Infotainment SOC is an integrated chip that is used in passenger and commercial vehicles to provide information, phone, and entertainment services. It's a full-featured electronic substrate with analogue, digital, mixed-signal, and radio frequency functionalities. Infotainment in automobiles multi-chip architectures take up more space and take up more area than SoC designs. For automotive computing, SoC is widely employed in embedded systems and the Internet of Things. Audi, BMW, General Motors, Mercedes-Benz, and Jaguar-Land Rover are a few of the major automakers that have advanced entertainment systems built into their vehicles, and these premium carmakers already have a market in developed countries. These automakers are also seeing increased demand in developing countries because to rising disposable incomes and living standards. All these factors are assisting the growth of infotainment SOC market size globally.

The global infotainment SOC market share is segmented on the basis of vehicle type, installation type, application and region. Based on vehicle type, the market is divided into passenger cars, commercial vehicles, light commercial vehicles, and heavy commercial vehicles. In terms of application, the market is categorized into in-dash and rear seat. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global infotainment SOC industry include Infineon Technologies AG, STMicroelectronics N.V., Intel Corporation, NEC Corporation, Semiconductor Components Industries LLC, NXP Semiconductors N.V., Qualcomm Incorporated, Renesas Electronics Corporation, Texas Instruments Incorporated, NVIDIA Corporation. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global infotainment SOC market.

COVID-19 impact analysis

The COVID-19 outbreak has posed a significant strategic threat to electronics and manufacturing companies in recent months. The electronics and semiconductor manufacturing industries have been harmed by disruptions in raw material supply, temporary shutdown of manufacturing units, inadequate finance, and weak consumer demand. Automakers are obliged to move resources to keep operations afloat, leaving R&D funding for advanced technology efforts and other discretionary projects dwindling. As production capacity is streamlined and integrated, strategic decisions to abandon unproductive global markets and vehicle categories may be hastened, resulting in considerable reductions in output, which eventually negatively affects the infotainment SOC market size.

Top impacting factors

Consumers' increasing disposable income has resulted in an increase in demand for high-end, fully automated vehicles all over the world. Consumers' purchasing power is clearly increasing as their wealth grows, which is pushing the market for leisure products like automotive infotainment SoCs forward. One of the main reasons for the growing usage of automotive infotainment SoCs in both passenger and commercial vehicles is advancements in the automotive industry ecosystem. Positive global economic outlook, growing middle class population, and rising disposable incomes characterize, all of these factors are driving passenger automobile sales in these areas. Car ownership varies greatly across developing markets, but the number of passenger automobiles per family has steadily increased over the last decade. The key reasons driving passenger automobile sales in emerging nations around the world are rising disposable incomes and a growing middle-class population. In the post-recession era, developing economies have had consistent development, resulting in an increase in consumer disposable income.

Market trends

New product launches to flourish the market

 According to infotainment SOC market trends, in June 2021, At AMD's virtual Computex 2021 presentation, in addition to a slew of new product announcements, CEO Dr. Lisa Su confirmed two rumors concerning relationships with Samsung and Tesla that had been circulating for some time. The RDNA 2 graphics architecture will be used in Samsung's next top Exynos SoC, and AMD's Ryzen APUs and Radeon GPUs will power the upcoming Tesla Model S and Model X upgrades' infotainment systems. The two companies will make their own product announcements soon, thus no further specifics on either of these alliances were revealed.

Surge in usage in automotive industry

Currently, technological giants and automakers are launching complicated technologies that could assist self-driving vehicles. Automakers are adopting innovative and powerful processors (system-on-chips) to incorporate self-driving capabilities in automobiles, as self-driving cars use complicated image recognition and a radar/LiDAR system to identify objects on the road. In the current state of the car sector, connectivity is emerging as a crucial competitive difference. The automotive industry is rapidly adopting connected vehicle technologies such as V2P (vehicle-to-pedestrian), V2I (vehicle-to-infrastructure), V2V (vehicle-to-vehicle), and V2D (vehicle-to-device) as well as advanced features such as voice control, wireless charging, back-up cameras, blind spot awareness, and others. Audiovisual sensing, voice recognition, picture compatibility, improved driving assistance, GPS and radar capabilities, next-level security and safety, and IC-integrated LED front lighting are all features of next-generation automobiles. As it is utilized in automobiles to include numerous technological features, SoC plays a major role in vehicle automation. Increasing R&D investment, particularly by passenger and luxury car manufacturers, has also been cited as a crucial element encouraging the development of unique products.

Market scope and structure analysis

Key benefits of the report

• This study presents the analytical depiction of the infotainment SOC market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the infotainment SOC market share.
• The current market is quantitatively analyzed from 2020 to 2030 to highlight infotainment SOC market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the infotainment SOC market.
• The report provides a detailed infotainment SOC market analysis based on competitive intensity and how the competition will take shape in coming years

Key segments covered

Questions answered in the research report

• Which are the leading players active in the infotainment SOC market opportunity?
• What are the detailed impacts of COVID-19 on the market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?