required information about the products. There is an increase in the number of consumers shopping online, owing to availability of different product options and price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets. Furthermore, there is a rise in the preference for online shopping, as consumers can read reviews provided by other consumers, compare various store & products, and verify product price by different sellers. Moreover, the COVID-19 pandemic resulted in robust expansion of online sales in India. Thus, rise in adoption of online sales channels drives the growth of the India sexual wellness market.

India-Sexual-Wellness-Market

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The report segments the sexual wellness market on the basis of product type, end user, and distribution channel. On the basis of product type, the market is segmented into sex toys, male condoms, female contraceptives, lubricants & sprays, and others. On the basis of end user, it is classified into men, women and LGBT community. By distribution channel, it is divided into specialty stores, drug stores, hypermarkets/supermarkets, and online stores.

India sexual wellness market by Product Type
By Product Type

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Cream segment is expected to grow at a highest CAGR of 8.5% during the forecast period.

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By product type, the sex toys segment garnered the largest India sexual wellness share in 2020, and is projected to grow at a highest CAGR during the forecast period. This is majorly attributed to growth of interest among the millennial population toward sex and related activities. Sex toys can be used with or without a partner, which is expected to promote its use among people. Furthermore, social media, pornography, and sex movies have been significantly influencing people, especially the young generation to use sex toys.

On the basis of end user, it is classified into men, women and LGBT community. The men segment comprises the major share of the end user segment. Products available for men in the sexual wellness market are sex toys, men condoms, lubricants, and delay sprays. In addition, rise in improvements in male masturbators such as 3D realistic vagina & ass and silicone vagina & anus are explicitly attracting males, which is expected to boost the growth for India sexual wellness products. Moreover, for preventing pregnancy, sexually transmitted infections, problems related to men's sexual health and others have further encouraged men to adopt sexual wellness products, which has further driven the growth of the India sexual wellness market.

India sexual wellness market by Product Type
By End User

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Men segMent dominates the market and is expected to grow with a CAGR of 5.1% during the forecast period

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Depending on distribution channel, it is divided into specialty stores, drug stores, hypermarkets/supermarkets, and online stores. The drug stores segment is anticipated to account for the highest revenue in 2030; however, the specialty stores is expected to grow with higher than average CAGR during the forecast period. Drugstores are retail shops that provide prescription drugs and other medicinal products. These drug stores are also available with various sexual wellness products including condoms, contraceptive pills, female condoms, diaphragm, contraceptive sponge, cervical cap, injections, and intrauterine device (IUD). Drugstores or pharmacies are mostly located near residential areas, which makes them easily accessible and lead to increased sales of sexual wellness products.

Major companies have adopted agreement, product launch, expansion, and merger as their strategies to sustain the intense market competition. The key players profiled in the India sexual wellness industry report are Adam and Eve Stores, Bijoux Indiscrets, Bleu, California Exotic Novelties, LLC, CC Wellness LLC, Cupid Limited, Lovetreats, HLL Lifecare Limited, Kamasutra and Reckitt Benckiser Group Plc.

India sexual wellness market by Product Type
By Distribution Channel

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Drug Stores segment dominates the market and is expected to grow with a CAGR of 4.9% during the forecast period

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Covid-19 Impact Analysis

  • COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
  • The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges sexual wellness products exporters face are expected to remain in the future, as different states and governments around the world attempt to tackle COVID-19 with various measures.
  • The outbreak of coronavirus has significantly impacted India sexual wellness market demand along with all stages of supply chain and value chain such as labor and production inputs for the farm, national, and international transport of food.
  • Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the India sexual wellness market analysis from 2020 to 2030 to identify the prevailing market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and India sexual wellness market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the India sexual wellness market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the India sexual wellness market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the India sexual wellness market players.
  • The report includes analysis of regional as well as India sexual wellness market trends, key players, market segments, application areas, and India sexual wellness market growth strategies.

Key Market Segments

  • By Product Type
    • Sex Toys
    • Male Condoms
      • Natural Latex Condoms
    • Female Contraceptives
    • Cream
      • Waist/Hip Lightening Cream
      • Hair Removal Foam/cream
    • Lubricants and Sprays
      • Gels
      • Lubes
      • Massage Oil
    • Others
      • Intimate Wash, Foam, Wipes
      • Intimate Fragrances, Sprays, Pockets
  • By End User
    • Men
    • Women
    • LGBT Community
  • By Distribution Channel
    • Specialty Stores
    • Drug Stores
    • Hypermarkets/Supermarkets
    • Online Stores
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segmentation
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Regulatory Guidelines

3.3.1.Regulatory guidelines

3.4.Porter’s five forces analysis

3.4.1.Moderate bargaining power of suppliers
3.4.2.High threat of new entrants
3.4.3.Moderate threat of substitutes
3.4.4.High intensity of competitive rivalry
3.4.5.High bargaining power of buyers

3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Surge in instances of AIDS/HIV and STIs
3.5.1.2.Rapid adoption of online sales channels
3.5.1.3.Surge in disposable income

3.5.2.Restraint

3.5.2.1.Reduced sexual act

3.5.3.Opportunities

3.5.3.1.Use of social marketing to promote products
3.5.3.2.Rise in millennial population

3.6.COVID-19 impact analysis

CHAPTER 4:INDIA SEXUAL WELLNESS MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast, by forecast

4.2.Sex toys

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Male condoms

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.3.2.1.Natural Latex Condoms

4.4.Female contraceptives

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

4.5.Cream

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast

4.5.2.1.Waist/Hip Lightening Cream
4.5.2.2.Hair Removal Foam/cream

4.6.Lubricants and sprays

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast

4.6.2.1.Gels
4.6.2.2.Lubes
4.6.2.3.Massage Oil

4.7.Others

4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast
4.7.2.1.Intimate Wash, Foam, Wipes
4.7.2.2.Intimate Fragrances, Sprays, Pockets

CHAPTER 5:INDIA SEXUAL WELLNESS MARKET, BY END USER

5.1.Overview

5.1.1.Market size and forecast, by forecast

5.2.Men

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Women

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.LGBT community

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:INDIA SEXUAL WELLNESS MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast, by forecast

6.2.Specialty stores

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Drug stores

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

6.4.Hypermarkets/Supermarkets

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast

6.5.Online stores

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast

CHAPTER 7:GLOBAL SEXUAL WELLNESS MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by product type
7.2.3.Market size and forecast, by end user
7.2.4.Market size and forecast, by distribution channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by product type
7.3.3.Market size and forecast, by end user
7.3.4.Market size and forecast, by distribution channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by product type
7.4.3.Market size and forecast, by end user
7.4.4.Market size and forecast, by distribution channel

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by product type
7.5.3.Market size and forecast, by end user
7.5.4.Market size and forecast, by distribution channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top player positioning
8.2.Top winning strategies
8.3.Product mapping
8.4.Competitive dashboard
8.5.Competitive heat map
8.6.Key developments

8.6.1.Acquisition
8.6.2.Partnership
8.6.3.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.ADAM & EVE STORE

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments

9.2.BIJOUX INDISCRETS

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.BLEU

9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio

9.4.CALIFORNIA EXOTIC NOVELTIES, LLC

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Product portfolio
9.4.5.Key strategic moves and developments

9.5.CC WELLNESS LLC

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Key strategic moves and developments

9.6.CUPID LIMITED

9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Product portfolio
9.6.5.Business performance

9.7.LOVETREATS

9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Product portfolio

9.8.HLL LIFECARE LIMITED

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Operating business segments
9.8.5.Product portfolio

9.8.6.Business performance

9.9.KAMASUTRA

9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.Product portfolio

9.10.RECKITT BENCKISER GROUP PLC

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Operating business segments
9.10.5.Product portfolio
9.10.6.R&D Expenditure
9.10.7.Business performance

LIST OF TABLES

TABLE 01.INDIA SEXUAL WELLNESS MARKET REVENUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 02.INDIA SEXUAL WELLNESS MARKET REVENUE, BY CREAM, 2020–2030 ($MILLION)
TABLE 03.INDIA SEXUAL WELLNESS MARKET VOLUME, BY PRODUCT TYPE, 2020–2030 (MILLION UNITS)
TABLE 04.INDIA SEXUAL WELLNESS MARKET REVENUE, BY LUBRICANTS AND SPRAYS, 2020–2030 ($MILLION)
TABLE 05.INDIA SEXUAL WELLNESS MARKET REVENUE, BY OTHERS, 2020–2030 ($MILLION)
TABLE 06.INDIA SEXUAL WELLNESS MARKET REVENUE, BY END USER, 2020–2030 ($MILLION)
TABLE 07.INDIA SEXUAL WELLNESS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 08.GLOBAL SEXUAL WELLNESS MARKET REVENUE, BY REGION, 2020–2030 ($MILLION)
TABLE 09.NORTH AMERICA SEXUAL WELLNESS MARKET REVENUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 10.NORTH AMERICA SEXUAL WELLNESS MARKET REVENUE, BY CREAM, 2020–2030 ($MILLION)
TABLE 11.NORTH AMERICA SEXUAL WELLNESS MARKET REVENUE, BY END USER, 2020–2030 ($MILLION)
TABLE 12.NORTH AMERICA SEXUAL WELLNESS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 13.EUROPE SEXUAL WELLNESS MARKET REVENUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 14.EUROPE SEXUAL WELLNESS MARKET REVENUE, BY CREAM, 2020–2030 ($MILLION)
TABLE 15.EUROPE SEXUAL WELLNESS MARKET REVENUE, BY END USER, 2020–2030 ($MILLION)
TABLE 16.EUROPE SEXUAL WELLNESS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 17.ASIA-PACIFIC SEXUAL WELLNESS MARKET REVENUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 18.ASIA-PACIFIC SEXUAL WELLNESS MARKET REVENUE, BY CREAM, 2020–2030 ($MILLION)
TABLE 19.ASIA-PACIFIC SEXUAL WELLNESS MARKET REVENUE, BY END USER, 2020–2030 ($MILLION)
TABLE 20.ASIA-PACIFIC SEXUAL WELLNESS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 21.LAMEA SEXUAL WELLNESS MARKET REVENUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 22.LAMEA SEXUAL WELLNESS MARKET REVENUE, BY CREAM, 2020–2030 ($MILLION)
TABLE 23.LAMEA SEXUAL WELLNESS MARKET REVENUE, BY END USER, 2020–2030 ($MILLION)
TABLE 24.LAMEA SEXUAL WELLNESS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 25.ADAM & EVE STORE: KEY EXECUTIVES
TABLE 26.ADAM & EVE STORE: COMPANY SNAPSHOT
TABLE 27.ADAM & EVE STORE: PRODUCT PORTFOLIO
TABLE 28.KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 29.BIJOUX INDISCRETS: KEY EXECUTIVES
TABLE 30.BIJOUX INDISCRETS: COMPANY SNAPSHOT
TABLE 31.BIJOUX INDISCRETS: PRODUCT PORTFOLIO
TABLE 32.BLEU: KEY EXECUTIVES
TABLE 33.BLEU: COMPANY SNAPSHOT
TABLE 34.BLEU: PRODUCT PORTFOLIO
TABLE 35.CALIFORNIA EXOTIC NOVELTIES, LLC: KEY EXECUTIVES
TABLE 36.CALIFORNIA EXOTIC NOVELTIES, LLC: COMPANY SNAPSHOT
TABLE 37.CALIFORNIA EXOTIC NOVELTIES, LLC: PRODUCT PORTFOLIO
TABLE 38.CC WELLNESS LLC: KEY EXECUTIVES
TABLE 39.CC WELLNESS LLC: COMPANY SNAPSHOT
TABLE 40.CC WELLNESS LLC: PRODUCT PORTFOLIO
TABLE 41.KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 42.CUPID LIMITED: KEY EXECUTIVES
TABLE 43.CUPID LIMITED: COMPANY SNAPSHOT
TABLE 44.CUPID LIMITED: PRODUCT PORTFOLIO
TABLE 45.CUPID LIMITED: NET SALES, 2019–2021 ($MILLION)
TABLE 46.LOVETREATS: KEY EXECUTIVES
TABLE 47.LOVETREATS: COMPANY SNAPSHOT
TABLE 48.LOVETREATS: PRODUCT PORTFOLIO
TABLE 49.HLL LIFECARE LIMITED: KEY EXECUTIVES
TABLE 50.HLL LIFECARE LIMITED: COMPANY SNAPSHOT
TABLE 51.HLL LIFECARE LIMITED: OPERATING SEGMENTS
TABLE 52.HLL LIFECARE LIMITED: PRODUCT PORTFOLIO
TABLE 53.HLL LIFECARE LIMITED: NET SALES, 2019–2021 ($MILLION)
TABLE 54.KAMASUTRA: KEY EXECUTIVES
TABLE 55.KAMASUTRA: COMPANY SNAPSHOT
TABLE 56.KAMASUTRA: PRODUCT PORTFOLIO
TABLE 57.RECKITT BENCKISER GROUP PLC: KEY EXECUTIVES
TABLE 58.RECKITT BENCKISER GROUP PLC: COMPANY SNAPSHOT
TABLE 59.RECKITT BENCKISER GROUP PLC: OPERATING SEGMENTS
TABLE 60.RECKITT BENCKISER GROUP PLC: PRODUCT PORTFOLIO
TABLE 61.RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 62.RECKITT BENCKISER GROUP PLC: NET SALES, 2018–2020 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP INVESTMENT POCKETS, 2020
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.HIGH THREAT OF NEW ENTRANTS
FIGURE 06.MODERATE THREAT OF SUBSTITUTES
FIGURE 07.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 08.HIGH BARGAINING POWER OF BUYERS
FIGURE 09.INDIA SEXUAL WELLNESS MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10.INDIA SEXUAL WELLNESS MARKET, BY PRODUCT TYPE, 2020 (%)
FIGURE 11.INDIA SEXUAL WELLNESS MARKET REVENUE FOR SEX TOYS, 2020-2030 ($MILLION)
FIGURE 12.INDIA SEXUAL WELLNESS MARKET REVENUE FOR MALE CONDOMS, 2020-2030 ($MILLION)
FIGURE 13.INDIA SEXUAL WELLNESS MARKET REVENUE FOR FEMALE CONTRACEPTIVES, 2020-2030 ($MILLION)
FIGURE 14.INDIA SEXUAL WELLNESS MARKET REVENUE FOR CREAM, 2020-2030 ($MILLION)
FIGURE 15.INDIA SEXUAL WELLNESS MARKET REVENUE FOR LUBRICANTS AND SPRAYS, 2020-2030 ($MILLION)
FIGURE 16.INDIA SEXUAL WELLNESS MARKET REVENUE FOR OTHERS, 2020-2030 ($MILLION)
FIGURE 17.INDIA SEXUAL WELLNESS MARKET, BY END USER, 2020 (%)
FIGURE 18.INDIA SEXUAL WELLNESS MARKET REVENUE FOR MEN, 2020-2030 ($MILLION)
FIGURE 19.INDIA SEXUAL WELLNESS MARKET REVENUE FOR WOMEN, 2020-2030 ($MILLION)
FIGURE 20.INDIA SEXUAL WELLNESS MARKET REVENUE FOR LGBT COMMUNITY, 2020-2030 ($MILLION)
FIGURE 21.INDIA SEXUAL WELLNESS MARKET, BY DISTRIBUTION CHANNEL, 2020 (%)
FIGURE 22.INDIA SEXUAL WELLNESS MARKET REVENUE FOR SPECIALTY STORES, 2020-2030 ($MILLION)
FIGURE 23.INDIA SEXUAL WELLNESS MARKET REVENUE FOR DRUG STORES, 2020-2030 ($MILLION)
FIGURE 24.INDIA SEXUAL WELLNESS MARKET REVENUE FOR HYPERMARKETS/SUPERMARKETS, 2020-2030 ($MILLION)
FIGURE 25.INDIA SEXUAL WELLNESS MARKET REVENUE FOR ONLINE STORES, 2020-2030 ($MILLION)
FIGURE 26.GLOBAL SEXUAL WELLNESS MARKET, BY REGION, 2020 (%)
FIGURE 27.TOP PLAYER POSITIONING
FIGURE 28.TOP WINNING STRATEGIES, BY YEAR, 2018–2022*
FIGURE 29.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2022* (%)
FIGURE 30.TOP WINNING STRATEGIES, BY COMPANY, 2018–2022*
FIGURE 31.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 32.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 33.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 34.CUPID LIMITED: NET SALES, 2019–2021 ($MILLION)
FIGURE 35.HLL LIFECARE LIMITED: NET SALES, 2019–2021 ($MILLION)
FIGURE 36.HLL LIFECARE LIMITED: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 37.HLL LIFECARE LIMITED: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 38.RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 39.RECKITT BENCKISER GROUP PLC: NET SALES, 2018–2020 ($MILLION)
FIGURE 40.RECKITT BENCKISER GROUP PLC: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 41.RECKITT BENCKISER GROUP PLC: REVENUE SHARE, BY REGION, 2020 (%)


 
 

As per the perspective of top-level CXOs, innovation is the key for growth of the India sexual wellness market in terms of value sales. With increase in STDs, STIs, and per capita income, developing economies such as India, are further expected to emerge as major markets for sexual wellness products in a decade.

Increase in interest for sexual wellness products and their awareness among consumers further boosts the market growth. Increased innovations and improvisation in the sexual wellness products has further fueled the growth of the sexual wellness market in India; for instance, battery enabled vibrators and silicone lubricated condoms have become immensely popular in India.

Government initiatives and NGO campaigns are helping to spread awareness regarding the use of sexual wellness products, including condoms and contraceptives. Moreover, freedom to choose any sexual wellness product such as lubricant, male condoms, female contraceptives and others from the diversified available products under different brands has further increased the sales of India sexual wellness market. Furthermore, assurance of delivering the packages discreetly through e-commerce platforms has increased purchases among women of all age groups.

Key players in the market have adopted new product launch, continuous innovation, and acquisition as their key developmental strategies to fulfill the rising demand for advanced and improved sexual wellness products. Copper Intrauterine Contraceptives (IUCs) have gained major popularity in female contraceptives segments, which is expected to further promote the growth of the sexual wellness market during the forecast period. However, public displays and distribution of sex toys are strictly banned in India, which is anticipated to hamper the market growth.

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