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Allied Market Research

Influencer Marketing Market by Application (Search & Discovery, Analytics & Reporting, Influencer Management, and Campaign management), Organization Size (SMEs and Large Enterprises), and End User (Electronic products, Retail and Consumer goods, Food & Entertainment, Travel & Holiday, Fashion & Lifestyle, Travel & Tourism, and Others) : Global Opportunity Analysis and Industry Forecast, 2020–2027

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Aug 2021 | 893 Views
   
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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Influencer Marketing Market Insights:

Influencer marketing is basically a mixture of old and new marketing tools, which involves a brand collaborating with an online influencer to promote its products and services. By the use of influencer marketing, organizations can reach out to more people as compared to traditional marketing practices. Moreover, influencer marketing platform also enable organizations to work with influencers and connect with their audience, which results in better connections, higher engagement, and ultimately achieve more sales.

Market scope and structure analysis:

           Report Metric

                                               Details

  Market Size Available for Years

  2019–2027

  Base Year Considered

  2019

  Forecast Period

  2020–2027

  Forecast Units

  Value ($)

  Segments Covered

  Application, Organization Size, End User, and Region

  Regions Covered

North America (U.S. and Canada), Europe (Germany, UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM) and Middle East & Africa

  Companies Covered

Major players include : IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India) among others.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Impact of COVID -19 Pandemic on Influencer Marketing Market:

  • Though governments have imposed lockdowns to contain spread of the virus, people are bound to sit at home, consuming more online content, owing to which there is a substantial increase in media consumption. Brands have moves toward influencer marketing to spread information and create awareness by finding unique ways to provide value to their customers.
  • Influencers can also act as spear headers to generate awareness to millions of their followers related to corona virus.
  • Growing lockdown across the different part of the world have led many organizations to suffer huge loss owing to which many companies are adopting influencer marketing techniques to creatively and subtly integrate their products while taking a stand against COVID-19 fueling the growth of the market.

Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis:

Substantial increase in media consumption and recent growth in social media apps such as Instagram and Tik-Tok is the major factor expected to boost growth of the market. However, inauthentic social media activity and budget concerns hampers the market growth. Furthermore, rise in adoption of technologies such as big data analytics, AI, and machine learning for influencer marketing is expected to provide lucrative opportunity for the influencer marketing market. 

The market trends for influencer marketing market are as follows: 

Notable developments in the field of influencer marketing:

The influencer marketing market is growing at a very fast pace. In addition, the market is very competitive so prominent players are adopting different strategies such as expansion of their services, new product launches, collaborations, partnerships, and mergers to increase their customer base. For instance, Hypetap Pty Ltd., a leading influencer service platform vendor launched an AI-enabled tool, which helps marketers to identify people, scenes, activities, and objects on social media and assist organizations to decide which influencer is most appropriate to collaborate with. 

Growth in need among enterprises to build customer relationships:

Nowadays, marketers are continuously looking for new techniques to connect with their customers, build relationships, and identify new opportunities. Therefore, organizations are increasingly moving toward various marketing techniques, such as influencer marketing. Influencer marketing provides comprehensive offerings that present an end-to-end solution to marketers. 

Key segments covered:

                Segments

                                 Subsegments

  Application outlook

  1. Search & Discovery
  2. Analytics & Reporting
  3. Influencer Management
  4. Campaign management

  Organization size

  1. SMEs
  2. Large Enterprises

  End-user 

  1. Electronic products
  2. Retail and Consumer goods.
  3. Food & Entertainment
  4. Travel & Holiday
  5. Fashion & Lifestyle
  6. Travel and Tourism
  7. Others

 

Key benefits of the report:

  • This study presents analytical depiction of the global influencer marketing market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global influencer marketing market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed market analysis based on the present and future competitive intensity of the market.
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
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Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
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