The India skin care products market size was valued at $2,478.4 million in 2017, and is projected reach $5,033.7 million by 2027, registering a CAGR of 9.5% from 2021 to 2027. Skin care is the practice of maintaining and enhancing one’s physical appearance with the use of various skin care products, including cream, lotions and others. These products are easily accessible to its end users in India through various distribution channels such as supermarkets/hypermarket, online stores, pharmacies & drug stores, department stores specialty stores, and beauty salons. The India skin care products market has witnessed substantial growth in the last few years. This is majorly attributable to the presence of young demography, upsurge in disposable income, and shift of Indian consumers toward healthier lifestyle.
According to India skin care products market analysis, the market is studied on the basis of product type, demographics, age group, and sales channel. Depending on product type, the market is classified into cream, lotion, and others. By demographic, it is bifurcated into male and female. As per age group, it is segregated into generation X, millennial, and generation Z. According to distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, department stores, beauty salons, pharmacies & drug stores, and online sales channel.
On the basis of product type, the cream segment accounted for the maximum share in the India market in 2017. This is attributable to rise in fashion consciousness among Indian consumers in recent years. Moreover, rise in trend of using skin care products such as acne treatments, face masks, facial cleansers, and facial moisturizers among Indian consumers, who are keen to maintain a healthy and youthful appearance, drives the growth of the skin care products in India.
On the basis of demographics, the female segment was dominant, which accounted for more than half of the share in market in 2017, and is expected to continue this trend throughout the India skin care products market forecast period. This is attributed to rise in beauty-conscious females in India who have been taking extra efforts on enhancing their appearance maintain their well-being. Thus, increase in expenditure on cosmetics augments the growth of the overall market. However, the male segment in India is expected to witness a significant CAGR, owing to rise in interest of men in maintaining their physical appearance. Moreover, expansion of men’s salons in India is anticipated to boost the India skin care products market growth.
By Product Type
Cream segment dominates the India market and is expected to retain its dominance throughout the forecast period.
On the basis of age group, the millennial segment is expected to garner the highest revenue in 2027, due to increase in preference of millennial toward natural or organic skin care products. This is attributed to rise in awareness about their benefits over synthetic skin care products. Moreover, India has high millennial consumers who are more concerned toward hygiene and skin care products. This, in turn, is anticipated to create potential opportunity for stakeholders operating in the India skin care products market.
Male segment is expected to grow at a highest CAGR of 10.2% during the forecast period.
On the basis of sales channel, the supermarket/hypermarket led the India skin care products market share in 2017. This is attributed to the fact that Indian consumers have advantages of scanning beauty & personal care products of different types & brands. In addition, the presence of store associates for helping the customers to choose the right product and provide product knowledge boosts the growth of the segment. However, the beauty salons segment in India is expected to exhibit a significant CAGR, due to rise in interest of men in personal grooming. This, in turn, is boosting the adoption of anti-ageing products and other specialized men's skin care products
By Age Group
Generation X segment is expected to grow at a highest CAGR of 11.1% during the forecast period.
The players in market have adopted new product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in India skin care products industry includes Procter & Gamble, Patanjali Ayurved Limited, The Estée Lauder Companies Inc., Emami Limited, Johnson & Johnson Services, Inc., the Himalaya Drug Company, Kao Corporation, Unilever Plc., L'oréal S.A., and Beiersdorf AG.
By Sales Channel
Beauty Salons segment is expected to grow at a highest CAGR of 13.8% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the market from 2017 to 2027 to identify the prevailing India skin care products market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the India skin care products market segmentation assists to determine the prevailing market opportunities.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the India skin care products market trends, key players, market segments, application areas, and market growth strategies.
India Skin Care Products Market Report Highlights
By Age Group
By Sales Channel
Key Market Players
Procter & Gamble, Emami Limited, Johnson & Johnson Services, Inc., Beiersdorf AG, Himalaya Drug Company, Unilever Plc, L'oréal S.A, Kao Corporation, Patanjali Ayurved Limited, The Estée Lauder Companies Inc.
According to the perspective of top-level CXOs, innovation is the key for the growth of the India skin care products market, in terms of value sales. Rise in demand for various skin care products among customers makes way for the manufacturers to come up with herbal or organic skin care products along with affordable prices and eco-friendly packaging.
The CXOs further added that rise in consciousness regarding physical appearance among individuals as well as working class professionals has boosted the growth India skin care products market. Moreover, skin care products have witnessed prominent adoption in the developing countries such as India, owing to swift change in consumer lifestyle, increase in disposable income, and surge in need for skin care products derived from natural extracts. Furthermore, increase in penetration of various online portals in India and rise in number of offers or discounts attract large consumer base to purchase skin care products through online channels. Moreover, online sales channel has increased the consumer reach, making it the key source of revenue for many companies.